Compare HubSpot Marketing Hub and Ortto 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
$0.00
Starting at $509.00 10000 Contacts
HubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in "Automated Email Responses" where it received a score of 8.8, compared to Ortto's 9.1. Reviewers mention that HubSpot's user-friendly interface makes it easy to create and manage email campaigns.
- Reviewers mention that Ortto shines in "Lead Nurturing" with a score of 8.8, while HubSpot scored 8.5. Users on G2 appreciate Ortto's advanced automation features that allow for more personalized follow-ups based on user behavior.
- G2 users highlight HubSpot's "Landing Pages and Forms" feature, scoring 8.5, as a strong point, while Ortto's score of 7.0 indicates room for improvement. Reviewers say that HubSpot's templates and customization options are particularly beneficial for small businesses looking to enhance their online presence.
- Users report that HubSpot's "Quality of Support" is rated at 8.7, slightly lower than Ortto's 8.9. Reviewers mention that Ortto's support team is responsive and helpful, which is crucial for users who may need assistance with setup and integration.
- Reviewers mention that HubSpot's "Multi-user Access and Collaboration" feature scored 8.5, making it a preferred choice for teams, while Ortto's score of 8.9 indicates it also offers strong collaboration tools. Users appreciate the ability to work together seamlessly on campaigns.
- Users on G2 report that HubSpot's "Data Analytics" feature, with a score of 7.8, could be improved compared to Ortto's 8.6. Reviewers say that Ortto provides more robust analytics tools that help businesses track their marketing performance effectively.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
HubSpot Marketing Hub
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.5
8,642
8.5
533
Ease of Use
8.6
9,468
8.7
538
Ease of Setup
8.1
5,357
8.6
287
Ease of Admin
8.5
4,502
8.8
284
Quality of Support
8.7
8,189
8.9
502
Has the product been a good partner in doing business?
8.8
4,423
8.9
275
Product Direction (% positive)
8.8
8,301
8.9
531
Features by Category
Email Marketing
8.8
4896
|
Verified
8.4
378
|
Verified
8.9
4766
|
Verified
8.9
364
|
Verified
8.6
4769
|
Verified
8.3
358
|
Verified
8.8
4479
|
Verified
9.1
325
|
Verified
Online Marketing
8.5
4635
|
Verified
6.9
180
|
Verified
8.3
3980
|
Verified
7.8
185
|
Verified
8.1
3700
|
Verified
8.2
192
|
Verified
8.2
4233
|
Verified
8.2
248
|
Verified
8.1
3893
|
Verified
7.6
150
|
Verified
Lead Management
8.6
4421
|
Verified
8.2
278
|
Verified
8.2
4168
|
Verified
7.7
252
|
Verified
8.4
4272
|
Verified
8.5
303
|
Verified
8.0
3787
|
Verified
7.8
219
|
Verified
8.5
4213
|
Verified
8.8
301
|
Verified
8.3
3957
|
Verified
8.5
270
|
Verified
8.4
3936
|
Verified
8.7
261
|
Verified
8.4
3938
|
Verified
8.3
241
|
Verified
Campaign Management
8.2
3546
|
Verified
7.9
198
|
Verified
8.0
3145
|
Verified
7.6
126
8.0
3103
|
Verified
7.7
45
|
Verified
7.3
2261
|
Verified
7.2
34
Social
7.8
3219
|
Verified
6.6
98
8.3
3619
|
Verified
7.3
79
|
Verified
8.2
3588
|
Verified
8.0
45
8.1
3466
|
Verified
7.6
38
7.8
2696
|
Verified
7.9
85
|
Verified
Reporting & Analytics
8.3
4598
|
Verified
8.2
327
|
Verified
8.1
4278
|
Verified
7.6
229
|
Verified
7.6
3443
|
Verified
7.0
171
|
Verified
7.6
3128
|
Verified
6.6
143
|
Verified
7.7
3560
|
Verified
6.0
105
Platform
8.0
2925
|
Verified
8.0
186
|
Verified
8.5
2959
|
Verified
8.6
137
|
Verified
8.7
2925
|
Verified
8.3
197
|
Verified
8.0
1936
|
Verified
7.7
31
7.5
1829
|
Verified
6.9
101
|
Verified
8.6
2763
|
Verified
8.6
206
|
Verified
8.0
2010
|
Verified
7.4
83
|
Verified
Integration
8.4
2936
|
Verified
8.4
202
|
Verified
8.1
2633
|
Verified
8.4
198
|
Verified
8.1
2424
|
Verified
7.8
157
|
Verified
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
78
|
Verified
Not enough data
7.0
49
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
8.7
56
Edit
Not enough data
8.4
59
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
80
|
Verified
Not enough data
7.2
64
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.6
43
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
Not enough data
7.7
25
Not enough data
8.0
29
Not enough data
8.7
34
Not enough data
8.2
26
Intelligence
Not enough data
8.4
34
Not enough data
6.7
18
Not enough data
6.9
20
Platform Basics
Not enough data
7.7
67
Not enough data
7.9
56
Not enough data
8.4
58
Not enough data
8.0
42
Not enough data
7.8
46
Design and Customization
6.6
21
6.8
12
8.2
20
8.5
12
7.6
20
7.7
11
7.8
21
8.8
8
Campaigns
8.0
19
9.2
8
7.9
19
9.2
12
7.6
18
8.5
9
7.7
18
8.1
12
Integrations
8.3
19
7.2
12
7.3
17
Not enough data
7.1
15
7.3
5
7.1
18
7.7
5
Generative AI
6.2
20
Feature Not Available
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.5
17
|
Verified
Not enough data
9.4
21
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
7.9
20
|
Verified
Campaigns
Not enough data
7.5
20
Not enough data
9.1
16
Not enough data
8.2
18
Not enough data
8.9
15
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
8.9
22
|
Verified
Engagement
Not enough data
8.5
17
|
Verified
Platform
Not enough data
8.7
22
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.2
19
|
Verified
Attribution
Not enough data
8.6
11
Not enough data
8.2
10
Not enough data
8.1
9
Discovery
Not enough data
8.3
11
Not enough data
9.0
13
Not enough data
8.5
10
Management
Not enough data
8.7
9
Not enough data
9.2
12
Platform
Not enough data
8.7
14
Not enough data
8.3
13
Marketing Operations
7.8
1932
|
Verified
8.0
28
|
Verified
8.3
2365
|
Verified
8.7
39
|
Verified
8.1
2141
|
Verified
8.5
36
|
Verified
8.5
2171
|
Verified
8.8
34
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2571
|
Verified
8.6
48
|
Verified
8.4
2809
|
Verified
8.6
48
|
Verified
7.9
2075
|
Verified
8.3
37
|
Verified
8.2
2264
|
Verified
8.4
37
|
Verified
8.1
2102
|
Verified
8.5
39
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Ortto are categorized as Marketing Platforms, Marketing Analytics, Marketing Automation, and Pop-Up Builder
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, and Social Media Management
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
13.8%
Computer Software
12.3%
Information Technology and Services
8.7%
Financial Services
4.7%
Internet
4.0%
Other
56.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
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1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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