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Compare HubSpot Marketing Hub and Optimove 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
$0.00
Contact Us
HubSpot Marketing Hub
Star Rating
(14,384)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimove. Users appreciate its intuitive interface and seamless integration across various business functions, making it a favorite for small businesses looking for a comprehensive marketing solution.
- Users say that Optimove shines in its ability to conduct detailed customer segmentation, leveraging demographic, transactional, and behavioral data. This feature allows users to run targeted campaigns across multiple channels, enhancing their outreach efforts and personalization capabilities.
- Reviewers mention that HubSpot Marketing Hub's implementation process is notably quick and user-friendly, with many highlighting the intuitive onboarding wizard that helps new users get started efficiently. This ease of setup is a significant advantage for teams looking to hit the ground running.
- According to verified reviews, Optimove's strength lies in its extensive built-in features, which reduce the need for third-party integrations. Users appreciate this all-in-one approach, as it simplifies their workflow and minimizes setup complexity.
- G2 reviewers highlight that while HubSpot Marketing Hub offers robust email marketing capabilities, including advanced automation and email sequencing, Optimove provides superior analytics and reporting features. Users find Optimove's insights into customer behavior and campaign performance particularly valuable for data-driven decision-making.
- Users report that HubSpot Marketing Hub is particularly effective for small businesses, with a large user base and a wealth of resources available. In contrast, Optimove is favored by mid-market companies that require more sophisticated segmentation and customer journey mapping tools, showcasing its adaptability to different business needs.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
HubSpot Marketing Hub
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.5
9,663
8.7
198
Ease of Use
8.6
11,345
8.6
199
Ease of Setup
8.1
7,061
8.0
115
Ease of Admin
8.5
4,975
8.8
66
Quality of Support
8.7
9,140
9.3
197
Has the product been a good partner in doing business?
8.7
4,893
9.1
67
Product Direction (% positive)
8.9
9,304
9.3
193
Features by Category
Email Marketing
8.8
5557
|
Verified
9.2
130
|
Verified
8.9
5416
|
Verified
9.3
138
|
Verified
8.6
5394
|
Verified
8.9
132
|
Verified
8.8
5104
|
Verified
8.7
124
|
Verified
Online Marketing
8.5
5257
|
Verified
7.6
94
8.2
4567
|
Verified
8.1
113
|
Verified
8.1
4290
|
Verified
9.2
137
|
Verified
8.1
4811
|
Verified
8.6
116
|
Verified
8.1
4452
|
Verified
8.2
96
Lead Management
8.5
5012
|
Verified
8.4
106
|
Verified
8.1
4737
|
Verified
8.6
111
8.4
4848
|
Verified
9.3
135
|
Verified
8.0
4354
|
Verified
8.3
101
|
Verified
8.4
4795
|
Verified
8.3
102
|
Verified
8.2
4521
|
Verified
8.3
103
|
Verified
8.4
4497
|
Verified
8.3
103
|
Verified
8.4
4514
|
Verified
8.6
113
|
Verified
Campaign Management
8.2
4095
|
Verified
8.8
119
|
Verified
7.9
3680
|
Verified
8.1
96
7.9
3629
|
Verified
8.5
118
|
Verified
7.2
2774
|
Verified
7.5
93
Social
7.7
3732
|
Verified
7.2
84
8.1
4137
|
Verified
7.4
88
8.1
4107
|
Verified
7.4
91
8.0
3983
|
Verified
7.2
85
7.7
3204
|
Verified
7.2
88
Reporting & Analytics
8.3
5173
|
Verified
8.9
127
|
Verified
8.0
4819
|
Verified
8.1
100
|
Verified
7.6
3970
|
Verified
8.4
114
|
Verified
7.5
3655
|
Verified
8.5
125
|
Verified
7.7
4067
|
Verified
7.2
86
Platform
8.0
3514
|
Verified
8.4
106
|
Verified
8.5
3540
|
Verified
8.4
96
8.7
3491
|
Verified
9.0
104
|
Verified
8.0
2469
|
Verified
8.3
86
7.4
2368
|
Verified
7.9
89
|
Verified
8.6
3326
|
Verified
8.5
101
|
Verified
7.9
2542
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.8
295
6.5
8
6.7
288
6.9
8
6.8
289
6.7
8
6.6
290
6.7
8
6.6
289
6.5
8
6.7
292
6.7
9
Integration
8.4
3514
|
Verified
8.2
105
|
Verified
8.0
3200
|
Verified
8.0
102
|
Verified
8.1
2986
|
Verified
8.0
91
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
9.2
95
|
Verified
8.0
440
9.2
99
|
Verified
Platform Data
8.0
437
8.9
93
|
Verified
7.9
433
8.6
99
|
Verified
8.5
484
8.9
101
|
Verified
8.2
438
9.0
97
|
Verified
Platform Additional Functionality
8.0
424
8.9
89
|
Verified
8.2
444
8.4
92
|
Verified
8.2
439
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.6
86
6.0
7
6.8
85
8.1
7
6.7
86
7.5
6
6.8
86
8.1
6
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1185
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2236
|
Verified
8.6
92
|
Verified
8.3
2676
|
Verified
8.9
98
|
Verified
8.0
2446
|
Verified
9.1
98
|
Verified
8.5
2475
|
Verified
9.0
92
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2873
|
Verified
9.1
102
|
Verified
8.3
3116
|
Verified
9.1
99
|
Verified
7.8
2374
|
Verified
8.7
91
|
Verified
8.1
2561
|
Verified
8.9
95
|
Verified
8.0
2392
|
Verified
8.3
83
|
Verified
7.5
536
8.7
81
|
Verified
Agentic AI - Marketing Analytics
6.6
170
6.1
6
6.8
164
8.0
5
6.6
166
7.7
5
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Optimove are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Optimove is categorized as Customer Data Platform (CDP) and Personalization
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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