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- HubSpot Marketing Hub-vs-NationBuilder
Compare HubSpot Marketing Hub and NationBuilder 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (84.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $34.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansNationBuilder
Star Rating
(107)4.2 out of 5
Market Segments
Small-Business (84.8% of reviews)
Entry-Level Pricing
Starting at $34.00 Per Month
Free Trial is available
Browse all 3 pricing plansFeatured Products
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HubSpot Marketing Hub vs NationBuilder
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than NationBuilder.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over NationBuilder.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
NationBuilder
Starter
Starting at $34.00
Per Month
Get your idea off the ground with this essential starter kit
- Integrated people database starting at 500 contacts and up to 5K contacts
- Website with standard templates built for action
- Email blast functionality
Free Trial
HubSpot Marketing Hub
Free Trial is available
NationBuilder
Free Trial is available
Ratings
Meets Requirements
8.5
8,637
8.2
96
Ease of Use
8.6
9,463
7.6
96
Ease of Setup
8.1
5,352
7.6
67
Ease of Admin
8.5
4,500
8.2
67
Quality of Support
8.7
8,184
8.4
92
Has the product been a good partner in doing business?
8.8
4,421
8.8
67
Product Direction (% positive)
8.8
8,296
7.7
95
Features by Category
Email Marketing
8.8
4894
|
Verified
Not enough data
8.9
4764
|
Verified
Not enough data
8.6
4767
|
Verified
Not enough data
8.8
4477
|
Verified
Not enough data
Online Marketing
8.5
4633
|
Verified
Not enough data
8.3
3978
|
Verified
Not enough data
8.1
3698
|
Verified
Not enough data
8.2
4231
|
Verified
Not enough data
8.1
3891
|
Verified
Not enough data
Lead Management
8.6
4419
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.4
4270
|
Verified
Not enough data
8.0
3785
|
Verified
Not enough data
8.5
4211
|
Verified
Not enough data
8.3
3955
|
Verified
Not enough data
8.4
3934
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
Campaign Management
8.2
3544
|
Verified
Not enough data
8.0
3143
|
Verified
Not enough data
8.0
3101
|
Verified
Not enough data
7.3
2259
|
Verified
Not enough data
Social
7.8
3217
|
Verified
Not enough data
8.3
3617
|
Verified
Not enough data
8.2
3586
|
Verified
Not enough data
8.1
3464
|
Verified
Not enough data
7.8
2694
|
Verified
Not enough data
Reporting & Analytics
8.3
4597
|
Verified
Not enough data
8.1
4276
|
Verified
Not enough data
7.6
3441
|
Verified
Not enough data
7.6
3126
|
Verified
Not enough data
7.7
3558
|
Verified
Not enough data
Platform
8.0
2923
|
Verified
Not enough data
8.5
2957
|
Verified
Not enough data
8.7
2923
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
Not enough data
8.6
2761
|
Verified
Not enough data
8.0
2008
|
Verified
Not enough data
Integration
8.4
2934
|
Verified
Not enough data
8.1
2631
|
Verified
Not enough data
8.1
2422
|
Verified
Not enough data
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Administration
Not enough data
7.6
25
Not enough data
9.5
26
Not enough data
8.8
23
Not enough data
8.9
25
Fundraising
Not enough data
9.2
23
Not enough data
9.3
25
Not enough data
8.3
25
Not enough data
9.1
23
Not enough data
8.5
17
Not enough data
8.2
22
Marketing
Not enough data
9.1
25
Not enough data
7.2
15
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Administration
Not enough data
7.9
20
Not enough data
8.5
24
Not enough data
7.5
19
Not enough data
8.3
22
Not enough data
7.5
23
Donor Management
Not enough data
7.7
14
Not enough data
7.8
16
Not enough data
3.8
14
Not enough data
8.0
22
Interoperability
Not enough data
8.4
19
Not enough data
7.5
21
Not enough data
7.6
20
Constituent Management
Not enough data
8.2
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.1
24
|
Verified
Marketing Automation
Not enough data
9.0
31
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
6.2
20
|
Verified
Workflow Automation
Not enough data
8.3
21
|
Verified
Not enough data
7.7
24
|
Verified
Not enough data
6.7
23
|
Verified
Reporting & Analytics
Not enough data
7.2
27
|
Verified
Not enough data
7.9
29
|
Verified
Not enough data
6.8
24
|
Verified
Integrations
Not enough data
7.3
22
|
Verified
Not enough data
8.1
29
|
Verified
Not enough data
4.6
20
|
Verified
Not enough data
Feature Not Available
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Administration
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.5
10
Not enough data
7.3
10
Community Management
Not enough data
8.0
9
Not enough data
8.0
10
Not enough data
8.8
11
Not enough data
7.6
12
Event Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
8.1
12
Not enough data
7.5
12
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Campaign Tools
Not enough data
8.7
19
Not enough data
8.9
17
Not enough data
9.3
20
Not enough data
8.3
20
Communication Tools
Not enough data
Feature Not Available
Not enough data
8.9
20
Not enough data
7.2
18
Not enough data
8.8
18
Field Tools
Not enough data
6.4
14
Not enough data
8.2
18
Not enough data
7.8
16
Acquisition & Mobilization
Not enough data
8.8
23
Not enough data
9.0
24
Not enough data
8.6
22
Not enough data
8.0
23
Not enough data
8.6
19
Not enough data
7.6
20
Communication Tools
Not enough data
8.2
20
Not enough data
8.3
22
Not enough data
7.7
20
Stakeholder Management
Not enough data
7.1
18
Not enough data
8.8
20
Platform
Not enough data
8.4
20
Not enough data
8.1
26
Volunteer Management
Not enough data
6.8
17
Not enough data
8.1
25
Not enough data
6.7
21
Not enough data
7.9
20
Not enough data
Feature Not Available
Engagement & Communication Tools
Not enough data
6.9
20
Not enough data
7.9
19
Not enough data
8.1
23
Not enough data
7.1
17
Administration
Not enough data
8.4
20
Not enough data
6.7
21
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and NationBuilder share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
NationBuilder is categorized as Public Affairs and Advocacy, Volunteer Management, Donor Management, Nonprofit CRM, Political Campaign, Fundraising, and Customer-to-Customer (C2C) Community Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
NationBuilder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Non-Profit Organization Management
27.6%
Political Organization
26.7%
Consulting
4.8%
Information Technology and Services
4.8%
Civic & Social Organization
3.8%
Other
32.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
NationBuilder
Most Helpful Favorable Review
Jack W.
Verified User in Alternative Dispute Resolution
You can do so much with the data! We just found out that we could export our supporters into google maps and cut a section of the map out, then create routes from there. We could easily organize petition and door-knocking routes with this built-in tool....
Most Helpful Critical Review
Verified User in Professional Training & Coaching
I couldn't do some basic things that I wanted to do.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Jack W.
Verified User in Alternative Dispute Resolution
You can do so much with the data! We just found out that we could export our supporters into google maps and cut a section of the map out, then create routes from there. We could easily organize petition and door-knocking routes with this built-in tool....
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Professional Training & Coaching
I couldn't do some basic things that I wanted to do.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
NationBuilder has no discussions with answers
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