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- HubSpot Marketing Hub-vs-Intuit Mailchimp Email Marketing
Compare HubSpot Marketing Hub and Intuit Mailchimp Email Marketing 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (71.6% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,349)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp Email Marketing
Star Rating
(12,699)4.3 out of 5
Market Segments
Small-Business (71.6% of reviews)
Entry-Level Pricing
$0.00
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HubSpot Marketing Hub vs Intuit Mailchimp Email Marketing
When assessing the two solutions, reviewers found Intuit Mailchimp Email Marketing easier to use, set up, and administer. However, reviewers preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that Intuit Mailchimp Email Marketing meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Intuit Mailchimp Email Marketing.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp Email Marketing
Free Trial is available
Ratings
Meets Requirements
8.5
8,647
8.7
10,939
Ease of Use
8.6
9,473
8.7
11,003
Ease of Setup
8.1
5,361
8.6
5,098
Ease of Admin
8.5
4,504
8.7
5,060
Quality of Support
8.7
8,193
8.0
8,317
Has the product been a good partner in doing business?
8.8
4,425
8.6
4,586
Product Direction (% positive)
8.8
8,306
7.8
10,684
Features by Category
Email Marketing
Not enough data
8.9
8568
|
Verified
Not enough data
8.3
8699
|
Verified
Not enough data
8.7
7787
|
Verified
Not enough data
8.7
8747
|
Verified
Not enough data
9.0
8620
|
Verified
Not enough data
8.6
8252
|
Verified
Not enough data
8.4
6327
|
Verified
Not enough data
8.4
1264
|
Verified
Not enough data
8.1
1034
|
Verified
Reporting & Analytics
Not enough data
8.3
4749
|
Verified
Not enough data
8.6
7599
|
Verified
Platform
Not enough data
8.7
3489
|
Verified
Not enough data
8.4
2405
|
Verified
Not enough data
8.9
3757
|
Verified
Generative AI
Not enough data
7.5
88
Not enough data
7.5
87
Integration
Not enough data
8.5
3348
|
Verified
Not enough data
8.3
2284
|
Verified
Not enough data
8.3
2093
|
Verified
Not enough data
8.2
487
|
Verified
Not enough data
8.4
606
|
Verified
Not enough data
8.4
462
|
Verified
Email Marketing
8.8
4897
|
Verified
Not enough data
8.9
4767
|
Verified
Not enough data
8.6
4770
|
Verified
Not enough data
8.8
4480
|
Verified
Not enough data
Online Marketing
8.5
4636
|
Verified
Not enough data
8.3
3981
|
Verified
Not enough data
8.1
3701
|
Verified
Not enough data
8.2
4234
|
Verified
Not enough data
8.1
3894
|
Verified
Not enough data
Lead Management
8.6
4422
|
Verified
Not enough data
8.2
4169
|
Verified
Not enough data
8.4
4273
|
Verified
Not enough data
8.0
3788
|
Verified
Not enough data
8.5
4214
|
Verified
Not enough data
8.3
3958
|
Verified
Not enough data
8.4
3937
|
Verified
Not enough data
8.4
3939
|
Verified
Not enough data
Campaign Management
8.2
3547
|
Verified
Not enough data
8.0
3146
|
Verified
Not enough data
8.0
3104
|
Verified
Not enough data
7.3
2262
|
Verified
Not enough data
Social
7.8
3220
|
Verified
Not enough data
8.3
3620
|
Verified
Not enough data
8.2
3589
|
Verified
Not enough data
8.1
3467
|
Verified
Not enough data
7.8
2697
|
Verified
Not enough data
Reporting & Analytics
8.3
4599
|
Verified
Not enough data
8.1
4279
|
Verified
Not enough data
7.6
3444
|
Verified
Not enough data
7.6
3129
|
Verified
Not enough data
7.7
3561
|
Verified
Not enough data
Platform
8.0
2927
|
Verified
Not enough data
8.5
2961
|
Verified
Not enough data
8.7
2927
|
Verified
Not enough data
8.0
1938
|
Verified
Not enough data
7.5
1831
|
Verified
Not enough data
8.6
2765
|
Verified
Not enough data
8.0
2012
|
Verified
Not enough data
Integration
8.4
2938
|
Verified
Not enough data
8.1
2635
|
Verified
Not enough data
8.1
2426
|
Verified
Not enough data
Administration
Not enough data
8.1
57
Not enough data
7.6
47
Not enough data
8.2
49
Not enough data
8.4
48
Not enough data
8.3
50
Not enough data
8.0
50
Integrations
Not enough data
8.3
44
Not enough data
8.8
44
Not enough data
9.1
59
Not enough data
7.8
38
Platform
Not enough data
8.6
42
Not enough data
8.7
38
Not enough data
8.6
32
Not enough data
8.4
58
Not enough data
8.7
51
Not enough data
8.5
68
Not enough data
7.9
47
Not enough data
8.9
68
Lead Intelligence
7.8
942
|
Verified
Not enough data
8.0
976
Not enough data
8.1
1021
Not enough data
Lead Management
8.3
1110
Not enough data
7.6
940
Not enough data
8.1
1000
Not enough data
Marketing Campaigns
7.9
960
Not enough data
7.4
851
Not enough data
7.6
906
Not enough data
7.9
898
|
Verified
Not enough data
8.2
1056
Not enough data
Campaign Execution
7.9
945
Not enough data
7.9
880
Not enough data
7.7
827
Not enough data
8.8
1193
Not enough data
Messenger
8.1
1069
|
Verified
Not enough data
7.5
897
|
Verified
Not enough data
8.0
1111
|
Verified
Not enough data
7.8
1036
|
Verified
Not enough data
Channels
8.1
1297
|
Verified
Not enough data
8.2
1276
|
Verified
Not enough data
7.2
700
|
Verified
Not enough data
7.0
600
|
Verified
Not enough data
7.6
662
|
Verified
Not enough data
Customers
8.2
1341
|
Verified
Not enough data
8.3
1326
|
Verified
Not enough data
8.3
1474
|
Verified
Not enough data
8.4
1423
|
Verified
Not enough data
8.2
1331
|
Verified
Not enough data
Diagnosis
Not enough data
8.3
442
Not enough data
8.5
486
Not enough data
8.4
147
Not enough data
8.6
528
Tracking
Not enough data
8.8
645
Not enough data
8.5
567
Not enough data
8.6
681
Not enough data
8.6
638
Not enough data
8.5
590
Reporting
Not enough data
8.8
697
Not enough data
8.6
544
Not enough data
8.7
566
Not enough data
8.5
520
Grammar
Not enough data
8.5
13
Not enough data
9.1
13
Not enough data
8.6
13
Formatting
Not enough data
8.6
13
Not enough data
9.1
13
Not enough data
8.7
13
Content
Not enough data
9.1
13
Not enough data
8.7
13
Not enough data
8.6
13
Product Type
Not enough data
9.0
13
Not enough data
9.0
13
Generative AI
Not enough data
9.2
12
Not enough data
8.5
12
Platform Basics
Not enough data
7.8
9
Not enough data
7.3
11
Not enough data
8.5
10
Not enough data
8.6
13
Not enough data
8.0
11
Platform Data
Not enough data
8.6
13
Not enough data
8.8
12
Not enough data
8.6
11
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp Email Marketing share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Deliverability, Email Marketing, Transactional Email, and Email Testing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp Email Marketing
Most Helpful Favorable Review
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Most Helpful Critical Review
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Alternatives
Discussions
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Here's a...Read more
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I would say Brevo is a good alternativeRead more
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