Compare HubSpot Marketing Hub and Kartra 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
$0.00
Free Trial With One-Time Purchase
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Automated Email Responses with a score of 8.8, while Kartra's score of 8.1 indicates it may not be as robust in this area.
- Reviewers mention that HubSpot's Ease of Use is rated at 8.6, making it more user-friendly compared to Kartra's 7.3, which can be a significant factor for teams with varying technical skills.
- G2 users highlight HubSpot's superior Quality of Support with a score of 8.7, while Kartra's lower score of 7.2 suggests that users may experience challenges in getting timely assistance.
- Users on G2 report that HubSpot's Landing Pages and Forms feature is rated at 8.5, which is slightly better than Kartra's 8.2, indicating that HubSpot may offer more effective tools for lead generation.
- Reviewers mention that HubSpot's Lead Management capabilities, particularly in Lead Scoring and Grading (8.0), outperform Kartra's score of 6.8, suggesting a more sophisticated approach to managing leads.
- Users say that HubSpot's Reporting and Analytics features, especially in Dashboards (8.5), provide more comprehensive insights compared to Kartra's 7.4, which can be crucial for data-driven decision-making.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
HubSpot Marketing Hub
Free Trial is available
Kartra
No trial information availableRatings
Meets Requirements
8.5
8,637
7.8
44
Ease of Use
8.6
9,463
7.3
44
Ease of Setup
8.1
5,352
7.0
18
Ease of Admin
8.5
4,500
7.3
17
Quality of Support
8.7
8,184
7.2
43
Has the product been a good partner in doing business?
8.8
4,421
7.3
17
Product Direction (% positive)
8.8
8,296
7.6
39
Features by Category
Email Marketing
8.8
4894
|
Verified
7.7
21
|
Verified
8.9
4764
|
Verified
7.8
21
|
Verified
8.6
4767
|
Verified
7.7
20
|
Verified
8.8
4477
|
Verified
8.1
19
|
Verified
Online Marketing
8.5
4633
|
Verified
8.2
19
|
Verified
8.3
3978
|
Verified
7.5
17
|
Verified
8.1
3698
|
Verified
7.6
12
|
Verified
8.2
4231
|
Verified
8.2
14
|
Verified
8.1
3891
|
Verified
7.7
8
Lead Management
8.6
4419
|
Verified
8.3
16
|
Verified
8.2
4166
|
Verified
7.4
14
|
Verified
8.4
4270
|
Verified
8.0
16
|
Verified
8.0
3785
|
Verified
6.8
12
|
Verified
8.5
4211
|
Verified
8.4
15
|
Verified
8.3
3955
|
Verified
6.9
12
|
Verified
8.4
3934
|
Verified
6.9
16
|
Verified
8.4
3936
|
Verified
7.6
11
|
Verified
Campaign Management
8.2
3544
|
Verified
6.7
14
|
Verified
8.0
3143
|
Verified
8.3
10
8.0
3101
|
Verified
6.4
15
|
Verified
7.3
2259
|
Verified
5.3
10
Social
7.8
3217
|
Verified
3.9
6
8.3
3617
|
Verified
4.7
10
|
Verified
8.2
3586
|
Verified
5.0
8
|
Verified
8.1
3464
|
Verified
5.3
10
|
Verified
7.8
2694
|
Verified
4.6
8
|
Verified
Reporting & Analytics
8.3
4597
|
Verified
7.4
17
|
Verified
8.1
4276
|
Verified
6.4
13
|
Verified
7.6
3441
|
Verified
6.4
12
|
Verified
7.6
3126
|
Verified
6.2
11
|
Verified
7.7
3558
|
Verified
5.4
9
Platform
8.0
2923
|
Verified
5.4
8
|
Verified
8.5
2957
|
Verified
6.9
8
|
Verified
8.7
2923
|
Verified
8.0
9
|
Verified
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
6.3
5
|
Verified
8.6
2761
|
Verified
8.1
9
|
Verified
8.0
2008
|
Verified
7.1
7
|
Verified
Integration
8.4
2934
|
Verified
7.3
8
|
Verified
8.1
2631
|
Verified
7.1
8
|
Verified
8.1
2422
|
Verified
6.4
6
|
Verified
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Feature Not Available
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
7.9
7
|
Verified
8.0
1225
|
Verified
8.1
7
|
Verified
7.9
1115
|
Verified
7.5
6
|
Verified
8.2
1156
|
Verified
7.2
6
|
Verified
Page Optimization
8.2
1021
|
Verified
7.3
5
8.1
1133
|
Verified
7.8
6
|
Verified
8.2
1173
|
Verified
7.7
5
|
Verified
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
8.3
6
|
Verified
8.6
1087
|
Verified
7.5
6
|
Verified
Generative AI
Feature Not Available
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Kartra are categorized as Landing Page Builders, Marketing Automation, and Pop-Up Builder
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, and Social Media Management
Kartra is categorized as Email Template Builder, Online Form Builder, A/B Testing, Website Builder, Live Chat, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Kartra
Most Helpful Favorable Review
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Most Helpful Critical Review
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
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