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- HubSpot Marketing Hub-vs-Intuit Mailchimp Email Marketing
Compare HubSpot Marketing Hub and Intuit Mailchimp Email Marketing 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (71.6% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp Email Marketing
Star Rating
(12,699)4.3 out of 5
Market Segments
Small-Business (71.6% of reviews)
Entry-Level Pricing
$0.00
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HubSpot Marketing Hub vs Intuit Mailchimp Email Marketing
When assessing the two solutions, reviewers found Intuit Mailchimp Email Marketing easier to use, set up, and administer. However, reviewers preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that Intuit Mailchimp Email Marketing meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Intuit Mailchimp Email Marketing.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp Email Marketing
Free Trial is available
Ratings
Meets Requirements
8.5
8,637
8.7
10,938
Ease of Use
8.6
9,463
8.7
11,002
Ease of Setup
8.1
5,352
8.6
5,097
Ease of Admin
8.5
4,500
8.7
5,059
Quality of Support
8.7
8,184
8.0
8,316
Has the product been a good partner in doing business?
8.8
4,421
8.6
4,585
Product Direction (% positive)
8.8
8,296
7.8
10,683
Features by Category
Email Marketing
Not enough data
8.9
8567
|
Verified
Not enough data
8.3
8698
|
Verified
Not enough data
8.7
7786
|
Verified
Not enough data
8.7
8746
|
Verified
Not enough data
9.0
8619
|
Verified
Not enough data
8.6
8251
|
Verified
Not enough data
8.4
6326
|
Verified
Not enough data
8.4
1263
|
Verified
Not enough data
8.1
1033
|
Verified
Reporting & Analytics
Not enough data
8.3
4748
|
Verified
Not enough data
8.6
7598
|
Verified
Platform
Not enough data
8.7
3488
|
Verified
Not enough data
8.4
2404
|
Verified
Not enough data
8.9
3756
|
Verified
Generative AI
Not enough data
7.5
88
Not enough data
7.5
87
Integration
Not enough data
8.5
3347
|
Verified
Not enough data
8.3
2283
|
Verified
Not enough data
8.3
2092
|
Verified
Not enough data
8.2
486
|
Verified
Not enough data
8.4
605
|
Verified
Not enough data
8.4
461
|
Verified
Email Marketing
8.8
4894
|
Verified
Not enough data
8.9
4764
|
Verified
Not enough data
8.6
4767
|
Verified
Not enough data
8.8
4477
|
Verified
Not enough data
Online Marketing
8.5
4633
|
Verified
Not enough data
8.3
3978
|
Verified
Not enough data
8.1
3698
|
Verified
Not enough data
8.2
4231
|
Verified
Not enough data
8.1
3891
|
Verified
Not enough data
Lead Management
8.6
4419
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.4
4270
|
Verified
Not enough data
8.0
3785
|
Verified
Not enough data
8.5
4211
|
Verified
Not enough data
8.3
3955
|
Verified
Not enough data
8.4
3934
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
Campaign Management
8.2
3544
|
Verified
Not enough data
8.0
3143
|
Verified
Not enough data
8.0
3101
|
Verified
Not enough data
7.3
2259
|
Verified
Not enough data
Social
7.8
3217
|
Verified
Not enough data
8.3
3617
|
Verified
Not enough data
8.2
3586
|
Verified
Not enough data
8.1
3464
|
Verified
Not enough data
7.8
2694
|
Verified
Not enough data
Reporting & Analytics
8.3
4597
|
Verified
Not enough data
8.1
4276
|
Verified
Not enough data
7.6
3441
|
Verified
Not enough data
7.6
3126
|
Verified
Not enough data
7.7
3558
|
Verified
Not enough data
Platform
8.0
2923
|
Verified
Not enough data
8.5
2957
|
Verified
Not enough data
8.7
2923
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
Not enough data
8.6
2761
|
Verified
Not enough data
8.0
2008
|
Verified
Not enough data
Integration
8.4
2934
|
Verified
Not enough data
8.1
2631
|
Verified
Not enough data
8.1
2422
|
Verified
Not enough data
Administration
Not enough data
8.1
57
Not enough data
7.6
47
Not enough data
8.2
49
Not enough data
8.4
48
Not enough data
8.3
50
Not enough data
8.0
50
Integrations
Not enough data
8.3
44
Not enough data
8.8
44
Not enough data
9.1
59
Not enough data
7.8
38
Platform
Not enough data
8.6
42
Not enough data
8.7
38
Not enough data
8.6
32
Not enough data
8.4
58
Not enough data
8.7
51
Not enough data
8.5
68
Not enough data
7.9
47
Not enough data
8.9
68
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Diagnosis
Not enough data
8.3
441
Not enough data
8.5
485
Not enough data
8.4
146
Not enough data
8.6
527
Tracking
Not enough data
8.8
644
Not enough data
8.5
566
Not enough data
8.6
680
Not enough data
8.6
637
Not enough data
8.5
589
Reporting
Not enough data
8.8
696
Not enough data
8.6
543
Not enough data
8.7
565
Not enough data
8.5
519
Grammar
Not enough data
8.5
13
Not enough data
9.1
13
Not enough data
8.6
13
Formatting
Not enough data
8.6
13
Not enough data
9.1
13
Not enough data
8.7
13
Content
Not enough data
9.1
13
Not enough data
8.7
13
Not enough data
8.6
13
Product Type
Not enough data
9.0
13
Not enough data
9.0
13
Generative AI
Not enough data
9.2
12
Not enough data
8.5
12
Platform Basics
Not enough data
7.8
9
Not enough data
7.3
11
Not enough data
8.5
10
Not enough data
8.6
13
Not enough data
8.0
11
Platform Data
Not enough data
8.6
13
Not enough data
8.8
12
Not enough data
8.6
11
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp Email Marketing share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Deliverability, Email Marketing, Transactional Email, and Email Testing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp Email Marketing
Most Helpful Favorable Review
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Most Helpful Critical Review
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Alternatives
Discussions
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Here's a...Read more
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I would say Brevo is a good alternativeRead more
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