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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Information
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
eTrigue
eTrigue
Star Rating
(45)4.3 out of 5
Market Segments
Small-Business (48.6% of reviews)
Information
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that HubSpot Marketing Hub excels in its Email Campaigns feature, scoring 9.1 for its ability to create personalized messaging, while eTrigue's email capabilities are noted to be less robust, with a score of 8.7.
  • Reviewers mention that HubSpot's Quality of Support is rated at 8.7, which is slightly lower than eTrigue's impressive score of 9.2, indicating that eTrigue may provide more effective customer service and support options.
  • G2 users highlight HubSpot's Automated Email Responses feature, scoring 8.8, as a strong point, while eTrigue's similar feature is rated higher at 9.0, suggesting that eTrigue may offer better automation capabilities.
  • Users on G2 report that HubSpot's Landing Pages and Forms feature is rated at 8.5, which is superior to eTrigue's score of 8.0, indicating that HubSpot may provide a more user-friendly experience for creating landing pages.
  • Reviewers mention that HubSpot's Lead Nurturing capabilities score 8.5, while eTrigue shines with a score of 8.8, suggesting that eTrigue may have more effective tools for nurturing leads through the sales funnel.
  • Users say that HubSpot's Dynamic Content feature is rated at 8.3, which is higher than eTrigue's score of 7.5, indicating that HubSpot may offer more advanced options for personalizing content based on user behavior.
Featured Products
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
Browse all 4 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
eTrigue
No trial information available
Ratings
Meets Requirements
8.5
8,642
8.7
34
Ease of Use
8.6
9,468
8.7
35
Ease of Setup
8.1
5,357
8.4
21
Ease of Admin
8.5
4,502
8.9
20
Quality of Support
8.7
8,189
9.2
32
Has the product been a good partner in doing business?
8.8
4,423
9.3
20
Product Direction (% positive)
8.8
8,301
7.9
34
Features by Category
8.2
145,033
8.2
683
Email Marketing
8.8
4896
|
Verified
8.6
29
|
Verified
8.9
4766
|
Verified
8.9
28
|
Verified
8.6
4769
|
Verified
8.0
28
|
Verified
8.8
4479
|
Verified
9.0
23
|
Verified
Online Marketing
8.5
4635
|
Verified
8.0
27
|
Verified
8.3
3980
|
Verified
7.5
20
|
Verified
8.1
3700
|
Verified
7.3
15
|
Verified
8.2
4233
|
Verified
7.4
15
|
Verified
8.1
3893
|
Verified
8.4
18
|
Verified
Lead Management
8.6
4421
|
Verified
8.6
28
|
Verified
8.2
4168
|
Verified
8.5
26
|
Verified
8.4
4272
|
Verified
8.6
26
|
Verified
8.0
3787
|
Verified
8.2
18
|
Verified
8.5
4213
|
Verified
8.8
28
|
Verified
8.3
3957
|
Verified
8.6
22
|
Verified
8.4
3936
|
Verified
8.6
25
|
Verified
8.4
3938
|
Verified
7.3
20
|
Verified
Campaign Management
8.2
3546
|
Verified
8.9
23
|
Verified
8.0
3145
|
Verified
9.1
22
|
Verified
8.0
3103
|
Verified
7.9
12
|
Verified
7.3
2261
|
Verified
Not enough data
Social
7.8
3219
|
Verified
8.3
7
8.3
3619
|
Verified
8.3
8
|
Verified
8.2
3588
|
Verified
8.6
7
|
Verified
8.1
3466
|
Verified
8.3
6
7.8
2696
|
Verified
Not enough data
Reporting & Analytics
8.3
4598
|
Verified
8.6
29
|
Verified
8.1
4278
|
Verified
8.3
23
|
Verified
7.6
3443
|
Verified
7.7
17
|
Verified
7.6
3128
|
Verified
7.1
11
|
Verified
7.7
3560
|
Verified
7.3
11
|
Verified
Platform
8.0
2925
|
Verified
8.2
14
|
Verified
8.5
2959
|
Verified
7.3
5
8.7
2925
|
Verified
9.0
16
|
Verified
8.0
1936
|
Verified
7.5
6
|
Verified
7.5
1829
|
Verified
8.3
8
|
Verified
8.6
2763
|
Verified
8.8
15
|
Verified
8.0
2010
|
Verified
8.3
10
|
Verified
Integration
8.4
2936
|
Verified
8.8
17
|
Verified
8.1
2633
|
Verified
8.5
12
|
Verified
8.1
2424
|
Verified
7.3
8
|
Verified
Account Data ManagementHide 15 FeaturesShow 15 Features
7.9
14,475
Not enough data
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Conversational MarketingHide 14 FeaturesShow 14 Features
7.9
15,529
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
7.5
245
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
8.0
2,500
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Account-Based Orchestration PlatformsHide 6 FeaturesShow 6 Features
8.5
1,200
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.5
2,208
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Social Media ManagementHide 13 FeaturesShow 13 Features
8.3
16,911
Not enough data
Content & Collaboration
8.4
1127
Not enough data
8.4
1182
Not enough data
8.2
876
Not enough data
8.4
949
Not enough data
8.8
1254
Not enough data
8.3
816
Not enough data
Social Management
8.2
2022
Not enough data
8.7
2198
Not enough data
8.4
1939
Not enough data
8.4
2086
Not enough data
8.1
1512
Not enough data
8.3
788
Not enough data
7.4
162
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
8.3
2,613
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Social Media AdvertisingHide 28 FeaturesShow 28 Features
8.3
21,744
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
8.2
11,867
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Account-Based AnalyticsHide 12 FeaturesShow 12 Features
8.2
7,954
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
20,430
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub
HubSpot Marketing Hub
eTrigue
eTrigue
HubSpot Marketing Hub and eTrigue are categorized as Marketing Automation
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
52.5%
Mid-Market(51-1000 emp.)
41.4%
Enterprise(> 1000 emp.)
6.1%
eTrigue
eTrigue
Small-Business(50 or fewer emp.)
48.6%
Mid-Market(51-1000 emp.)
37.8%
Enterprise(> 1000 emp.)
13.5%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
eTrigue
eTrigue
Information Technology and Services
21.6%
Computer Software
16.2%
Marketing and Advertising
8.1%
Publishing
5.4%
Internet
5.4%
Other
43.2%
Most Helpful Reviews
HubSpot Marketing Hub
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
SA
Sandra A.
Verified User in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
JF
Jeremy F.
Verified User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

eTrigue
eTrigue
Most Helpful Favorable Review
Damian P.
DP
Damian P.
Verified User in Marketing and Advertising

The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great...

Most Helpful Critical Review
Angie D.
AD
Angie D.
Verified User in Information Technology and Services

The UI was horrible and integrations are non-existent. The email editing section is super outdated as well.

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HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
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eTrigue
eTrigue Alternatives
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Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
eTrigue
eTrigue Discussions
Monty the Mongoose crying
eTrigue has no discussions with answers