Compare Hootsuite and Zoho Social 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Small-Business (87.3% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free
Hootsuite
Star Rating
(5,497)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Social
Star Rating
(2,675)4.6 out of 5
Market Segments
Small-Business (87.3% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's "Content Calendar" feature is highly effective for scheduling posts, but reviewers mention that Zoho Social's "Content Library" offers better organization and accessibility for assets.
- Reviewers say that Hootsuite's "Social Analytics" tools provide solid insights, yet users on G2 highlight that Zoho Social excels in "Follower Analysis" and "Sentiment Analysis," making it a better choice for understanding audience engagement.
- G2 users mention that Hootsuite's "Approval Workflows" can be cumbersome, while reviewers report that Zoho Social's streamlined "Users and Permissions" feature enhances collaboration and simplifies team management.
- Users say that Hootsuite's "Social Publishing" capabilities are robust, but reviewers highlight that Zoho Social's "Campaign Planning" tools are more intuitive and user-friendly, leading to better campaign execution.
- Reviewers mention that Hootsuite's "Quality of Support" is decent, but users report that Zoho Social's support is more responsive and helpful, particularly when navigating complex features.
- Users on G2 say that Hootsuite's "Report Customizability" is satisfactory, but reviewers highlight that Zoho Social's "Report Exporting" feature is superior, allowing for more flexible data presentation and sharing.
Featured Products
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Social Media Listening Tools
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Zoho Social
FREE
Free
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google My Business listing, and Instagram Profile)
Free Trial
Hootsuite
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.4
4,915
8.8
2,221
Ease of Use
8.6
4,951
9.2
2,230
Ease of Setup
8.6
2,811
9.2
1,483
Ease of Admin
8.6
2,144
9.2
1,430
Quality of Support
8.1
3,631
8.7
1,804
Has the product been a good partner in doing business?
8.5
1,925
9.0
1,319
Product Direction (% positive)
7.8
4,815
9.3
2,152
Features by Category
Social Analytics
7.5
1592
8.2(won by 0.7)
653
7.9
1802
8.5(won by 0.6)
846
8.5
1914
8.8(won by 0.3)
887
7.5(won by default)
1281
Feature Not Available
7.5
1514
8.5(won by 1.0)
720
7.7
958
8.3(won by 0.6)
142
7.5
923
8.1(won by 0.6)
136
Reports & Dashboards
8.0
1796
8.5(won by 0.5)
766
8.3
1783
8.7(won by 0.4)
756
8.4
1756
8.8(won by 0.4)
797
7.3
853
8.0(won by 0.7)
134
Content & Collaboration
9.0
1862
9.1
389
8.0
1711
8.5
353
8.0
1654
8.8
337
7.8
1546
8.6
299
8.2
1669
9.0
321
8.2
1650
8.5
258
Social Management
8.0
3486
Feature Not Available
8.9
3967
Feature Not Available
8.3
3513
Feature Not Available
8.5
3820
Feature Not Available
7.2
2571
Feature Not Available
8.0
1589
8.8
250
7.9
1225
8.6
104
Platform Interoperability
7.6
302
Not enough data
Social Functionality
8.4
351
Not enough data
Campaign Management
8.4
352
Not enough data
8.1
349
Not enough data
8.2
345
Not enough data
7.8
349
Not enough data
8.0
344
Not enough data
8.3
341
Not enough data
8.1
339
Not enough data
7.6
335
Not enough data
7.6
338
Not enough data
8.0
334
Not enough data
7.9
332
Not enough data
7.3
330
Not enough data
7.6
328
Not enough data
Targeting
7.9
329
Not enough data
7.7
325
Not enough data
7.8
326
Not enough data
7.7
323
Not enough data
Platform
7.6
317
Not enough data
8.2
327
Not enough data
8.5
327
Not enough data
8.6
328
Not enough data
8.3
320
Not enough data
8.2
317
Not enough data
8.2
318
Not enough data
7.8
313
Not enough data
8.0
314
Not enough data
Monitoring & Listening
8.1
1685
Not enough data
7.1
1297
Not enough data
8.1
481
Not enough data
7.9
461
Not enough data
7.8
454
Not enough data
7.6
435
Not enough data
Data Management & Analysis
7.4
1143
Not enough data
8.0
1649
Not enough data
8.2
506
Not enough data
7.8
442
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Zoho Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.7%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Marketing and Advertising
14.3%
Information Technology and Services
7.1%
Real Estate
3.6%
Education Management
3.3%
Health, Wellness and Fitness
3.1%
Other
68.7%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Zoho Social
Most Helpful Favorable Review
Bogdan M.
Verified User in Marketing and Advertising
I like the smooth immersion in the platform and the clean layout, I like that visually it's not crowded, and the fact that they thought about my UX/UI needs, I like it's easy to plan and easy to follow - and I really like it's well integrated with my needs.
Most Helpful Critical Review
Mathew W.
Verified User in Information Technology and Services
Does not apply to all social accounts like instagram
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Bogdan M.
Verified User in Marketing and Advertising
I like the smooth immersion in the platform and the clean layout, I like that visually it's not crowded, and the fact that they thought about my UX/UI needs, I like it's easy to plan and easy to follow - and I really like it's well integrated with my needs.
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Mathew W.
Verified User in Information Technology and Services
Does not apply to all social accounts like instagram
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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