Compare Hootsuite and Sprinklr Social 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Enterprise (49.8% of reviews)
Entry-Level Pricing
$99.00 Per Month
$299.00 1 Seat/Per month (billed annually)
Hootsuite
Star Rating
(5,497)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,007)4.0 out of 5
Market Segments
Enterprise (49.8% of reviews)
Entry-Level Pricing
$299.00 1 Seat/Per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and planning of social media posts, while Sprinklr Social, with a score of 8.6, offers a solid but less intuitive calendar experience.
- Reviewers mention that Hootsuite's Ease of Use is rated at 8.5, making it more user-friendly for small businesses, whereas Sprinklr Social, with a score of 7.5, can be more complex, particularly for new users.
- G2 users highlight Hootsuite's superior Post Performance analytics, scoring 8.5, which provides detailed insights into how posts are performing, compared to Sprinklr Social's score of 8.2, which, while effective, lacks some depth in analysis.
- Users on G2 report that Hootsuite's Quality of Support is rated at 8.1, indicating a responsive support team, while Sprinklr Social, with a score of 7.8, has received feedback about slower response times.
- Reviewers say that Hootsuite's Social Publishing capabilities are rated at 8.8, allowing for efficient management of multiple accounts, while Sprinklr Social, with a score of 8.5, offers similar features but with a steeper learning curve.
- Users report that Hootsuite's Content Creation tools score 8.2, providing a robust set of features for crafting posts, whereas Sprinklr Social, with a score of 7.4, has been noted for its less comprehensive content creation options.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Sprinklr Social
SMM and Customer Service Solution Self Serve (Annual)
$299.00
1 Seat/Per month (billed annually)
Combines the best of social media management & customer service for growing teams. Monthly billing only via credit card.
- Offer customer care on 15+ channels
- AI-powered chatbots and Digital Twin
- Omnichannel inbox
Free Trial
Hootsuite
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.4
4,915
8.1
813
Ease of Use
8.6
4,951
7.5
828
Ease of Setup
8.6
2,811
6.9
445
Ease of Admin
8.6
2,144
7.4
365
Quality of Support
8.1
3,631
7.8
766
Has the product been a good partner in doing business?
8.5
1,925
8.1
354
Product Direction (% positive)
7.8
4,815
7.9
797
Features by Category
Social Analytics
7.5(won by 0.4)
1592
7.1
285
7.9(won by default)
1802
Feature Not Available
8.5(won by 0.3)
1914
8.2
358
7.5(won by default)
1281
Feature Not Available
7.5(won by default)
1514
Feature Not Available
7.7(won by 0.5)
958
7.2
147
7.5(won by 0.2)
923
7.3
152
Reports & Dashboards
8.0
1796
8.2(won by 0.2)
362
8.3(won by 0.3)
1783
8.0
363
8.4(won by 0.1)
1756
8.3
357
7.3(won by default)
853
Feature Not Available
Content & Collaboration
9.0
1862
8.6
256
8.0
1711
8.2
246
8.0
1654
7.7
229
7.8
1546
8.0
249
8.2
1669
8.1
262
8.2
1650
7.4
155
Social Management
8.0
3486
8.2
464
8.9
3967
8.5
447
8.3
3513
Feature Not Available
8.5
3820
8.4
473
7.2
2571
7.4
332
8.0
1589
7.6
158
7.9
1225
7.0
117
Platform Interoperability
7.6
302
Not enough data
Social Functionality
8.4
351
Not enough data
Campaign Management
8.4
352
Not enough data
8.1
349
Not enough data
8.2
345
Not enough data
7.8
349
Not enough data
8.0
344
Not enough data
8.3
341
Not enough data
8.1
339
Not enough data
7.6
335
Not enough data
7.6
338
Not enough data
8.0
334
Not enough data
7.9
332
Not enough data
7.3
330
Not enough data
7.6
328
Not enough data
Targeting
7.9
329
Not enough data
7.7
325
Not enough data
7.8
326
Not enough data
7.7
323
Not enough data
Platform
7.6
317
Not enough data
8.2
327
Not enough data
8.5
327
Not enough data
8.6
328
Not enough data
8.3
320
Not enough data
8.2
317
Not enough data
8.2
318
Not enough data
7.8
313
Not enough data
8.0
314
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.6
32
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
40
|
Verified
Not enough data
Feature Not Available
Moderation
Not enough data
7.8
34
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
33
|
Verified
Use Cases
Not enough data
7.6
33
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
8.2
37
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
38
|
Verified
Not enough data
8.4
40
|
Verified
Not enough data
7.3
32
|
Verified
Display Options
Not enough data
7.2
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
37
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.5
22
Not enough data
7.9
21
Not enough data
7.1
21
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.5
21
Not enough data
Feature Not Available
Not enough data
6.6
20
Not enough data
Feature Not Available
Platform
Not enough data
6.7
19
Not enough data
6.7
20
Not enough data
7.1
20
Not enough data
7.1
19
Monitoring & Listening
8.1
1685
8.3
350
7.1
1297
7.1
282
8.1
481
8.5
105
7.9
461
8.3
106
7.8
454
7.7
105
7.6
435
7.6
96
Data Management & Analysis
7.4
1143
7.0
312
8.0
1649
8.3
353
8.2
506
8.0
105
7.8
442
7.7
99
Content
Not enough data
7.8
46
Not enough data
7.5
44
Not enough data
8.3
45
Not enough data
7.4
43
Engagement
Not enough data
6.7
43
Not enough data
7.1
43
Not enough data
7.8
43
Not enough data
6.9
40
Not enough data
7.8
43
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.7
41
Not enough data
Feature Not Available
Not enough data
7.3
42
Analytics
Not enough data
Feature Not Available
Not enough data
8.2
43
Not enough data
7.7
42
Generative AI
Not enough data
6.8
79
Not enough data
Feature Not Available
Process
Not enough data
8.3
204
Not enough data
7.7
181
Not enough data
8.2
187
Channels
Not enough data
7.7
138
Not enough data
8.8
220
Not enough data
7.7
131
Not enough data
6.9
122
Not enough data
7.5
131
Insight
Not enough data
7.5
142
Not enough data
8.4
217
Not enough data
7.9
167
Not enough data
7.7
177
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprinklr Social is categorized as Social Commerce Platforms, SAP Store, Social Customer Service, Review Management, and Employee Advocacy
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.7%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Marketing and Advertising
16.1%
Information Technology and Services
6.1%
Consumer Goods
4.6%
Financial Services
4.3%
Computer Software
4.3%
Other
64.7%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Sprinklr Social
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Great user interface, easy to read and understand. Also great to take information for monthly reports
Most Helpful Critical Review
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Verified User in Marketing and Advertising
Great user interface, easy to read and understand. Also great to take information for monthly reports
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
What is the best way to find hashtags that are getting traffic.
1 comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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