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Compare Hootsuite and Sprinklr Social 
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (49.8% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$299.00 1 Seat/Per month (billed annually)
Hootsuite
Star Rating
(5,818)4.2 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Social
Star Rating
(1,010)4.0 out of 5
Market Segments
Enterprise (49.8% of reviews)
Entry-Level Pricing
$299.00 1 Seat/Per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring a remarkable 9.0, which allows for seamless scheduling and planning of social media posts. In contrast, Sprinklr Social's Content Calendar received a lower score of 8.6, indicating that users may find Hootsuite's interface more intuitive for managing their content schedules.
- Reviewers mention that Hootsuite's Ease of Use is rated at 8.5, making it a preferred choice for small businesses looking for straightforward social media management. Sprinklr Social, with a score of 7.5, may present a steeper learning curve for new users, particularly those in smaller organizations.
- G2 users highlight Hootsuite's superior Post Performance analytics, scoring 8.5, which provides detailed insights into how posts are performing across various platforms. Sprinklr Social, while still strong at 8.2, may not offer the same depth of analysis that Hootsuite users appreciate.
- Users on G2 report that Hootsuite's Quality of Support is rated at 8.1, indicating a reliable support system for users needing assistance. In comparison, Sprinklr Social's support quality, rated at 7.8, suggests that while it is adequate, it may not meet the same level of responsiveness or helpfulness as Hootsuite.
- Reviewers mention that Hootsuite's Social Publishing capabilities are rated at 8.8, which allows for efficient management of multiple social media accounts. Sprinklr Social, with a score of 8.5, is also effective but may lack some of the streamlined features that Hootsuite users find beneficial.
- Users say that Hootsuite's Campaign Optimization feature, rated at 8.3, provides valuable tools for enhancing social media campaigns. Sprinklr Social's score of 8.2 indicates it is competitive, but Hootsuite's users often feel they have more robust options for fine-tuning their campaigns.
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Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Social
SMM and Customer Service Solution Self Serve (Annual)
$299.00
1 Seat/Per month (billed annually)
Combines the best of social media management & customer service for growing teams. Monthly billing only via credit card.
- Offer customer care on 15+ channels
- AI-powered chatbots and Digital Twin
- Omnichannel inbox
Free Trial
Hootsuite
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.4
5,227
8.1
816
Ease of Use
8.6
5,274
7.5
831
Ease of Setup
8.6
3,117
6.9
448
Ease of Admin
8.6
2,250
7.3
368
Quality of Support
8.1
3,878
7.7
769
Has the product been a good partner in doing business?
8.5
2,030
8.0
357
Product Direction (% positive)
7.8
5,129
7.9
800
Features by Category
Social Analytics
7.5(won by 0.5)
1753
7.0
288
7.9(won by default)
1961
Feature Not Available
8.6(won by 0.4)
2075
8.2
361
7.5(won by default)
1439
Feature Not Available
7.5(won by default)
1669
Feature Not Available
7.7(won by 0.5)
1116
7.2
150
7.5(won by 0.2)
1079
7.3
155
Reports & Dashboards
8.1(tied score)
1962
8.1(tied score)
365
8.3(won by 0.3)
1946
8.0
366
8.4(won by 0.2)
1919
8.2
360
7.3(won by default)
1008
Feature Not Available
Content & Collaboration
9.0
2110
8.6
258
8.1
1957
8.1
248
8.0
1901
7.7
231
7.8
1792
8.0
251
8.2
1915
8.1
264
8.2
1894
7.4
157
Social Management
8.0
3755
8.2
466
8.9
4231
8.5
449
8.2
3778
Feature Not Available
8.4
4082
8.4
475
7.2
2827
7.4
334
8.0
1848
7.6
160
8.0
1483
7.0
119
Platform Interoperability
7.6
390
Not enough data
Social Functionality
8.3
454
Not enough data
Campaign Management
8.4
458
Not enough data
8.1
451
Not enough data
8.2
449
Not enough data
7.8
453
Not enough data
8.0
448
Not enough data
8.3
443
Not enough data
8.1
443
Not enough data
7.7
439
Not enough data
7.6
439
Not enough data
8.0
436
Not enough data
7.9
434
Not enough data
7.4
431
Not enough data
7.7
430
Not enough data
Targeting
8.0
432
Not enough data
7.8
428
Not enough data
7.8
427
Not enough data
7.8
424
Not enough data
Platform
7.7
415
Not enough data
8.2
429
Not enough data
8.5
427
Not enough data
8.6
428
Not enough data
8.3
419
Not enough data
8.2
415
Not enough data
8.3
417
Not enough data
7.9
409
Not enough data
8.0
411
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.6
33
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
41
|
Verified
Not enough data
Feature Not Available
Moderation
Not enough data
7.9
35
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
34
|
Verified
Use Cases
Not enough data
7.6
34
|
Verified
Not enough data
7.6
33
|
Verified
Not enough data
8.2
38
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
39
|
Verified
Not enough data
8.5
41
|
Verified
Not enough data
7.4
33
|
Verified
Display Options
Not enough data
7.2
32
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
38
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.5
22
Not enough data
7.9
21
Not enough data
7.1
21
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.5
21
Not enough data
Feature Not Available
Not enough data
6.6
20
Not enough data
Feature Not Available
Platform
Not enough data
6.7
19
Not enough data
6.7
20
Not enough data
7.1
20
Not enough data
7.1
19
Monitoring & Listening
8.1
1755
8.3
352
7.1
1364
7.1
284
8.1
550
8.5
107
7.9
530
8.3
108
7.8
521
7.7
107
7.6
502
7.6
98
Data Management & Analysis
7.4
1211
7.0
314
8.0
1716
8.3
355
8.2
574
8.0
107
7.8
507
7.6
101
Content
Not enough data
7.8
46
Not enough data
7.5
44
Not enough data
8.3
45
Not enough data
7.4
43
Engagement
Not enough data
6.7
43
Not enough data
7.1
43
Not enough data
7.8
43
Not enough data
6.9
40
Not enough data
7.8
43
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.7
41
Not enough data
Feature Not Available
Not enough data
7.3
42
Analytics
Not enough data
Feature Not Available
Not enough data
8.2
43
Not enough data
7.7
42
Generative AI
Not enough data
6.8
80
Not enough data
Feature Not Available
Process
Not enough data
8.3
205
Not enough data
7.7
182
Not enough data
8.2
188
Channels
Not enough data
7.6
139
Not enough data
8.8
221
Not enough data
7.7
132
Not enough data
6.9
123
Not enough data
7.5
132
Insight
Not enough data
7.5
143
Not enough data
8.4
218
Not enough data
7.9
168
Not enough data
7.7
178
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprinklr Social is categorized as Social Commerce Platforms, SAP Store, Social Customer Service, Review Management, and Employee Advocacy
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.2%
Non-Profit Organization Management
7.8%
Higher Education
4.4%
Computer Software
3.9%
Information Technology and Services
3.7%
Other
65.1%
Marketing and Advertising
16.0%
Information Technology and Services
6.1%
Consumer Goods
4.6%
Computer Software
4.4%
Financial Services
4.3%
Other
64.7%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Sprinklr Social
Most Helpful Favorable Review
Derek S.
Verified User in Marketing and Advertising
I enjoyed the handoff capabilities. For example, when a customer issue was identified, passing the task off to the proper party was an incredibly simple and efficient process. It allowed me to focus more time on our social strategy.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Derek S.
Verified User in Marketing and Advertising
I enjoyed the handoff capabilities. For example, when a customer issue was identified, passing the task off to the proper party was an incredibly simple and efficient process. It allowed me to focus more time on our social strategy.
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
What is the best way to find hashtags that are getting traffic.
1 comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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