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Compare HighLevel and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (95.9% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
$97.00 Per Month
$0.00
HighLevel
Star Rating
(576)4.6 out of 5
Market Segments
Small-Business (95.9% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansHubSpot Marketing Hub
Star Rating
(14,372)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to HighLevel. Users appreciate its ability to seamlessly connect various business aspects, enhancing their workflow and efficiency.
- Users say that HubSpot's intuitive interface and quick implementation process make it a favorite among small businesses. Recent feedback highlights how it helps with data management and email sequencing, making it easier for teams to execute marketing strategies effectively.
- Reviewers mention that HighLevel offers a comprehensive all-in-one solution, allowing users to manage CRM, email, SMS, funnels, and calendars from a single dashboard. This integration is particularly praised by users who prefer not to juggle multiple tools, enhancing their productivity.
- According to verified reviews, while HubSpot Marketing Hub has a higher ease of use rating, HighLevel users appreciate its robust automation features. They highlight the platform's ability to automate tasks and keep a close eye on leads, which can significantly streamline operations.
- G2 reviewers note that both platforms provide solid support, but HubSpot's quality of support is slightly more favorable. Users have expressed satisfaction with HubSpot's responsive customer service, while HighLevel users appreciate the ongoing improvements and support available when they encounter issues.
- Users highlight that while HubSpot Marketing Hub is more expensive, its extensive features and capabilities justify the cost for many businesses. In contrast, HighLevel's lower entry price is appealing, especially for small businesses looking for a budget-friendly solution that still offers essential marketing tools.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HighLevel
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
183
8.5
9,654
Ease of Use
7.8
519
8.6
11,335
Ease of Setup
7.4
310
8.1
7,052
Ease of Admin
8.1
133
8.5
4,973
Quality of Support
8.2
178
8.7
9,131
Has the product been a good partner in doing business?
8.7
127
8.7
4,891
Product Direction (% positive)
8.9
180
8.8
9,294
Features by Category
Sales Force Automation
8.7
106
Not enough data
Feature Not Available
Not enough data
9.0
110
Not enough data
8.4
107
Not enough data
7.5
83
Not enough data
8.8
96
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
87
Not enough data
Marketing Automation
8.9
105
Not enough data
9.1
103
Not enough data
9.0
106
Not enough data
8.3
96
Not enough data
Customer Support
8.0
91
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
8.2
90
Not enough data
Reporting & Analytics
8.3
94
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.1
88
Not enough data
8.3
101
Not enough data
7.8
89
Not enough data
Platform
8.6
104
Not enough data
8.9
102
Not enough data
8.6
97
Not enough data
8.0
85
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.5
98
Not enough data
7.8
82
Not enough data
Integration
8.5
85
Not enough data
8.2
91
Not enough data
8.1
78
Not enough data
Generative AI
8.3
60
Not enough data
Agentic AI - CRM
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Not enough data
Email Marketing
8.9
90
8.8
5554
|
Verified
8.7
86
8.9
5414
|
Verified
8.4
83
8.6
5393
|
Verified
8.7
88
8.8
5100
|
Verified
Online Marketing
8.8
91
8.5
5255
|
Verified
8.7
79
8.2
4566
|
Verified
8.5
78
8.1
4290
|
Verified
8.3
86
8.1
4811
|
Verified
Feature Not Available
8.1
4452
|
Verified
Lead Management
8.8
77
8.5
5009
|
Verified
8.5
69
8.1
4736
|
Verified
8.7
75
8.4
4846
|
Verified
8.3
74
8.0
4353
|
Verified
8.7
82
8.4
4793
|
Verified
8.1
74
8.2
4520
|
Verified
8.8
77
8.4
4496
|
Verified
9.1
81
8.4
4512
|
Verified
Campaign Management
Feature Not Available
8.2
4094
|
Verified
8.4
76
7.9
3680
|
Verified
8.8
88
7.9
3629
|
Verified
Feature Not Available
7.2
2774
|
Verified
Social
Feature Not Available
7.7
3732
|
Verified
Feature Not Available
8.1
4137
|
Verified
8.5
76
8.1
4106
|
Verified
Feature Not Available
8.0
3983
|
Verified
8.5
78
7.7
3204
|
Verified
Reporting & Analytics
8.8
86
8.3
5169
|
Verified
8.5
79
8.0
4818
|
Verified
8.4
78
7.6
3970
|
Verified
8.4
76
7.5
3653
|
Verified
Feature Not Available
7.7
4066
|
Verified
Platform
8.6
82
8.0
3513
|
Verified
8.8
84
8.5
3540
|
Verified
8.7
83
8.7
3491
|
Verified
8.0
63
8.0
2469
|
Verified
Feature Not Available
7.4
2368
|
Verified
8.5
74
8.6
3326
|
Verified
Feature Not Available
7.9
2542
|
Verified
Agentic AI - Marketing Automation
7.9
13
6.8
294
8.2
13
6.7
288
8.2
13
6.8
289
7.6
12
6.6
290
7.9
12
6.6
289
8.1
12
6.7
292
Integration
8.4
75
8.4
3514
|
Verified
8.2
77
8.0
3200
|
Verified
8.4
72
8.1
2986
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1239
Lead Management
Not enough data
8.3
1329
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1265
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1032
Not enough data
8.7
1403
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
9.2
6
8.0
1215
|
Verified
7.7
5
7.4
1043
|
Verified
8.6
6
7.9
1257
|
Verified
8.3
5
7.8
1181
|
Verified
Channels
9.4
6
8.0
1442
|
Verified
9.4
6
8.1
1420
|
Verified
9.4
6
7.1
840
7.5
6
6.8
738
|
Verified
6.7
5
7.4
797
|
Verified
Customers
8.9
6
8.2
1487
|
Verified
8.9
6
8.2
1474
|
Verified
8.9
6
8.3
1619
|
Verified
9.2
6
8.4
1569
|
Verified
8.9
6
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
6.3
5
6.6
68
6.3
5
6.5
67
7.0
5
6.6
68
Not enough data
6.4
68
6.3
5
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Text Messaging
9.1
60
Not enough data
9.4
60
Not enough data
9.2
57
Not enough data
9.1
60
Not enough data
Feature Not Available
Not enough data
8.6
53
Not enough data
8.8
57
Not enough data
8.7
58
Not enough data
SMS Platform
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1328
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
9.2
8
9.0
24
9.4
8
8.9
23
7.5
8
8.0
23
Automation - AI Agents
8.8
8
7.6
24
9.2
8
7.3
25
9.2
8
8.1
24
8.5
8
Feature Not Available
9.2
8
7.6
24
Platform
8.8
8
8.2
24
9.2
8
8.7
24
9.2
8
7.8
23
Autonomy - AI Agents
8.1
8
Feature Not Available
8.8
8
7.2
24
8.3
8
7.6
24
8.3
8
Feature Not Available
Generative AI
8.5
8
8.3
24
8.5
8
7.9
24
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2235
|
Verified
Not enough data
8.3
2676
|
Verified
Not enough data
8.0
2446
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2873
|
Verified
Not enough data
8.3
3115
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2560
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and HubSpot Marketing Hub are categorized as Marketing Automation, AI Agents For Business Operations, and Conversational Marketing
Unique Categories
HighLevel is categorized as CRM, SMS Marketing, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.8%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.7%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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