Compare GRIN and Upfluence 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (69.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $478.00 1 Search and Contact Module Per Month
GRIN
Star Rating
(434)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about GRINUpfluence
Star Rating
(139)4.5 out of 5
Market Segments
Small-Business (69.3% of reviews)
Entry-Level Pricing
Starting at $478.00 1 Search and Contact Module Per Month
Learn more about UpfluenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Upfluence excels in its User-Generated Content (UGC) Management feature, scoring 9.4, which allows brands to effectively curate and utilize content created by their customers. In contrast, GRIN's UGC Management received a lower score of 8.2, indicating it may not be as robust in this area.
- Reviewers mention that Upfluence's Content Scheduling feature is highly rated at 9.7, making it easy for users to plan and automate their content distribution. GRIN, while still functional, scored 8.4 in this area, suggesting it may lack some of the advanced scheduling capabilities that Upfluence offers.
- G2 users highlight Upfluence's superior Influencer Whitelisting feature, which scored 9.2, allowing brands to manage their influencer partnerships more effectively. In contrast, GRIN's score of 6.0 indicates significant room for improvement in this critical area.
- Users on G2 report that Upfluence's Campaign Analytics feature is particularly strong, with a score of 9.1, providing detailed insights into campaign performance. GRIN's score of 8.4 suggests that while it offers analytics, it may not be as comprehensive or user-friendly as Upfluence's.
- Reviewers mention that Upfluence's Influencer Recruitment feature is rated at 8.9, making it easier for brands to find and engage with potential influencers. GRIN's lower score of 8.2 indicates that users may find it less effective in sourcing the right influencers for their campaigns.
- Users say that Upfluence's Quality of Support is rated at 9.2, with many reviewers praising the responsiveness and helpfulness of the support team. GRIN, while still strong at 9.5, shows that both platforms prioritize customer support, but Upfluence users feel particularly well-supported.
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Influencer Marketing Platforms
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Pricing
Entry-Level Pricing
GRIN
No pricing availableUpfluence
Modular Custom Pricing
Starting at $478.00
1 Search and Contact Module Per Month
Scale effectively with tailored modules that maximize value and ROI as your business evolves.
- Search and Contact
Free Trial
GRIN
No trial information availableUpfluence
Free Trial is available
Ratings
Meets Requirements
8.6
361
8.7
117
Ease of Use
8.5
364
8.7
118
Ease of Setup
8.2
188
8.5
56
Ease of Admin
8.7
146
8.5
49
Quality of Support
9.4
362
9.2
115
Has the product been a good partner in doing business?
9.1
146
8.5
47
Product Direction (% positive)
9.3
341
8.6
103
Features by Category
Identify
Not enough data
9.1
33
Not enough data
9.3
34
Not enough data
9.2
33
Manage
Not enough data
9.2
30
Not enough data
9.4
12
Not enough data
9.0
28
Not enough data
9.3
25
Not enough data
9.7
13
Results
Not enough data
9.5
13
Not enough data
9.4
29
Not enough data
9.4
27
Influencer Marketing
8.1
301
|
Verified
8.9
80
|
Verified
7.7
262
|
Verified
8.9
82
|
Verified
7.9
279
|
Verified
8.9
84
|
Verified
8.2
285
|
Verified
8.8
83
|
Verified
8.7
299
|
Verified
9.0
77
|
Verified
8.1
272
|
Verified
9.4
52
8.1
267
|
Verified
9.2
69
|
Verified
8.3
289
|
Verified
9.1
73
|
Verified
8.2
293
|
Verified
9.1
73
|
Verified
8.4
284
|
Verified
9.1
69
|
Verified
Feature Not Available
9.2
40
|
Verified
8.3
208
|
Verified
9.1
41
Feature Not Available
8.9
18
8.3
207
|
Verified
9.0
24
Categories
Categories
Shared Categories
GRIN and Upfluence are categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
GRIN
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upfluence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
19.0%
Apparel & Fashion
17.9%
Health, Wellness and Fitness
13.0%
Marketing and Advertising
12.3%
Food & Beverages
10.0%
Other
27.8%
Marketing and Advertising
17.5%
Retail
6.6%
Health, Wellness and Fitness
6.6%
Consumer Goods
6.6%
Apparel & Fashion
5.8%
Other
56.9%
Most Helpful Reviews
GRIN
Most Helpful Favorable Review
Amy D.
Verified User in Consumer Goods
Cost of Grin was what led me to activate, ease of onboarding and their desire to keep growing.
Most Helpful Critical Review
Mike W.
Verified User in Consumer Electronics
DO NOT SUBSCRIBE to GRIN! They will not answer emails and have continued avoiding us after removing the search features. Without the ability to look for new influencers and creators, we are better off just looking on Instagram and TikTok on our own and...
Upfluence
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Easy to use and good insights - I have recommended to my wider team.
Most Helpful Critical Review
Jessica S.
Verified User in Retail
- We had a 3 person team working full time to make this work plus we spent north of 3k a month on Upfluence fees. We sent out at a minimum 100 influencer outreaches to 4 different brands that we represented during this trial. We used attribution links...
Amy D.
Verified User in Consumer Goods
Cost of Grin was what led me to activate, ease of onboarding and their desire to keep growing.
Verified User in Marketing and Advertising
Easy to use and good insights - I have recommended to my wider team.
Mike W.
Verified User in Consumer Electronics
DO NOT SUBSCRIBE to GRIN! They will not answer emails and have continued avoiding us after removing the search features. Without the ability to look for new influencers and creators, we are better off just looking on Instagram and TikTok on our own and...
Jessica S.
Verified User in Retail
- We had a 3 person team working full time to make this work plus we spent north of 3k a month on Upfluence fees. We sent out at a minimum 100 influencer outreaches to 4 different brands that we represented during this trial. We used attribution links...
Alternatives
Discussions
What is grin influencer marketing?
3 comments
AC
Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and...Read more
What is grin app?
3 comments
MM
Grin did not provide us with the services we asked for and refused to let us out of a contract we signed after they purposefully hid the truth from us with...Read more
I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?
2 comments
OS
Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! Read more
Can I contact influencers directly within the platform?
1 comment
Official Response from Upfluence
Upfluence software is an all-in-one influencer software that allows you to identify influencers, contact them at scale, and manage your campaign all in one...Read more
How can I manage my campaign on Upfluence Software?
1 comment
Official Response from Upfluence
With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and...Read more
How can I analyze my campaign’s performance?
1 comment
Official Response from Upfluence
Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign....Read more
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