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Compare Google Tag Manager and Signal 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (37.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSignal
Star Rating
(16)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SignalSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Signal excels in "Custom Event Tracking," achieving a high score of 9.0, which reviewers mention allows for precise tracking of user interactions, making it a preferred choice for businesses focused on detailed analytics.
- Reviewers mention that Google Tag Manager shines in "Ease of Use," with a score of 8.0, indicating that its user-friendly interface simplifies the process of managing tags, which is particularly beneficial for small businesses with limited technical resources.
- G2 users highlight Signal's strong performance in "Quality of Support," scoring 8.7, with many reviewers saying that the responsive customer service team provides valuable assistance, enhancing the overall user experience.
- Users on G2 report that Google Tag Manager's "Real-Time Reporting" feature, scoring 9.3, is a standout, allowing businesses to monitor user activity as it happens, which is crucial for timely decision-making.
- Reviewers mention that Signal's "Data Integration" capabilities are robust, particularly in "1st-Party Data Integration," which is essential for businesses looking to leverage their own data effectively, although specific scores in this area were not provided.
- Users say that Google Tag Manager's "API / Integrations" feature, scoring 8.8, is highly regarded for its ability to connect with various platforms seamlessly, making it a versatile tool for businesses that rely on multiple software solutions.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableSignal
No pricing availableFree Trial
Google Tag Manager
No trial information availableSignal
No trial information availableRatings
Meets Requirements
9.2
338
9.0
16
Ease of Use
8.0
339
8.4
16
Ease of Setup
7.9
199
8.0
10
Ease of Admin
8.3
191
8.8
10
Quality of Support
7.1
277
8.7
15
Has the product been a good partner in doing business?
8.1
166
9.3
9
Product Direction (% positive)
8.8
329
7.8
16
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Signal are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
Signal is categorized as Identity Resolution, Data Management Platform (DMP), and Other Health Care Operations
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Signal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Marketing and Advertising
75.0%
Retail
6.3%
International Trade and Development
6.3%
Education Management
6.3%
Automotive
6.3%
Other
0.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Signal has no discussions with answers
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