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- Google Marketing Platform-vs-Zeta Programmatic, Formerly Sizmek
Compare Google Marketing Platform and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust analytics capabilities that allow for detailed performance insights, while Zeta Programmatic, formerly Sizmek, trails with a score of 8.2.
- Reviewers mention that Google Marketing Platform's Campaign Optimization features are superior, scoring 8.1 compared to Zeta Programmatic's 7.3, indicating a more effective approach to enhancing campaign performance.
- G2 users note that Google Marketing Platform offers better Advanced Targeting Options with a score of 8.2, which allows for more precise audience segmentation, whereas Zeta Programmatic's score of 7.0 suggests limitations in this area.
- Users say that the Ease of Use is a significant advantage for Google Marketing Platform, scoring 7.9, while Zeta Programmatic's score of 7.1 indicates a steeper learning curve, making it less user-friendly for new users.
- Reviewers mention that Google Marketing Platform's Performance and Reliability is rated at 8.6, showcasing its stability and dependability, while Zeta Programmatic's score of 7.2 raises concerns about its reliability in high-demand scenarios.
- Users report that Google Marketing Platform shines in Budget Pacing with a score of 8.1, allowing for better financial management of campaigns, compared to Zeta Programmatic's score of 7.5, which may lead to less effective budget control.
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Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableZeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
Google Marketing Platform
No trial information availableZeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
8.5
247
7.6
232
Ease of Use
8.0
246
7.1
232
Ease of Setup
7.4
128
6.9
155
Ease of Admin
7.7
121
7.0
148
Quality of Support
6.9
226
7.8
228
Has the product been a good partner in doing business?
7.6
121
7.7
154
Product Direction (% positive)
8.0
243
6.8
232
Features by Category
Channel Functionality
8.5
165
8.0
181
Platform Interoperability
7.2
9
Not enough data
Campaign Management
8.3
179
|
Verified
7.4
176
|
Verified
8.1
174
|
Verified
7.3
150
|
Verified
8.3
155
|
Verified
7.8
128
|
Verified
7.7
149
|
Verified
7.2
134
|
Verified
7.9
153
|
Verified
7.3
132
|
Verified
7.7
140
|
Verified
7.6
107
|
Verified
7.6
128
|
Verified
7.2
99
|
Verified
8.4
72
7.9
127
|
Verified
8.1
68
7.5
108
|
Verified
7.7
148
|
Verified
7.9
122
|
Verified
7.9
140
|
Verified
8.0
151
|
Verified
7.0
38
7.1
76
|
Verified
7.6
93
|
Verified
7.6
81
|
Verified
Targeting
8.5
159
|
Verified
7.9
110
|
Verified
8.4
149
|
Verified
8.1
109
|
Verified
8.2
149
|
Verified
7.8
112
|
Verified
8.1
68
7.7
94
|
Verified
Platform
8.0
53
7.1
120
|
Verified
8.1
163
|
Verified
7.7
165
|
Verified
8.3
158
|
Verified
7.5
158
|
Verified
8.4
168
|
Verified
7.5
171
|
Verified
8.4
143
|
Verified
7.7
113
|
Verified
7.6
151
|
Verified
7.3
138
|
Verified
7.9
151
|
Verified
7.3
137
|
Verified
8.1
116
|
Verified
7.4
103
|
Verified
7.7
135
|
Verified
6.8
133
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.3
128
Campaign Management
8.3
179
|
Verified
7.4
176
|
Verified
8.1
174
|
Verified
7.3
150
|
Verified
8.3
155
|
Verified
7.8
128
|
Verified
7.7
149
|
Verified
7.2
134
|
Verified
7.9
153
|
Verified
7.3
132
|
Verified
7.7
140
|
Verified
7.6
107
|
Verified
7.6
128
|
Verified
7.2
99
|
Verified
8.4
72
7.9
127
|
Verified
8.1
68
7.5
108
|
Verified
7.7
148
|
Verified
7.9
122
|
Verified
7.9
140
|
Verified
8.0
151
|
Verified
7.0
38
7.1
76
|
Verified
7.6
93
|
Verified
7.6
81
|
Verified
Targeting
8.5
159
|
Verified
7.9
110
|
Verified
8.4
149
|
Verified
8.1
109
|
Verified
8.2
149
|
Verified
7.8
112
|
Verified
8.1
68
7.7
94
|
Verified
Mobile
7.7
112
7.4
105
7.0
38
7.1
76
|
Verified
7.6
93
|
Verified
7.6
81
|
Verified
Platform
8.0
53
7.1
120
|
Verified
8.1
163
|
Verified
7.7
165
|
Verified
8.3
158
|
Verified
7.5
158
|
Verified
8.4
168
|
Verified
7.5
171
|
Verified
8.4
143
|
Verified
7.7
113
|
Verified
7.6
151
|
Verified
7.3
138
|
Verified
7.9
151
|
Verified
7.3
137
|
Verified
8.1
116
|
Verified
7.4
103
|
Verified
7.7
135
|
Verified
6.8
133
|
Verified
Platform Interoperability
7.7
5
Not enough data
Video Functionality
7.9
98
7.7
125
Campaign Management
8.3
179
|
Verified
7.4
176
|
Verified
8.1
174
|
Verified
7.3
150
|
Verified
8.3
155
|
Verified
7.8
128
|
Verified
7.7
149
|
Verified
7.2
134
|
Verified
7.9
153
|
Verified
7.3
132
|
Verified
7.7
140
|
Verified
7.6
107
|
Verified
7.6
128
|
Verified
7.2
99
|
Verified
8.4
72
7.9
127
|
Verified
8.1
68
7.5
108
|
Verified
7.7
148
|
Verified
7.9
122
|
Verified
7.9
140
|
Verified
8.0
151
|
Verified
7.0
38
7.1
76
|
Verified
7.6
93
|
Verified
7.6
81
|
Verified
Targeting
8.5
159
|
Verified
7.9
110
|
Verified
8.4
149
|
Verified
8.1
109
|
Verified
8.2
149
|
Verified
7.8
112
|
Verified
8.1
68
7.7
94
|
Verified
Platform
8.0
53
7.1
120
|
Verified
8.1
163
|
Verified
7.7
165
|
Verified
8.3
158
|
Verified
7.5
158
|
Verified
8.4
168
|
Verified
7.5
171
|
Verified
8.4
143
|
Verified
7.7
113
|
Verified
7.6
151
|
Verified
7.3
138
|
Verified
7.9
151
|
Verified
7.3
137
|
Verified
8.1
116
|
Verified
7.4
103
|
Verified
7.7
135
|
Verified
6.8
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.3
179
|
Verified
7.4
176
|
Verified
8.1
174
|
Verified
7.3
150
|
Verified
8.3
155
|
Verified
7.8
128
|
Verified
7.7
149
|
Verified
7.2
134
|
Verified
7.9
153
|
Verified
7.3
132
|
Verified
7.7
140
|
Verified
7.6
107
|
Verified
7.6
128
|
Verified
7.2
99
|
Verified
8.4
72
7.9
127
|
Verified
8.1
68
7.5
108
|
Verified
7.7
148
|
Verified
7.9
122
|
Verified
7.9
140
|
Verified
8.0
151
|
Verified
7.0
38
7.1
76
|
Verified
7.6
93
|
Verified
7.6
81
|
Verified
Targeting
8.5
159
|
Verified
7.9
110
|
Verified
8.4
149
|
Verified
8.1
109
|
Verified
8.2
149
|
Verified
7.8
112
|
Verified
8.1
68
7.7
94
|
Verified
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
53
7.1
120
|
Verified
8.1
163
|
Verified
7.7
165
|
Verified
8.3
158
|
Verified
7.5
158
|
Verified
8.4
168
|
Verified
7.5
171
|
Verified
8.4
143
|
Verified
7.7
113
|
Verified
7.6
151
|
Verified
7.3
138
|
Verified
7.9
151
|
Verified
7.3
137
|
Verified
8.1
116
|
Verified
7.4
103
|
Verified
7.7
135
|
Verified
6.8
133
|
Verified
Categories
Categories
Shared Categories
Google Marketing Platform and Zeta Programmatic, Formerly Sizmek are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Zeta Programmatic, Formerly Sizmek is categorized as Data Management Platform (DMP) and Creative Management Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
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