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- TubeMogul
- Google Marketing Platform-vs-TubeMogul
Compare Google Marketing Platform and TubeMogul 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Mid-Market (65.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformTubeMogul
Star Rating
(32)3.5 out of 5
Market Segments
Mid-Market (65.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about TubeMogulSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Display Functionality with a score of 8.5, while TubeMogul falls short at 6.5, indicating that Google offers more robust tools for display advertising.
- Reviewers mention that Google Marketing Platform's Ad and Conversion Tracking feature is highly rated at 8.9, providing comprehensive insights, whereas TubeMogul's tracking capabilities are perceived as less effective, impacting overall campaign performance.
- G2 users highlight that Google Marketing Platform's Campaign Optimization is rated at 8.1, significantly outperforming TubeMogul's score of 6.7, suggesting that users find Google’s tools more effective for optimizing their campaigns.
- Users on G2 report that Google Marketing Platform offers superior Machine Learning Optimization with a score of 8.2, while TubeMogul's score of 6.7 indicates a lack of advanced machine learning features that could enhance campaign performance.
- Reviewers say that Google Marketing Platform's Budget Pacing feature is rated at 8.1, which helps users manage their budgets effectively, compared to TubeMogul's lower score of 7.1, suggesting less effective budget management tools.
- Users report that Google Marketing Platform provides better Targeting options with a score of 8.5, while TubeMogul's score of 7.7 indicates that users may find it less capable in reaching their desired audience effectively.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableTubeMogul
No pricing availableFree Trial
Google Marketing Platform
No trial information availableTubeMogul
No trial information availableRatings
Meets Requirements
8.5
247
7.4
29
Ease of Use
8.0
246
7.3
29
Ease of Setup
7.4
128
7.6
17
Ease of Admin
7.7
121
6.8
14
Quality of Support
6.9
226
7.1
29
Has the product been a good partner in doing business?
7.6
121
7.3
17
Product Direction (% positive)
8.0
243
8.1
30
Features by Category
Channel Functionality
8.5
165
6.5
8
Platform Interoperability
7.2
9
Not enough data
Campaign Management
8.3
179
|
Verified
7.7
23
|
Verified
8.1
174
|
Verified
6.7
24
|
Verified
8.3
155
|
Verified
8.0
25
|
Verified
7.7
149
|
Verified
7.4
14
|
Verified
7.9
153
|
Verified
6.8
14
|
Verified
7.7
140
|
Verified
7.2
19
7.6
128
|
Verified
6.6
20
|
Verified
8.4
72
7.9
20
8.1
68
7.1
23
|
Verified
7.7
148
|
Verified
6.9
20
|
Verified
7.9
140
|
Verified
7.1
14
|
Verified
7.0
38
Not enough data
7.6
93
|
Verified
Not enough data
Targeting
8.5
159
|
Verified
7.7
25
|
Verified
8.4
149
|
Verified
6.8
21
|
Verified
8.2
149
|
Verified
8.3
21
8.1
68
7.5
17
Platform
8.0
53
7.9
12
8.1
163
|
Verified
7.3
20
|
Verified
8.3
158
|
Verified
7.5
19
|
Verified
8.4
168
|
Verified
7.6
22
|
Verified
8.4
143
|
Verified
7.6
18
|
Verified
7.6
151
|
Verified
7.0
16
|
Verified
7.9
151
|
Verified
7.1
19
|
Verified
8.1
116
|
Verified
7.4
11
|
Verified
7.7
135
|
Verified
6.6
15
|
Verified
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
6.9
6
Campaign Management
8.3
179
|
Verified
7.7
23
|
Verified
8.1
174
|
Verified
6.7
24
|
Verified
8.3
155
|
Verified
8.0
25
|
Verified
7.7
149
|
Verified
7.4
14
|
Verified
7.9
153
|
Verified
6.8
14
|
Verified
7.7
140
|
Verified
7.2
19
7.6
128
|
Verified
6.6
20
|
Verified
8.4
72
7.9
20
8.1
68
7.1
23
|
Verified
7.7
148
|
Verified
6.9
20
|
Verified
7.9
140
|
Verified
7.1
14
|
Verified
7.0
38
Not enough data
7.6
93
|
Verified
Not enough data
Targeting
8.5
159
|
Verified
7.7
25
|
Verified
8.4
149
|
Verified
6.8
21
|
Verified
8.2
149
|
Verified
8.3
21
8.1
68
7.5
17
Mobile
7.7
112
7.3
5
7.0
38
Not enough data
7.6
93
|
Verified
Not enough data
Platform
8.0
53
7.9
12
8.1
163
|
Verified
7.3
20
|
Verified
8.3
158
|
Verified
7.5
19
|
Verified
8.4
168
|
Verified
7.6
22
|
Verified
8.4
143
|
Verified
7.6
18
|
Verified
7.6
151
|
Verified
7.0
16
|
Verified
7.9
151
|
Verified
7.1
19
|
Verified
8.1
116
|
Verified
7.4
11
|
Verified
7.7
135
|
Verified
6.6
15
|
Verified
Platform Interoperability
7.7
5
Not enough data
Video Functionality
7.9
98
Feature Not Available
Campaign Management
8.3
179
|
Verified
7.7
23
|
Verified
8.1
174
|
Verified
6.7
24
|
Verified
8.3
155
|
Verified
8.0
25
|
Verified
7.7
149
|
Verified
7.4
14
|
Verified
7.9
153
|
Verified
6.8
14
|
Verified
7.7
140
|
Verified
7.2
19
7.6
128
|
Verified
6.6
20
|
Verified
8.4
72
7.9
20
8.1
68
7.1
23
|
Verified
7.7
148
|
Verified
6.9
20
|
Verified
7.9
140
|
Verified
7.1
14
|
Verified
7.0
38
Not enough data
7.6
93
|
Verified
Not enough data
Targeting
8.5
159
|
Verified
7.7
25
|
Verified
8.4
149
|
Verified
6.8
21
|
Verified
8.2
149
|
Verified
8.3
21
8.1
68
7.5
17
Platform
8.0
53
7.9
12
8.1
163
|
Verified
7.3
20
|
Verified
8.3
158
|
Verified
7.5
19
|
Verified
8.4
168
|
Verified
7.6
22
|
Verified
8.4
143
|
Verified
7.6
18
|
Verified
7.6
151
|
Verified
7.0
16
|
Verified
7.9
151
|
Verified
7.1
19
|
Verified
8.1
116
|
Verified
7.4
11
|
Verified
7.7
135
|
Verified
6.6
15
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Not enough data
Not enough data
Campaign Management
8.3(won by 0.6)
179
|
Verified
7.7
23
|
Verified
8.1(won by 1.4)
174
|
Verified
6.7
24
|
Verified
8.3(won by 0.3)
155
|
Verified
8.0
25
|
Verified
7.7(won by 0.3)
149
|
Verified
7.4
14
|
Verified
7.9(won by 1.1)
153
|
Verified
6.8
14
|
Verified
7.7(won by 0.5)
140
|
Verified
7.2
19
7.6(won by 1.0)
128
|
Verified
6.6
20
|
Verified
8.4(won by 0.5)
72
7.9
20
8.1(won by 1.0)
68
7.1
23
|
Verified
7.7(won by 0.8)
148
|
Verified
6.9
20
|
Verified
7.9(won by 0.8)
140
|
Verified
7.1
14
|
Verified
7.0(won by default)
38
Not enough data
7.6(won by default)
93
|
Verified
Not enough data
Targeting
8.5(won by 0.8)
159
|
Verified
7.7
25
|
Verified
8.4(won by 1.6)
149
|
Verified
6.8
21
|
Verified
8.2
149
|
Verified
8.3(won by 0.1)
21
8.1(won by 0.6)
68
7.5
17
Platform
8.0(won by 0.1)
53
7.9
12
8.1(won by 0.8)
163
|
Verified
7.3
20
|
Verified
8.3(won by 0.8)
158
|
Verified
7.5
19
|
Verified
8.4(won by 0.8)
168
|
Verified
7.6
22
|
Verified
8.4(won by 0.8)
143
|
Verified
7.6
18
|
Verified
7.6(won by 0.6)
151
|
Verified
7.0
16
|
Verified
7.9(won by 0.8)
151
|
Verified
7.1
19
|
Verified
8.1(won by 0.7)
116
|
Verified
7.4
11
|
Verified
7.7(won by 1.1)
135
|
Verified
6.6
15
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.3
179
|
Verified
7.7
23
|
Verified
8.1
174
|
Verified
6.7
24
|
Verified
8.3
155
|
Verified
8.0
25
|
Verified
7.7
149
|
Verified
7.4
14
|
Verified
7.9
153
|
Verified
6.8
14
|
Verified
7.7
140
|
Verified
7.2
19
7.6
128
|
Verified
6.6
20
|
Verified
8.4
72
7.9
20
8.1
68
7.1
23
|
Verified
7.7
148
|
Verified
6.9
20
|
Verified
7.9
140
|
Verified
7.1
14
|
Verified
7.0
38
Not enough data
7.6
93
|
Verified
Not enough data
Targeting
8.5
159
|
Verified
7.7
25
|
Verified
8.4
149
|
Verified
6.8
21
|
Verified
8.2
149
|
Verified
8.3
21
8.1
68
7.5
17
Demand Side Platforms
8.2
44
|
Verified
6.7
7
|
Verified
7.5
49
|
Verified
6.4
7
|
Verified
7.6
49
|
Verified
7.5
6
|
Verified
Platform
8.0
53
7.9
12
8.1
163
|
Verified
7.3
20
|
Verified
8.3
158
|
Verified
7.5
19
|
Verified
8.4
168
|
Verified
7.6
22
|
Verified
8.4
143
|
Verified
7.6
18
|
Verified
7.6
151
|
Verified
7.0
16
|
Verified
7.9
151
|
Verified
7.1
19
|
Verified
8.1
116
|
Verified
7.4
11
|
Verified
7.7
135
|
Verified
6.6
15
|
Verified
Categories
Categories
Shared Categories
Google Marketing Platform and TubeMogul are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
TubeMogul is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TubeMogul
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Marketing and Advertising
71.9%
Internet
15.6%
Publishing
3.1%
Financial Services
3.1%
Broadcast Media
3.1%
Other
3.1%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
TubeMogul
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love how user-friendly it is, it was really easy for me to get then hang of it and utilize in my everyday work life.
Most Helpful Critical Review
Stella K.
Verified User in Internet
UI is slow to generate when switching from tab to tab. Not intuitive when uploading video / assets. UI does not allow trafficker to set at daily impression value. Instead we have to set it at dollar value which doesn't make sense because eCPM changes...
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Marketing and Advertising
I love how user-friendly it is, it was really easy for me to get then hang of it and utilize in my everyday work life.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Stella K.
Verified User in Internet
UI is slow to generate when switching from tab to tab. Not intuitive when uploading video / assets. UI does not allow trafficker to set at daily impression value. Instead we have to set it at dollar value which doesn't make sense because eCPM changes...
Alternatives
Discussions
prototyping ad tool
1 comment
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Google Marketing Platform has no more discussions with answers
TubeMogul has no discussions with answers
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