Compare Google Marketing Platform and StackAdapt 
At a Glance
Market Segments
Mid-Market (47.6% of reviews)
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformStackAdapt
Star Rating
(753)4.8 out of 5
Market Segments
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, while StackAdapt's performance in this area is not rated, indicating a potential gap in tracking capabilities for users who prioritize this feature.
- Reviewers mention that StackAdapt shines in Quality of Support, achieving an impressive score of 9.9, compared to Google Marketing Platform's lower score of 6.9, suggesting that users may find more responsive and helpful support with StackAdapt.
- G2 users highlight StackAdapt's superior Campaign Optimization capabilities, scoring 9.0, while Google Marketing Platform's score of 8.1 indicates that users may experience less effective optimization strategies with the latter.
- Users on G2 report that StackAdapt offers better Brand Safety features, scoring 9.1 compared to Google Marketing Platform's 7.7, which may be crucial for brands concerned about their advertising environments.
- Reviewers say that StackAdapt's Mobile Rich Media Capabilities score of 9.0 significantly outperforms Google Marketing Platform's score of 7.6, suggesting that users looking for robust mobile advertising options may prefer StackAdapt.
- Users report that Google Marketing Platform's Ease of Use score of 7.9 is lower than StackAdapt's 9.1, indicating that those who prioritize user-friendly interfaces may find StackAdapt more accessible for their needs.
Featured Products
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Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableStackAdapt
No pricing availableFree Trial
Google Marketing Platform
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.6
251
9.4
652
Ease of Use
8.0
250
9.1
640
Ease of Setup
7.5
132
9.2
511
Ease of Admin
7.7
122
9.2
491
Quality of Support
6.9
230
9.9
645
Has the product been a good partner in doing business?
7.6
122
9.8
502
Product Direction (% positive)
8.1
247
9.7
623
Features by Category
Channel Functionality
8.5
165
9.3
331
Platform Interoperability
7.2
9
8.8
205
Campaign Management
8.3
179
|
Verified
9.0
408
|
Verified
8.1
174
|
Verified
9.0
409
|
Verified
8.3
155
|
Verified
9.2
398
|
Verified
7.7
149
|
Verified
8.5
333
|
Verified
7.9
153
|
Verified
8.6
330
|
Verified
7.7
140
|
Verified
9.0
375
|
Verified
7.6
128
|
Verified
9.0
351
|
Verified
8.4
72
9.2
370
|
Verified
8.1
68
9.3
403
|
Verified
7.7
148
|
Verified
8.9
384
|
Verified
7.9
140
|
Verified
9.0
326
|
Verified
7.0
38
8.9
297
|
Verified
7.6
93
|
Verified
9.0
286
|
Verified
Targeting
8.5
159
|
Verified
9.4
412
|
Verified
8.4
149
|
Verified
9.3
397
|
Verified
8.2
149
|
Verified
9.3
398
|
Verified
8.1
68
9.3
390
|
Verified
Platform
8.0
53
8.7
323
|
Verified
8.1
163
|
Verified
8.7
381
|
Verified
8.3
158
|
Verified
9.2
379
8.4
168
|
Verified
9.4
399
|
Verified
8.4
143
|
Verified
9.2
334
|
Verified
7.6
151
|
Verified
8.9
341
|
Verified
7.9
151
|
Verified
9.0
332
|
Verified
8.1
116
|
Verified
9.0
290
|
Verified
7.7
135
|
Verified
8.7
334
|
Verified
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Campaign Management
8.3
179
|
Verified
9.0
408
|
Verified
8.1
174
|
Verified
9.0
409
|
Verified
8.3
155
|
Verified
9.2
398
|
Verified
7.7
149
|
Verified
8.5
333
|
Verified
7.9
153
|
Verified
8.6
330
|
Verified
7.7
140
|
Verified
9.0
375
|
Verified
7.6
128
|
Verified
9.0
351
|
Verified
8.4
72
9.2
370
|
Verified
8.1
68
9.3
403
|
Verified
7.7
148
|
Verified
8.9
384
|
Verified
7.9
140
|
Verified
9.0
326
|
Verified
7.0
38
8.9
297
|
Verified
7.6
93
|
Verified
9.0
286
|
Verified
Targeting
8.5
159
|
Verified
9.4
412
|
Verified
8.4
149
|
Verified
9.3
397
|
Verified
8.2
149
|
Verified
9.3
398
|
Verified
8.1
68
9.3
390
|
Verified
Mobile
7.7
112
Not enough data
7.0
38
8.9
297
|
Verified
7.6
93
|
Verified
9.0
286
|
Verified
Platform
8.0
53
8.7
323
|
Verified
8.1
163
|
Verified
8.7
381
|
Verified
8.3
158
|
Verified
9.2
379
8.4
168
|
Verified
9.4
399
|
Verified
8.4
143
|
Verified
9.2
334
|
Verified
7.6
151
|
Verified
8.9
341
|
Verified
7.9
151
|
Verified
9.0
332
|
Verified
8.1
116
|
Verified
9.0
290
|
Verified
7.7
135
|
Verified
8.7
334
|
Verified
Platform Interoperability
7.7
5
8.7
161
Video Functionality
7.9
98
9.2
332
Campaign Management
8.3
179
|
Verified
9.0
408
|
Verified
8.1
174
|
Verified
9.0
409
|
Verified
8.3
155
|
Verified
9.2
398
|
Verified
7.7
149
|
Verified
8.5
333
|
Verified
7.9
153
|
Verified
8.6
330
|
Verified
7.7
140
|
Verified
9.0
375
|
Verified
7.6
128
|
Verified
9.0
351
|
Verified
8.4
72
9.2
370
|
Verified
8.1
68
9.3
403
|
Verified
7.7
148
|
Verified
8.9
384
|
Verified
7.9
140
|
Verified
9.0
326
|
Verified
7.0
38
8.9
297
|
Verified
7.6
93
|
Verified
9.0
286
|
Verified
Targeting
8.5
159
|
Verified
9.4
412
|
Verified
8.4
149
|
Verified
9.3
397
|
Verified
8.2
149
|
Verified
9.3
398
|
Verified
8.1
68
9.3
390
|
Verified
Platform
8.0
53
8.7
323
|
Verified
8.1
163
|
Verified
8.7
381
|
Verified
8.3
158
|
Verified
9.2
379
8.4
168
|
Verified
9.4
399
|
Verified
8.4
143
|
Verified
9.2
334
|
Verified
7.6
151
|
Verified
8.9
341
|
Verified
7.9
151
|
Verified
9.0
332
|
Verified
8.1
116
|
Verified
9.0
290
|
Verified
7.7
135
|
Verified
8.7
334
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
9.4
181
Campaign Management
8.3
179
|
Verified
9.0
408
|
Verified
8.1
174
|
Verified
9.0
409
|
Verified
8.3
155
|
Verified
9.2
398
|
Verified
7.7
149
|
Verified
8.5
333
|
Verified
7.9
153
|
Verified
8.6
330
|
Verified
7.7
140
|
Verified
9.0
375
|
Verified
7.6
128
|
Verified
9.0
351
|
Verified
8.4
72
9.2
370
|
Verified
8.1
68
9.3
403
|
Verified
7.7
148
|
Verified
8.9
384
|
Verified
7.9
140
|
Verified
9.0
326
|
Verified
7.0
38
8.9
297
|
Verified
7.6
93
|
Verified
9.0
286
|
Verified
Targeting
8.5
159
|
Verified
9.4
412
|
Verified
8.4
149
|
Verified
9.3
397
|
Verified
8.2
149
|
Verified
9.3
398
|
Verified
8.1
68
9.3
390
|
Verified
Demand Side Platforms
8.2
44
|
Verified
9.0
318
|
Verified
7.5
49
|
Verified
9.0
308
|
Verified
7.6
49
|
Verified
9.2
317
|
Verified
Platform
8.0
53
8.7
323
|
Verified
8.1
163
|
Verified
8.7
381
|
Verified
8.3
158
|
Verified
9.2
379
8.4
168
|
Verified
9.4
399
|
Verified
8.4
143
|
Verified
9.2
334
|
Verified
7.6
151
|
Verified
8.9
341
|
Verified
7.9
151
|
Verified
9.0
332
|
Verified
8.1
116
|
Verified
9.0
290
|
Verified
7.7
135
|
Verified
8.7
334
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and StackAdapt are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Mobile Advertising and Paid Search Advertising
StackAdapt is categorized as Native Advertising, Connected TV (CTV) Advertising Platforms, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.4%
Retail
2.9%
Telecommunications
1.8%
Other
29.0%
Marketing and Advertising
59.7%
Financial Services
2.6%
Online Media
2.3%
Health, Wellness and Fitness
2.3%
Computer Software
2.3%
Other
30.9%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
StackAdapt
Most Helpful Favorable Review
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences.
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences.
Discussions
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
How is StackAdapt different from other DSPs?
1 comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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