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- Google Marketing Platform-vs-StackAdapt
Compare Google Marketing Platform and StackAdapt 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformStackAdapt
Star Rating
(752)4.8 out of 5
Market Segments
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform has a solid Ad and Conversion Tracking feature rated at 8.9, but StackAdapt excels with a higher rating of 9.2, indicating more robust tracking capabilities that users find essential for measuring campaign success.
- Reviewers mention that StackAdapt's Quality of Support is outstanding, with a score of 9.9, while Google Marketing Platform falls short at 6.9, suggesting that users value the responsive and helpful support from StackAdapt significantly more.
- G2 users highlight that StackAdapt's Campaign Optimization features are rated at 9.0, showcasing its advanced capabilities, whereas Google Marketing Platform's score of 8.1 indicates it may not offer the same level of optimization tools that users desire.
- Users on G2 report that StackAdapt's Brand Safety features are rated at 9.1, which is crucial for advertisers concerned about their brand's reputation, while Google Marketing Platform's score of 7.7 suggests it may not provide the same level of assurance.
- Reviewers say that StackAdapt shines in Mobile Rich Media Capabilities with a score of 9.0, making it a preferred choice for mobile advertising, compared to Google Marketing Platform's lower score of 7.6, indicating less effective mobile ad features.
- Users report that StackAdapt's Customization options are rated at 8.9, allowing for more tailored advertising solutions, while Google Marketing Platform's score of 7.6 suggests limitations in this area, which could impact user experience and campaign effectiveness.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableStackAdapt
No pricing availableFree Trial
Google Marketing Platform
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.5
247
9.4
650
Ease of Use
8.0
246
9.1
638
Ease of Setup
7.4
128
9.2
509
Ease of Admin
7.7
121
9.2
490
Quality of Support
6.9
226
9.9
643
Has the product been a good partner in doing business?
7.6
121
9.8
501
Product Direction (% positive)
8.0
243
9.7
621
Features by Category
Channel Functionality
8.5
165
9.3
329
Platform Interoperability
7.2
9
8.8
204
Campaign Management
8.3
179
|
Verified
9.0
406
|
Verified
8.1
174
|
Verified
9.0
407
|
Verified
8.3
155
|
Verified
9.2
396
|
Verified
7.7
149
|
Verified
8.5
331
|
Verified
7.9
153
|
Verified
8.6
328
|
Verified
7.7
140
|
Verified
9.0
373
|
Verified
7.6
128
|
Verified
9.0
349
|
Verified
8.4
72
9.2
368
|
Verified
8.1
68
9.3
401
|
Verified
7.7
148
|
Verified
8.9
382
|
Verified
7.9
140
|
Verified
9.0
324
|
Verified
7.0
38
8.9
296
|
Verified
7.6
93
|
Verified
9.0
285
|
Verified
Targeting
8.5
159
|
Verified
9.4
411
|
Verified
8.4
149
|
Verified
9.3
395
|
Verified
8.2
149
|
Verified
9.3
396
|
Verified
8.1
68
9.3
389
|
Verified
Platform
8.0
53
8.7
322
|
Verified
8.1
163
|
Verified
8.7
379
|
Verified
8.3
158
|
Verified
9.2
377
8.4
168
|
Verified
9.4
397
|
Verified
8.4
143
|
Verified
9.2
333
|
Verified
7.6
151
|
Verified
8.9
340
|
Verified
7.9
151
|
Verified
8.9
331
|
Verified
8.1
116
|
Verified
9.0
289
|
Verified
7.7
135
|
Verified
8.7
333
|
Verified
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Campaign Management
8.3
179
|
Verified
9.0
406
|
Verified
8.1
174
|
Verified
9.0
407
|
Verified
8.3
155
|
Verified
9.2
396
|
Verified
7.7
149
|
Verified
8.5
331
|
Verified
7.9
153
|
Verified
8.6
328
|
Verified
7.7
140
|
Verified
9.0
373
|
Verified
7.6
128
|
Verified
9.0
349
|
Verified
8.4
72
9.2
368
|
Verified
8.1
68
9.3
401
|
Verified
7.7
148
|
Verified
8.9
382
|
Verified
7.9
140
|
Verified
9.0
324
|
Verified
7.0
38
8.9
296
|
Verified
7.6
93
|
Verified
9.0
285
|
Verified
Targeting
8.5
159
|
Verified
9.4
411
|
Verified
8.4
149
|
Verified
9.3
395
|
Verified
8.2
149
|
Verified
9.3
396
|
Verified
8.1
68
9.3
389
|
Verified
Mobile
7.7
112
Not enough data
7.0
38
8.9
296
|
Verified
7.6
93
|
Verified
9.0
285
|
Verified
Platform
8.0
53
8.7
322
|
Verified
8.1
163
|
Verified
8.7
379
|
Verified
8.3
158
|
Verified
9.2
377
8.4
168
|
Verified
9.4
397
|
Verified
8.4
143
|
Verified
9.2
333
|
Verified
7.6
151
|
Verified
8.9
340
|
Verified
7.9
151
|
Verified
8.9
331
|
Verified
8.1
116
|
Verified
9.0
289
|
Verified
7.7
135
|
Verified
8.7
333
|
Verified
Platform Interoperability
7.7
5
8.7
160
Video Functionality
7.9
98
9.2
330
Campaign Management
8.3
179
|
Verified
9.0
406
|
Verified
8.1
174
|
Verified
9.0
407
|
Verified
8.3
155
|
Verified
9.2
396
|
Verified
7.7
149
|
Verified
8.5
331
|
Verified
7.9
153
|
Verified
8.6
328
|
Verified
7.7
140
|
Verified
9.0
373
|
Verified
7.6
128
|
Verified
9.0
349
|
Verified
8.4
72
9.2
368
|
Verified
8.1
68
9.3
401
|
Verified
7.7
148
|
Verified
8.9
382
|
Verified
7.9
140
|
Verified
9.0
324
|
Verified
7.0
38
8.9
296
|
Verified
7.6
93
|
Verified
9.0
285
|
Verified
Targeting
8.5
159
|
Verified
9.4
411
|
Verified
8.4
149
|
Verified
9.3
395
|
Verified
8.2
149
|
Verified
9.3
396
|
Verified
8.1
68
9.3
389
|
Verified
Platform
8.0
53
8.7
322
|
Verified
8.1
163
|
Verified
8.7
379
|
Verified
8.3
158
|
Verified
9.2
377
8.4
168
|
Verified
9.4
397
|
Verified
8.4
143
|
Verified
9.2
333
|
Verified
7.6
151
|
Verified
8.9
340
|
Verified
7.9
151
|
Verified
8.9
331
|
Verified
8.1
116
|
Verified
9.0
289
|
Verified
7.7
135
|
Verified
8.7
333
|
Verified
Demand Side Platforms
Not enough data
9.4
178
Campaign Management
8.3
179
|
Verified
9.0
406
|
Verified
8.1
174
|
Verified
9.0
407
|
Verified
8.3
155
|
Verified
9.2
396
|
Verified
7.7
149
|
Verified
8.5
331
|
Verified
7.9
153
|
Verified
8.6
328
|
Verified
7.7
140
|
Verified
9.0
373
|
Verified
7.6
128
|
Verified
9.0
349
|
Verified
8.4
72
9.2
368
|
Verified
8.1
68
9.3
401
|
Verified
7.7
148
|
Verified
8.9
382
|
Verified
7.9
140
|
Verified
9.0
324
|
Verified
7.0
38
8.9
296
|
Verified
7.6
93
|
Verified
9.0
285
|
Verified
Targeting
8.5
159
|
Verified
9.4
411
|
Verified
8.4
149
|
Verified
9.3
395
|
Verified
8.2
149
|
Verified
9.3
396
|
Verified
8.1
68
9.3
389
|
Verified
Demand Side Platforms
8.2
44
|
Verified
9.0
315
|
Verified
7.5
49
|
Verified
8.9
305
|
Verified
7.6
49
|
Verified
9.2
314
|
Verified
Platform
8.0
53
8.7
322
|
Verified
8.1
163
|
Verified
8.7
379
|
Verified
8.3
158
|
Verified
9.2
377
8.4
168
|
Verified
9.4
397
|
Verified
8.4
143
|
Verified
9.2
333
|
Verified
7.6
151
|
Verified
8.9
340
|
Verified
7.9
151
|
Verified
8.9
331
|
Verified
8.1
116
|
Verified
9.0
289
|
Verified
7.7
135
|
Verified
8.7
333
|
Verified
Categories
Categories
Shared Categories
Google Marketing Platform and StackAdapt are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Mobile Advertising and Paid Search Advertising
StackAdapt is categorized as Native Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Marketing and Advertising
59.7%
Financial Services
2.6%
Online Media
2.3%
Health, Wellness and Fitness
2.3%
Computer Software
2.3%
Other
30.9%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
StackAdapt
Most Helpful Favorable Review
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Most Helpful Critical Review
Verified User in Marketing and Advertising
They don’t have an option for self serve
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
They don’t have an option for self serve
Alternatives
Discussions
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
How is StackAdapt different from other DSPs?
1 comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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