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Compare Google Marketing Platform and SmartyAds DSP 
Featured Products
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSmartyAds DSP
Star Rating
(21)4.6 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPGoogle Marketing Platform vs SmartyAds DSP
When assessing the two solutions, reviewers found SmartyAds DSP easier to use and set up. Reviewers also felt that SmartyAds DSP was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that SmartyAds DSP meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that SmartyAds DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SmartyAds DSP over Google Marketing Platform.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSmartyAds DSP
No pricing availableFree Trial
Google Marketing Platform
No trial information availableSmartyAds DSP
No trial information availableRatings
Meets Requirements
8.5
248
9.0
16
Ease of Use
7.9
247
9.1
16
Ease of Setup
7.3
128
8.3
6
Ease of Admin
7.7
119
7.7
5
Quality of Support
6.9
226
8.5
16
Has the product been a good partner in doing business?
7.6
120
8.7
5
Product Direction (% positive)
8.0
245
9.2
15
Features by Category
Channel Functionality
8.5
167
7.8
6
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
177
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Platform
8.0
55
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
145
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
8.3
5
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
177
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Mobile
7.7
112
8.3
5
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Platform
8.0
55
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
145
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
177
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Platform
8.0
55
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
145
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.3
12
|
Verified
8.1
177
|
Verified
9.0
12
|
Verified
8.3
156
|
Verified
8.9
12
|
Verified
7.7
150
|
Verified
7.0
10
|
Verified
7.9
154
|
Verified
7.4
9
|
Verified
7.8
142
|
Verified
9.2
11
|
Verified
7.6
129
|
Verified
8.8
10
|
Verified
8.4
73
9.3
12
|
Verified
8.1
69
9.3
12
|
Verified
7.7
149
|
Verified
9.1
11
|
Verified
7.9
141
|
Verified
9.2
11
|
Verified
7.0
39
9.2
11
|
Verified
7.6
94
|
Verified
9.0
10
|
Verified
Targeting
8.5
160
|
Verified
8.6
12
|
Verified
8.4
150
|
Verified
9.1
11
|
Verified
8.2
150
|
Verified
9.3
12
|
Verified
8.1
69
8.8
7
Demand Side Platforms
8.2
44
|
Verified
7.6
9
|
Verified
7.5
49
|
Verified
7.2
10
|
Verified
7.6
49
|
Verified
8.6
12
|
Verified
Platform
8.0
55
Feature Not Available
8.1
164
|
Verified
8.8
11
|
Verified
8.3
159
|
Verified
Feature Not Available
8.4
169
|
Verified
8.9
11
|
Verified
8.4
145
|
Verified
8.8
8
7.6
152
|
Verified
7.8
10
|
Verified
7.9
152
|
Verified
8.5
10
|
Verified
8.1
117
|
Verified
8.7
10
|
Verified
7.7
136
|
Verified
8.8
10
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and SmartyAds DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
SmartyAds DSP has no unique categories
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
52.6%
Information Technology and Services
10.5%
Program Development
5.3%
Internet
5.3%
Health, Wellness and Fitness
5.3%
Other
21.1%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
What is SmartyAds DSP used for?
1 Comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
SmartyAds DSP has no more discussions with answers
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