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Compare Google Marketing Platform and Prisma 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Enterprise (50.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(298)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformPrisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Prisma excels in user experience, with many praising its intuitive and easy-to-use interface that simplifies campaign management and billing. Users appreciate how it keeps all campaign information organized in one place, making it a go-to tool for handling various media campaigns.
- According to verified reviews, Google Marketing Platform is recognized for its comprehensive integration with other Google tools like Analytics and Ads. Users highlight its ability to create campaigns, set up tracking, and analyze performance all from a single platform, which enhances efficiency.
- Users say that Prisma's strong focus on billing and finance management is a significant advantage, allowing teams to easily manage budgets and timelines for digital, print, and TV/Radio campaigns. This feature is particularly beneficial for organizations that require detailed financial oversight.
- Reviewers mention that while Google Marketing Platform offers robust features for campaign tracking and audience insights, some users find it challenging to navigate due to its complexity. However, the platform's reporting dashboards are noted for being user-friendly, which helps mitigate this issue.
- G2 reviewers highlight that Prisma has a higher volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that Prisma may be more responsive to user needs and evolving market demands compared to Google Marketing Platform, which has seen less recent activity.
- Users report that Google Marketing Platform provides solid performance and reliability, with features that support campaign optimization and targeting. However, some users feel that its setup process could be more streamlined, as they encounter configuration challenges that can slow down initial implementation.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availablePrisma
No pricing availableFree Trial
Google Marketing Platform
No trial information availablePrisma
Free Trial is available
Ratings
Meets Requirements
8.5
249
8.3
395
Ease of Use
7.9
248
7.8
399
Ease of Setup
7.3
129
7.8
260
Ease of Admin
7.7
120
8.1
144
Quality of Support
6.9
227
8.0
371
Has the product been a good partner in doing business?
7.6
121
8.7
161
Product Direction (% positive)
8.1
246
8.0
386
Features by Category
Channel Functionality
8.5
167
Not enough data
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
290
8.1
177
|
Verified
7.3
273
8.3
156
|
Verified
7.5
269
7.7
150
|
Verified
6.8
271
7.9
154
|
Verified
7.0
268
7.8
142
|
Verified
7.3
244
7.6
129
|
Verified
7.3
235
8.4
73
6.8
209
8.1
69
7.4
271
7.7
149
|
Verified
6.9
238
7.9
141
|
Verified
6.9
232
7.0
39
6.8
210
7.6
94
|
Verified
7.1
213
Targeting
8.5
160
|
Verified
7.4
251
8.4
150
|
Verified
7.2
239
8.2
150
|
Verified
7.4
238
8.1
69
7.2
209
Platform
8.0
55
7.3
239
8.1
164
|
Verified
7.4
265
8.3
159
|
Verified
7.6
267
8.4
169
|
Verified
7.5
271
8.4
145
|
Verified
7.6
239
7.6
152
|
Verified
7.3
260
7.9
152
|
Verified
7.3
261
8.1
117
|
Verified
7.4
227
7.7
136
|
Verified
7.2
241
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
6.9
89
Mobile Functionality
7.7
119
7.8
155
Agentic AI - Mobile Advertising
Not enough data
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Campaign Management
8.3
181
|
Verified
7.8
290
8.1
177
|
Verified
7.3
273
8.3
156
|
Verified
7.5
269
7.7
150
|
Verified
6.8
271
7.9
154
|
Verified
7.0
268
7.8
142
|
Verified
7.3
244
7.6
129
|
Verified
7.3
235
8.4
73
6.8
209
8.1
69
7.4
271
7.7
149
|
Verified
6.9
238
7.9
141
|
Verified
6.9
232
7.0
39
6.8
210
7.6
94
|
Verified
7.1
213
Targeting
8.5
160
|
Verified
7.4
251
8.4
150
|
Verified
7.2
239
8.2
150
|
Verified
7.4
238
8.1
69
7.2
209
Mobile
7.7
112
7.3
128
7.0
39
6.8
210
7.6
94
|
Verified
7.1
213
Platform
8.0
55
7.3
239
8.1
164
|
Verified
7.4
265
8.3
159
|
Verified
7.6
267
8.4
169
|
Verified
7.5
271
8.4
145
|
Verified
7.6
239
7.6
152
|
Verified
7.3
260
7.9
152
|
Verified
7.3
261
8.1
117
|
Verified
7.4
227
7.7
136
|
Verified
7.2
241
Platform Interoperability
7.8
6
6.9
131
Video Functionality
7.9
99
7.5
170
Agentic AI - Video Advertising
Not enough data
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Campaign Management
8.3
181
|
Verified
7.8
290
8.1
177
|
Verified
7.3
273
8.3
156
|
Verified
7.5
269
7.7
150
|
Verified
6.8
271
7.9
154
|
Verified
7.0
268
7.8
142
|
Verified
7.3
244
7.6
129
|
Verified
7.3
235
8.4
73
6.8
209
8.1
69
7.4
271
7.7
149
|
Verified
6.9
238
7.9
141
|
Verified
6.9
232
7.0
39
6.8
210
7.6
94
|
Verified
7.1
213
Targeting
8.5
160
|
Verified
7.4
251
8.4
150
|
Verified
7.2
239
8.2
150
|
Verified
7.4
238
8.1
69
7.2
209
Platform
8.0
55
7.3
239
8.1
164
|
Verified
7.4
265
8.3
159
|
Verified
7.6
267
8.4
169
|
Verified
7.5
271
8.4
145
|
Verified
7.6
239
7.6
152
|
Verified
7.3
260
7.9
152
|
Verified
7.3
261
8.1
117
|
Verified
7.4
227
7.7
136
|
Verified
7.2
241
Platform Interoperability
Not enough data
7.0(won by default)
111
Agentic AI - Social Media Advertising
Not enough data
6.4(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.8(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.7(won by default)
87
Not enough data
6.7(won by default)
88
Social Functionality
Not enough data
8.0(won by default)
197
Campaign Management
8.3(won by 0.5)
181
|
Verified
7.8
290
8.1(won by 0.8)
177
|
Verified
7.3
273
8.3(won by 0.8)
156
|
Verified
7.5
269
7.7(won by 0.9)
150
|
Verified
6.8
271
7.9(won by 0.9)
154
|
Verified
7.0
268
7.8(won by 0.5)
142
|
Verified
7.3
244
7.6(won by 0.3)
129
|
Verified
7.3
235
8.4(won by 1.6)
73
6.8
209
8.1(won by 0.7)
69
7.4
271
7.7(won by 0.8)
149
|
Verified
6.9
238
7.9(won by 1.0)
141
|
Verified
6.9
232
7.0(won by 0.2)
39
6.8
210
7.6(won by 0.5)
94
|
Verified
7.1
213
Targeting
8.5(won by 1.1)
160
|
Verified
7.4
251
8.4(won by 1.2)
150
|
Verified
7.2
239
8.2(won by 0.8)
150
|
Verified
7.4
238
8.1(won by 0.9)
69
7.2
209
Platform
8.0(won by 0.7)
55
7.3
239
8.1(won by 0.7)
164
|
Verified
7.4
265
8.3(won by 0.7)
159
|
Verified
7.6
267
8.4(won by 0.9)
169
|
Verified
7.5
271
8.4(won by 0.8)
145
|
Verified
7.6
239
7.6(won by 0.3)
152
|
Verified
7.3
260
7.9(won by 0.6)
152
|
Verified
7.3
261
8.1(won by 0.7)
117
|
Verified
7.4
227
7.7(won by 0.5)
136
|
Verified
7.2
241
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
290
8.1
177
|
Verified
7.3
273
8.3
156
|
Verified
7.5
269
7.7
150
|
Verified
6.8
271
7.9
154
|
Verified
7.0
268
7.8
142
|
Verified
7.3
244
7.6
129
|
Verified
7.3
235
8.4
73
6.8
209
8.1
69
7.4
271
7.7
149
|
Verified
6.9
238
7.9
141
|
Verified
6.9
232
7.0
39
6.8
210
7.6
94
|
Verified
7.1
213
Targeting
8.5
160
|
Verified
7.4
251
8.4
150
|
Verified
7.2
239
8.2
150
|
Verified
7.4
238
8.1
69
7.2
209
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
7.3
239
8.1
164
|
Verified
7.4
265
8.3
159
|
Verified
7.6
267
8.4
169
|
Verified
7.5
271
8.4
145
|
Verified
7.6
239
7.6
152
|
Verified
7.3
260
7.9
152
|
Verified
7.3
261
8.1
117
|
Verified
7.4
227
7.7
136
|
Verified
7.2
241
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Prisma are categorized as Cross-Channel Advertising, Video Advertising, and Mobile Advertising
Unique Categories
Google Marketing Platform is categorized as Demand Side Platform (DSP), Display Advertising, and Paid Search Advertising
Prisma is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Marketing and Advertising
70.6%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Prisma has no discussions with answers
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