Compare Google Ads and Skai 
At a Glance
Market Segments
Small-Business (61.2% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,960)4.3 out of 5
Market Segments
Small-Business (61.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdsSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in Ad Creation and Editing with a score of 8.2, while Skai falls behind at 7.6. Reviewers mention that Google Ads offers a more intuitive interface for creating compelling ads.
- Reviewers mention that Skai shines in Quality of Support, scoring 8.3 compared to Google Ads' 7.4. Users on G2 appreciate Skai's responsive customer service and helpful resources.
- G2 users highlight that both platforms perform well in Paid Keyword Optimization, each scoring 8.5. However, users say that Google Ads provides more comprehensive tools for keyword research and management.
- Users report that Skai offers superior Portfolio Bid Optimization with a score of 8.2, while Google Ads scores 7.7. Reviewers mention that Skai's features allow for more effective management of multiple campaigns.
- Reviewers mention that Google Ads has a slight edge in Budget Execution & Monitoring with a score of 8.0, compared to Skai's 8.1. However, users on G2 appreciate Skai's detailed budget tracking capabilities.
- Users say that Google Ads leads in Extensions with a score of 8.1, while Skai lags at 6.5. Reviewers mention that Google Ads provides a wider variety of ad extensions, enhancing ad visibility and performance.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableSkai
No pricing availableFree Trial
Google Ads
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.7
1,664
8.0
259
Ease of Use
7.5
1,667
7.6
258
Ease of Setup
7.3
862
7.4
153
Ease of Admin
7.8
841
7.7
157
Quality of Support
7.4
1,554
8.3
253
Has the product been a good partner in doing business?
8.1
822
8.3
155
Product Direction (% positive)
7.7
1,643
8.0
250
Features by Category
Campaign Management & Optimization
8.5
1359
8.5
177
7.8
1294
8.2
176
8.2
1342
7.6
166
8.0
1124
7.7
148
7.3
974
7.1
122
7.7
1096
8.2
150
8.2
1316
7.5
147
7.0
849
6.9
124
8.1
1095
6.5
149
8.0
973
7.3
103
8.0
1314
8.1
161
Analytics & Administration
8.4
1350
8.6
177
7.9
1215
8.2
156
8.3
1329
8.0
167
Platform
7.9
856
7.6
127
7.9
1206
7.8
148
7.8
1208
7.7
154
8.4
1241
8.2
154
8.6
1321
8.0
166
8.5
1081
8.2
151
8.2
1056
7.8
147
8.4
940
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Campaign Management
Not enough data
7.8
92
Not enough data
8.0
90
Not enough data
8.0
82
Not enough data
8.3
84
Not enough data
7.9
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
62
Not enough data
8.2
77
Not enough data
7.6
71
Not enough data
Feature Not Available
Not enough data
8.0
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
82
Not enough data
8.0
74
Not enough data
8.3
83
Not enough data
7.9
60
Mobile
Not enough data
8.2
41
Not enough data
8.0
29
Not enough data
Feature Not Available
Platform
Not enough data
7.6
65
Not enough data
7.6
70
Not enough data
8.2
79
Not enough data
7.6
86
Not enough data
8.2
73
Not enough data
7.9
80
Not enough data
7.8
83
Not enough data
Feature Not Available
Not enough data
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
Not enough data
7.8(won by default)
92
Not enough data
8.0(won by default)
90
Not enough data
8.0(won by default)
82
Not enough data
8.3(won by default)
84
Not enough data
7.9(won by default)
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
62
Not enough data
8.2(won by default)
77
Not enough data
7.6(won by default)
71
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3(won by default)
82
Not enough data
8.0(won by default)
74
Not enough data
8.3(won by default)
83
Not enough data
7.9(won by default)
60
Platform
Not enough data
7.6(won by default)
65
Not enough data
7.6(won by default)
70
Not enough data
8.2(won by default)
79
Not enough data
7.6(won by default)
86
Not enough data
8.2(won by default)
73
Not enough data
7.9(won by default)
80
Not enough data
7.8(won by default)
83
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Categories
Categories
Shared Categories
Google Ads and Skai are categorized as Paid Search Advertising
Unique Categories
Google Ads has no unique categories
Skai is categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.9%
Information Technology and Services
6.7%
Internet
4.0%
Retail
3.0%
Other
51.4%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
Google Ads
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Most Helpful Critical Review
Ed J.
Verified User in Management Consulting
I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices...
Skai
Most Helpful Favorable Review
Matthew L.
Verified User in Marketing and Advertising
Kenshoo has a lot of features that make managing SEM much easier. Scheduled actions, advanced search, and Kenshoo Editor allows you to easily make and schedule changes across engines. Automated bidding is really useful for managing performance. There are a...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Matthew L.
Verified User in Marketing and Advertising
Kenshoo has a lot of features that make managing SEM much easier. Scheduled actions, advanced search, and Kenshoo Editor allows you to easily make and schedule changes across engines. Automated bidding is really useful for managing performance. There are a...
Ed J.
Verified User in Management Consulting
I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices...
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Alternatives
Discussions
What is the best we use Google ad more efficiently
3 comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Skai has no discussions with answers
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