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Compare Google Ads and Marin Software 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in user satisfaction, boasting a significantly higher overall score compared to Marin Software. Users appreciate the platform's evolution, particularly with features like PMAX campaigns that enhance brand visibility and lead generation.
- Users say that Google Ads provides exceptional targeting capabilities, allowing marketers to reach the right audience effectively. This is highlighted by feedback on its transparent analytics, which help users track ad performance and optimize their campaigns in real time.
- Reviewers mention that Marin Software offers a user-friendly interface and solid campaign management features. However, while it has strengths in bid management and campaign creation, it struggles to match the comprehensive analytics and targeting precision that Google Ads provides.
- According to verified reviews, Google Ads is praised for its quick implementation process, making it easier for users to get started. In contrast, Marin Software, while functional, has received mixed feedback regarding its setup process, with some users finding it less intuitive.
- Users highlight that Google Ads allows for detailed budget control and keyword optimization, which are crucial for effective lead generation. Marin Software, while capable, does not offer the same level of real-time tracking and optimization features that users find essential.
- Reviewers note that both platforms have their strengths in support, but Google Ads has a slight edge in overall user satisfaction. Users appreciate the responsive support from Google Ads, while Marin Software's support is seen as reliable but not as widely praised.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableMarin Software
No pricing availableFree Trial
Google Ads
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.7
1,695
7.6
419
Ease of Use
7.5
1,699
7.6
419
Ease of Setup
7.3
896
7.1
246
Ease of Admin
7.8
859
7.8
251
Quality of Support
7.4
1,583
7.7
412
Has the product been a good partner in doing business?
8.1
840
8.0
250
Product Direction (% positive)
7.7
1,675
6.9
415
Features by Category
Channel Functionality
Not enough data
7.3
91
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Targeting
Not enough data
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Platform
Not enough data
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Campaign Management & Optimization
8.5
1389
8.2
326
7.8
1322
8.0
321
8.2
1369
7.3
310
8.0
1151
7.6
253
7.3
1000
6.8
207
7.7
1122
7.8
293
8.2
1345
7.3
272
6.9
874
6.0
179
8.1
1122
6.3
291
8.0
999
7.3
173
8.0
1342
7.7
304
Analytics & Administration
8.4
1379
7.9
311
7.9
1241
7.5
261
8.2
1357
8.2
326
Platform
7.9
881
7.6
235
7.9
1230
7.6
302
7.8
1232
7.6
299
8.4
1265
8.3
308
8.6
1345
7.5
329
8.5
1105
8.1
283
8.2
1080
7.7
283
8.4
964
7.9
214
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
169
Not enough data
8.3
167
Not enough data
7.9
147
Not enough data
8.1
163
Not enough data
8.1
155
Not enough data
Feature Not Available
Not enough data
7.9
95
Not enough data
8.0
114
Not enough data
8.1
142
Not enough data
7.6
144
Not enough data
7.4
89
Not enough data
7.7
47
Not enough data
7.7
52
Targeting
Not enough data
8.0
135
Not enough data
7.9
121
Not enough data
7.6
136
Not enough data
7.6
113
Mobile
Not enough data
8.0
91
Not enough data
7.7
47
Not enough data
7.7
52
Platform
Not enough data
7.9
131
Not enough data
8.4
152
Not enough data
8.6
154
Not enough data
8.1
155
Not enough data
8.4
136
Not enough data
7.9
143
Not enough data
8.2
140
Not enough data
8.2
112
Not enough data
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.0(won by default)
68
Campaign Management
Not enough data
8.0(won by default)
169
Not enough data
8.3(won by default)
167
Not enough data
7.9(won by default)
147
Not enough data
8.1(won by default)
163
Not enough data
8.1(won by default)
155
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
95
Not enough data
8.0(won by default)
114
Not enough data
8.1(won by default)
142
Not enough data
7.6(won by default)
144
Not enough data
7.4(won by default)
89
Not enough data
7.7(won by default)
47
Not enough data
7.7(won by default)
52
Targeting
Not enough data
8.0(won by default)
135
Not enough data
7.9(won by default)
121
Not enough data
7.6(won by default)
136
Not enough data
7.6(won by default)
113
Platform
Not enough data
7.9(won by default)
131
Not enough data
8.4(won by default)
152
Not enough data
8.6(won by default)
154
Not enough data
8.1(won by default)
155
Not enough data
8.4(won by default)
136
Not enough data
7.9(won by default)
143
Not enough data
8.2(won by default)
140
Not enough data
8.2(won by default)
112
Not enough data
8.1(won by default)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and Marin Software are categorized as Paid Search Advertising
Unique Categories
Google Ads has no unique categories
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Discussions
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Marin Software has no discussions with answers
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