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Freshmarketer
Freshmarketer
(16)
4.2 out of 5
Freshmarketer
By Freshworks
HubSpot Marketing Hub
HubSpot Marketing Hub
(12,346)
4.4 out of 5
HubSpot Marketing Hub
By HubSpot
Optimized for quick response
At a Glance
Freshmarketer
Freshmarketer
Star Rating
(16)4.2 out of 5
Market Segments
Small-Business (43.8% of reviews)
Information
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plans
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Information
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that HubSpot Marketing Hub excels in email marketing features, particularly in "Building and Personalizing Emails" with a score of 8.8, while Freshmarketer falls short with a score of 7.6 in the same category.
  • Reviewers mention that Freshmarketer shines in "Landing Pages and Forms," achieving a high score of 9.2, compared to HubSpot's score of 8.5, indicating a stronger capability in creating effective landing pages.
  • G2 users highlight that HubSpot Marketing Hub offers superior "Quality of Support" with a score of 8.7, while Freshmarketer's support quality is rated lower at 7.9, suggesting a more reliable support experience with HubSpot.
  • Users on G2 report that Freshmarketer outperforms HubSpot in "Lead Management" features, particularly in "Lead Nurturing" and "Lead Scoring and Grading," both scoring 9.3, while HubSpot's scores are lower at 8.5 and 8.0 respectively.
  • Reviewers say that HubSpot Marketing Hub provides a more comprehensive "Email Campaigns" feature with a score of 9.1, while Freshmarketer's score in this area is not as high, indicating a more robust email campaign management capability.
  • Users report that Freshmarketer has a better "Social Media Engagement" score of 9.0 compared to HubSpot's 8.1, suggesting that Freshmarketer may offer more effective tools for engaging with audiences on social platforms.
Featured Products
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Transactional Email
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Transactional Email
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Transactional Email
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Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Browse all 2 pricing plans
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Free Trial
Freshmarketer
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.1
12
8.5
8,644
Ease of Use
8.9
12
8.6
9,470
Ease of Setup
Not enough data
8.1
5,358
Ease of Admin
Not enough data
8.5
4,502
Quality of Support
7.9
12
8.7
8,190
Has the product been a good partner in doing business?
Not enough data
8.8
4,423
Product Direction (% positive)
9.0
12
8.8
8,303
Features by Category
Marketing AutomationHide 41 FeaturesShow 41 Features
9.0
185
8.2
145,074
Email Marketing
7.6
7
8.8
4897
|
Verified
8.6
6
8.9
4767
|
Verified
8.6
6
8.6
4770
|
Verified
8.1
6
8.8
4480
|
Verified
Online Marketing
9.2
6
8.5
4636
|
Verified
8.1
6
8.3
3981
|
Verified
8.1
6
8.1
3701
|
Verified
8.9
6
8.2
4234
|
Verified
8.7
5
8.1
3894
|
Verified
Lead Management
9.3
5
8.6
4422
|
Verified
Not enough data
8.2
4169
|
Verified
Not enough data
8.4
4273
|
Verified
9.3
5
8.0
3788
|
Verified
9.3
5
8.5
4214
|
Verified
9.3
5
8.3
3958
|
Verified
9.0
5
8.4
3937
|
Verified
8.7
5
8.4
3939
|
Verified
Campaign Management
8.6
6
8.2
3547
|
Verified
9.7
5
8.0
3146
|
Verified
Feature Not Available
8.0
3104
|
Verified
Feature Not Available
7.3
2262
|
Verified
Social
Feature Not Available
7.8
3220
|
Verified
9.3
5
8.3
3620
|
Verified
9.3
5
8.2
3589
|
Verified
9.0
5
8.1
3467
|
Verified
8.7
5
7.8
2697
|
Verified
Reporting & Analytics
9.3
5
8.3
4599
|
Verified
Not enough data
8.1
4279
|
Verified
9.0
5
7.6
3444
|
Verified
Not enough data
7.6
3129
|
Verified
10.0
5
7.7
3561
|
Verified
Platform
8.7
5
8.0
2926
|
Verified
9.2
6
8.5
2960
|
Verified
9.2
6
8.7
2926
|
Verified
9.3
5
8.0
1937
|
Verified
8.1
6
7.5
1830
|
Verified
9.2
6
8.6
2764
|
Verified
8.7
5
8.0
2011
|
Verified
Integration
9.4
6
8.4
2937
|
Verified
10.0
5
8.1
2634
|
Verified
9.3
5
8.1
2425
|
Verified
Transactional EmailHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Data ManagementHide 15 FeaturesShow 15 Features
Not enough data
7.9
14,490
Lead Intelligence
Not enough data
7.8
941
|
Verified
Not enough data
8.0
975
Not enough data
8.1
1020
Lead Management
Not enough data
8.3
1109
Not enough data
7.6
939
Not enough data
8.1
999
Marketing Campaigns
Not enough data
7.9
959
Not enough data
7.4
850
Not enough data
7.6
905
Not enough data
7.9
897
|
Verified
Not enough data
8.2
1055
Campaign Execution
Not enough data
7.9
944
Not enough data
7.9
879
Not enough data
7.7
826
Not enough data
8.8
1192
Conversational MarketingHide 14 FeaturesShow 14 Features
Not enough data
7.9
15,529
Messenger
Not enough data
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Channels
Not enough data
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Customers
Not enough data
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Email Template BuilderHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pop-Up BuilderHide 13 FeaturesShow 13 Features
Not enough data
7.5
245
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
AttributionHide 13 FeaturesShow 13 Features
Not enough data
8.0
2,500
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Account-Based Orchestration PlatformsHide 6 FeaturesShow 6 Features
Not enough data
8.5
1,200
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
8.5
2,208
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Social Media ManagementHide 13 FeaturesShow 13 Features
Not enough data
8.3
16,911
Content & Collaboration
Not enough data
8.4
1127
Not enough data
8.4
1182
Not enough data
8.2
876
Not enough data
8.4
949
Not enough data
8.8
1254
Not enough data
8.3
816
Social Management
Not enough data
8.2
2022
Not enough data
8.7
2198
Not enough data
8.4
1939
Not enough data
8.4
2086
Not enough data
8.1
1512
Not enough data
8.3
788
Not enough data
7.4
162
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
Not enough data
8.3
2,613
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Social Media AdvertisingHide 28 FeaturesShow 28 Features
Not enough data
8.3
21,744
Platform Interoperability
Not enough data
8.1
480
Social Functionality
Not enough data
8.2
1171
Campaign Management
Not enough data
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Platform
Not enough data
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Landing Page BuildersHide 12 FeaturesShow 12 Features
Not enough data
8.2
11,867
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Heatmap ToolsHide 9 FeaturesShow 9 Features
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
8.2
7,954
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
8.2
20,430
Marketing Operations
Not enough data
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Freshmarketer
Freshmarketer
HubSpot Marketing Hub
HubSpot Marketing Hub
Freshmarketer and HubSpot Marketing Hub are categorized as Conversational Marketing and Marketing Automation
Unique Categories
Freshmarketer
HubSpot Marketing Hub
Reviews
Reviewers' Company Size
Freshmarketer
Freshmarketer
Small-Business(50 or fewer emp.)
43.8%
Mid-Market(51-1000 emp.)
37.5%
Enterprise(> 1000 emp.)
18.8%
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
52.5%
Mid-Market(51-1000 emp.)
41.4%
Enterprise(> 1000 emp.)
6.1%
Reviewers' Industry
Freshmarketer
Freshmarketer
Information Technology and Services
25.0%
Apparel & Fashion
18.8%
Marketing and Advertising
12.5%
Hospitality
12.5%
Computer Software
12.5%
Other
18.8%
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Freshmarketer
Freshmarketer
Most Helpful Favorable Review
Rumshaa Y.
RY
Rumshaa Y.
Verified User in Apparel & Fashion

The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across...

Most Helpful Critical Review
Pooja S.
PS
Pooja S.
Verified User in Apparel & Fashion

There is no support provided by the team, they are not bothered once they onboard you.

HubSpot Marketing Hub
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
SA
Sandra A.
Verified User in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
JF
Jeremy F.
Verified User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

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Discussions
Freshmarketer
Freshmarketer Discussions
Monty the Mongoose crying
Freshmarketer has no discussions with answers
See all discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
See all discussions
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