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- FormAssembly-vs-Salesforce Marketing Cloud Account Engagement
Compare FormAssembly and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (58.0% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Contact Us
$1,250.00 Per Month
FormAssembly
Star Rating
(384)4.5 out of 5
Market Segments
Small-Business (58.0% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,384)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in Email Marketing, particularly in Automated Email Responses with a score of 8.2, while FormAssembly shines in Lead Generation with a higher score of 8.9 for Lead Builder. This indicates that Salesforce is better for email campaigns, whereas FormAssembly is more effective for generating leads.
- Reviewers mention that FormAssembly offers superior Customization options, particularly with Multi-page Forms scoring 9.0, compared to Salesforce's 7.9. This makes FormAssembly a better choice for users needing highly tailored forms.
- G2 users highlight that Salesforce Marketing Cloud Account Engagement has a robust CRM Integration feature with a score of 9.0, which is slightly lower than FormAssembly's 9.2. This suggests that while both products integrate well with CRM systems, FormAssembly may offer a more seamless experience.
- Users on G2 report that Salesforce's Lead Intelligence capabilities, particularly in Market Insights with a score of 8.4, are impressive, but FormAssembly's Lead Analysis scores even higher at 8.7, indicating a stronger focus on analyzing lead data.
- Reviewers mention that FormAssembly's Survey Management features, especially the Survey Builder scoring 9.2, provide a more user-friendly experience compared to Salesforce's offerings, making it a better option for those focused on surveys.
- Users say that Salesforce Marketing Cloud Account Engagement has a more comprehensive Online Marketing suite, particularly in Dynamic Content and A/B Testing, both scoring 7.4, while FormAssembly's focus is more on form creation and data collection, which may not meet the needs of users looking for extensive online marketing tools.
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Pricing
Entry-Level Pricing
FormAssembly
Enterprise
Contact Us
The comprehensive data collection solution designed for organizations with rigorous security, privacy, and compliance requirements.
- HIPAA Compliance & BAA
- Service Level Agreement
- Advanced Security and Privacy Controls
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
FormAssembly
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.6
324
8.0
1,710
Ease of Use
8.2
323
7.6
1,750
Ease of Setup
8.4
278
7.3
1,054
Ease of Admin
8.4
291
7.9
1,048
Quality of Support
8.5
299
7.4
1,609
Has the product been a good partner in doing business?
8.8
274
7.9
1,023
Product Direction (% positive)
7.8
312
7.4
1,665
Features by Category
Email Marketing
Not enough data
8.0
1206
|
Verified
Not enough data
8.4
1202
|
Verified
Not enough data
8.1
1190
|
Verified
Not enough data
8.2
1102
|
Verified
Online Marketing
Not enough data
7.4
1098
|
Verified
Not enough data
7.4
922
|
Verified
Not enough data
7.5
875
|
Verified
Not enough data
7.3
950
|
Verified
Not enough data
7.3
888
|
Verified
Lead Management
Not enough data
8.0
1068
|
Verified
Not enough data
7.6
1033
|
Verified
Not enough data
8.0
1074
|
Verified
Not enough data
8.0
1063
|
Verified
Not enough data
8.1
1060
|
Verified
Not enough data
7.8
992
|
Verified
Not enough data
7.9
960
|
Verified
Not enough data
8.3
1064
|
Verified
Campaign Management
Not enough data
7.6
906
|
Verified
Not enough data
7.7
799
|
Verified
Not enough data
7.2
694
|
Verified
Not enough data
6.8
198
Social
Not enough data
6.4
390
Not enough data
6.6
585
|
Verified
Not enough data
7.0
214
|
Verified
Not enough data
7.2
204
|
Verified
Not enough data
7.0
176
Reporting & Analytics
Not enough data
7.4
1103
|
Verified
Not enough data
6.9
926
|
Verified
Not enough data
6.6
798
|
Verified
Not enough data
6.5
744
|
Verified
Not enough data
6.5
730
|
Verified
Platform
Not enough data
7.0
640
|
Verified
Not enough data
7.9
180
Not enough data
8.0
689
|
Verified
Not enough data
7.5
162
|
Verified
Not enough data
7.6
121
Not enough data
8.1
681
|
Verified
Not enough data
8.1
133
Integration
Not enough data
8.0
678
|
Verified
Not enough data
7.7
540
|
Verified
Not enough data
7.4
503
|
Verified
Lead Intelligence
Not enough data
8.4
46
Not enough data
8.3
46
Not enough data
8.6
46
Lead Management
Not enough data
8.4
47
Not enough data
8.1
47
Not enough data
8.6
47
Marketing Campaigns
Not enough data
8.6
46
Not enough data
8.4
44
Not enough data
8.4
45
Not enough data
8.5
47
Not enough data
8.7
47
Campaign Execution
Not enough data
8.6
43
Not enough data
8.6
44
Not enough data
8.6
44
Not enough data
9.0
44
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.6
34
Not enough data
7.0
34
Not enough data
7.4
34
Not enough data
7.4
34
Edit
Not enough data
7.4
33
Not enough data
7.6
33
Not enough data
8.0
32
Logistics
Not enough data
8.3
32
Not enough data
6.9
31
Not enough data
7.8
32
Not enough data
7.6
33
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
Not enough data
8.3
48
Not enough data
8.1
49
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.4
28
Platform Basics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Platform Data
Not enough data
8.6
7
Not enough data
8.8
7
Platform Additional Functionality
Not enough data
8.6
7
Platform Basics
Not enough data
8.1
46
Not enough data
8.3
48
Platform Data
Not enough data
7.9
51
Not enough data
7.8
48
Not enough data
8.1
51
Not enough data
8.2
47
Platform Additional Functionality
Not enough data
8.8
49
Not enough data
8.4
43
Not enough data
8.8
46
Page Customization
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.1
48
Not enough data
8.3
44
Page Optimization
Not enough data
8.4
44
Not enough data
8.0
41
Not enough data
8.2
46
Not enough data
7.8
35
Integrations
Not enough data
8.1
34
Not enough data
8.3
48
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
8.4
31
|
Verified
8.4
46
8.7
30
|
Verified
8.2
47
Feature Not Available
8.1
45
Data Capture
8.4
27
|
Verified
7.7
45
9.1
35
|
Verified
8.0
46
8.1
14
|
Verified
7.5
42
8.9
32
|
Verified
7.8
46
Analytics
9.0
31
|
Verified
7.9
45
8.5
28
|
Verified
7.7
47
Customization
9.0
40
|
Verified
7.9
48
8.5
40
|
Verified
8.2
47
8.1
34
|
Verified
8.0
45
9.3
38
|
Verified
8.3
44
Survey Management
9.2
50
Not enough data
9.1
56
Not enough data
8.3
42
Not enough data
8.9
44
Not enough data
Survey Customization
8.8
52
Not enough data
8.7
53
Not enough data
7.8
38
Not enough data
7.3
22
Not enough data
Survey Insights
8.0
43
Not enough data
8.6
20
Not enough data
9.0
51
Not enough data
8.9
36
Not enough data
Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
23
Not enough data
8.6
21
Not enough data
Data Control
8.5
12
Not enough data
9.0
18
Not enough data
9.4
18
Not enough data
Customization
9.0
80
Not enough data
8.5
83
Not enough data
9.1
76
Not enough data
8.0
82
Not enough data
Additional Functionality
8.4
67
Not enough data
6.3
35
Not enough data
8.3
74
Not enough data
7.6
43
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.0
28
Not enough data
8.3
27
Not enough data
8.5
27
Lead Management
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.1
27
Marketing Campaigns
Not enough data
8.3
27
Not enough data
7.7
27
Not enough data
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Not enough data
7.9
27
User Interface Design
8.4
20
Not enough data
8.1
21
Not enough data
7.9
19
Not enough data
8.2
16
Not enough data
Data Control
8.1
15
Not enough data
8.1
17
Not enough data
8.9
18
Not enough data
Publishing
8.5
18
Not enough data
8.7
21
Not enough data
8.1
16
Not enough data
Attribution
Not enough data
8.6
35
Not enough data
8.7
36
Not enough data
8.2
32
Discovery
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.5
33
Management
Not enough data
8.0
34
Not enough data
8.6
34
Platform
Not enough data
8.6
36
Not enough data
8.4
34
Marketing Operations
Not enough data
8.1
63
Not enough data
8.4
68
Not enough data
8.2
62
Not enough data
8.8
66
Not enough data
7.7
59
Not enough data
8.0
52
Campaign Activity
Not enough data
8.6
64
Not enough data
8.4
72
Not enough data
8.4
60
Not enough data
8.3
64
Not enough data
8.1
62
Not enough data
8.1
60
Categories
Categories
Shared Categories
FormAssembly and Salesforce Marketing Cloud Account Engagement are categorized as Lead Capture
Unique Categories
FormAssembly is categorized as Online Form Builder, No-Code Development Platforms, Salesforce AppExchange Apps, Survey, and Drag and Drop App Builder
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Marketing Automation, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
FormAssembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
35.3%
Higher Education
15.1%
Education Management
6.2%
Information Technology and Services
4.6%
Computer Software
3.2%
Other
35.6%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.7%
Internet
4.1%
Financial Services
4.0%
Other
48.7%
Most Helpful Reviews
FormAssembly
Most Helpful Favorable Review
David S. L.
Verified User in Non-Profit Organization Management
FormAssembly makes it simple to set up forms, especially if you have no HTML or CSS knowledge. If you DO have those additional skills, FA allows you to do many customizations to any form you'd like. Additionally, FA generates a simple, short link for...
Most Helpful Critical Review
Arnaud C.
Verified User in Non-Profit Organization Management
Support is non-existant. An account manager follows you until you sign up, but past that point, you are on your own. If you have an issue with billing, you are on your own. The support redirects you to a different department with a dedicated email address...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
David S. L.
Verified User in Non-Profit Organization Management
FormAssembly makes it simple to set up forms, especially if you have no HTML or CSS knowledge. If you DO have those additional skills, FA allows you to do many customizations to any form you'd like. Additionally, FA generates a simple, short link for...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Arnaud C.
Verified User in Non-Profit Organization Management
Support is non-existant. An account manager follows you until you sign up, but past that point, you are on your own. If you have an issue with billing, you are on your own. The support redirects you to a different department with a dedicated email address...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Discussions
FormAssembly has no discussions with answers
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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