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Compare Facebook for Business and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,420)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, reflected in its higher G2 Score of 70.76 compared to Roku OneView's 48.99. Users appreciate its familiarity and ease of use, making it a go-to platform for building fan loyalty and driving sales conversions.
- According to verified reviews, Roku OneView is praised for its comprehensive capabilities, allowing users to manage everything from OTT to display advertising in one place. Reviewers highlight its straightforward interface, stating, "I love how straightforward and simple it is to use," which can be a significant advantage for those focused on multi-channel campaigns.
- Users say that Facebook for Business offers a robust support system, with many finding customer service helpful most of the time. This contrasts with Roku OneView, which, while having a higher quality of support rating, still faces challenges in user satisfaction regarding overall support experience.
- Reviewers mention that Facebook for Business provides a variety of features that enhance daily operations, such as scheduling posts and running ads, which are easy to integrate with other platforms. This versatility is particularly beneficial for small businesses looking to streamline their marketing efforts.
- G2 reviewers highlight that Roku OneView's strength lies in its advanced targeting capabilities, with users noting effective access to Roku's proprietary data for OTT campaigns. This can be a game-changer for advertisers looking to leverage specific audience insights for better campaign performance.
- According to recent user feedback, while Facebook for Business has a larger user base and more reviews, Roku OneView's niche focus on OTT advertising allows it to cater effectively to mid-market clients, making it a strong contender for businesses specifically targeting that segment.
Pricing
Entry-Level Pricing
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
Facebook for Business
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.6
1,188
7.6
79
Ease of Use
8.2
1,192
7.1
77
Ease of Setup
8.1
647
7.0
46
Ease of Admin
8.3
615
7.3
45
Quality of Support
6.6
1,082
8.3
77
Has the product been a good partner in doing business?
7.8
602
8.1
50
Product Direction (% positive)
7.2
1,158
7.4
80
Features by Category
Channel Functionality
8.7
40
8.0
67
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.1
64
|
Verified
8.2
947
7.4
69
|
Verified
8.3
989
8.5
49
|
Verified
7.5
803
6.4
58
|
Verified
7.7
762
6.8
56
|
Verified
Feature Not Available
7.8
65
|
Verified
7.6
699
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.0
862
7.3
60
|
Verified
8.2
794
7.7
49
|
Verified
8.1
403
7.0
38
|
Verified
8.4
420
7.5
30
|
Verified
Targeting
8.7
979
8.0
73
|
Verified
8.6
873
8.5
71
|
Verified
8.8
906
8.0
68
|
Verified
Feature Not Available
7.6
60
|
Verified
Platform
8.0
682
7.1
37
|
Verified
8.0
839
7.3
61
|
Verified
8.5
937
Feature Not Available
8.4
969
8.0
69
|
Verified
8.3
752
7.8
54
|
Verified
8.0
903
6.9
55
|
Verified
8.0
805
7.1
53
|
Verified
8.3
685
7.6
35
|
Verified
8.4
967
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.1
64
|
Verified
8.2
947
7.4
69
|
Verified
8.3
989
8.5
49
|
Verified
7.5
803
6.4
58
|
Verified
7.7
762
6.8
56
|
Verified
Feature Not Available
7.8
65
|
Verified
7.6
699
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.0
862
7.3
60
|
Verified
8.2
794
7.7
49
|
Verified
8.1
403
7.0
38
|
Verified
8.4
420
7.5
30
|
Verified
Targeting
8.7
979
8.0
73
|
Verified
8.6
873
8.5
71
|
Verified
8.8
906
8.0
68
|
Verified
Feature Not Available
7.6
60
|
Verified
Mobile
7.9
23
7.1
42
8.1
403
7.0
38
|
Verified
8.4
420
7.5
30
|
Verified
Platform
8.0
682
7.1
37
|
Verified
8.0
839
7.3
61
|
Verified
8.5
937
Feature Not Available
8.4
969
8.0
69
|
Verified
8.3
752
7.8
54
|
Verified
8.0
903
6.9
55
|
Verified
8.0
805
7.1
53
|
Verified
8.3
685
7.6
35
|
Verified
8.4
967
6.6
45
|
Verified
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.1
64
|
Verified
8.2
947
7.4
69
|
Verified
8.3
989
8.5
49
|
Verified
7.5
803
6.4
58
|
Verified
7.7
762
6.8
56
|
Verified
Feature Not Available
7.8
65
|
Verified
7.6
699
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.0
862
7.3
60
|
Verified
8.2
794
7.7
49
|
Verified
8.1
403
7.0
38
|
Verified
8.4
420
7.5
30
|
Verified
Targeting
8.7
979
8.0
73
|
Verified
8.6
873
8.5
71
|
Verified
8.8
906
8.0
68
|
Verified
Feature Not Available
7.6
60
|
Verified
Platform
8.0
682
7.1
37
|
Verified
8.0
839
7.3
61
|
Verified
8.5
937
Feature Not Available
8.4
969
8.0
69
|
Verified
8.3
752
7.8
54
|
Verified
8.0
903
6.9
55
|
Verified
8.0
805
7.1
53
|
Verified
8.3
685
7.6
35
|
Verified
8.4
967
6.6
45
|
Verified
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(won by 1.2)
963
7.1
64
|
Verified
8.2(won by 0.8)
947
7.4
69
|
Verified
8.3
989
8.5(won by 0.2)
49
|
Verified
7.5(won by 1.1)
803
6.4
58
|
Verified
7.7(won by 0.9)
762
6.8
56
|
Verified
Feature Not Available
7.8(won by default)
65
|
Verified
7.6
699
7.7(won by 0.1)
62
|
Verified
Feature Not Available
8.5(won by default)
68
|
Verified
Feature Not Available
8.0(won by default)
71
|
Verified
8.0(won by 0.7)
862
7.3
60
|
Verified
8.2(won by 0.5)
794
7.7
49
|
Verified
8.1(won by 1.1)
403
7.0
38
|
Verified
8.4(won by 0.9)
420
7.5
30
|
Verified
Targeting
8.7(won by 0.7)
979
8.0
73
|
Verified
8.6(won by 0.1)
873
8.5
71
|
Verified
8.8(won by 0.8)
906
8.0
68
|
Verified
Feature Not Available
7.6(won by default)
60
|
Verified
Platform
8.0(won by 0.9)
682
7.1
37
|
Verified
8.0(won by 0.7)
839
7.3
61
|
Verified
8.5(won by default)
937
Feature Not Available
8.4(won by 0.4)
969
8.0
69
|
Verified
8.3(won by 0.5)
752
7.8
54
|
Verified
8.0(won by 1.1)
903
6.9
55
|
Verified
8.0(won by 0.9)
805
7.1
53
|
Verified
8.3(won by 0.7)
685
7.6
35
|
Verified
8.4(won by 1.8)
967
6.6
45
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.1
64
|
Verified
8.2
947
7.4
69
|
Verified
8.3
989
8.5
49
|
Verified
7.5
803
6.4
58
|
Verified
7.7
762
6.8
56
|
Verified
Feature Not Available
7.8
65
|
Verified
7.6
699
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.0
862
7.3
60
|
Verified
8.2
794
7.7
49
|
Verified
8.1
403
7.0
38
|
Verified
8.4
420
7.5
30
|
Verified
Targeting
8.7
979
8.0
73
|
Verified
8.6
873
8.5
71
|
Verified
8.8
906
8.0
68
|
Verified
Feature Not Available
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
8.0
682
7.1
37
|
Verified
8.0
839
7.3
61
|
Verified
8.5
937
Feature Not Available
8.4
969
8.0
69
|
Verified
8.3
752
7.8
54
|
Verified
8.0
903
6.9
55
|
Verified
8.0
805
7.1
53
|
Verified
8.3
685
7.6
35
|
Verified
8.4
967
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Digital Audio Advertising, Native Advertising, and Paid Search Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Roku OneView (formerly Dataxu) has no discussions with answers
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