Compare Insider and SAP Emarsys 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
No pricing available
$
Insider
Star Rating
(1,071)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSAP Emarsys
Star Rating
(437)4.3 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Emarsys has a solid email marketing feature set, particularly in "Building and Personalizing Emails" with a score of 8.8, but Insider excels with a score of 9.7, indicating a more robust capability in this area.
- Reviewers mention that while Emarsys offers decent "Automated Email Responses" at 8.4, Insider's superior score of 9.7 suggests a more effective automation process, making it a better choice for businesses focused on email engagement.
- G2 users highlight that Emarsys struggles with "Landing Pages and Forms," scoring only 7.1, whereas Insider shines with a score of 9.5, making it a more favorable option for those prioritizing online marketing tools.
- Users on G2 note that Emarsys has a lower rating in "Quality of Support" at 8.6 compared to Insider's impressive 9.6, indicating that Insider may provide a more reliable support experience for users needing assistance.
- Reviewers mention that Emarsys's "Integration" capabilities are rated at 6.7, which is significantly lower than Insider's 9.5, suggesting that Insider offers a more seamless experience when connecting with other platforms.
- Users say that Emarsys's "Ease of Setup" is rated at 7.3, which can be a hurdle for new users, while Insider's score of 9.1 indicates a more user-friendly onboarding process, making it easier for teams to get started quickly.
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Pricing
Entry-Level Pricing
Insider
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Insider
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
9.5
965
8.4
337
Ease of Use
9.5
968
8.3
337
Ease of Setup
9.1
427
7.2
159
Ease of Admin
9.2
242
8.2
156
Quality of Support
9.6
966
8.5
337
Has the product been a good partner in doing business?
9.5
243
8.6
157
Product Direction (% positive)
9.8
917
9.1
313
Features by Category
Email Marketing
9.7
426
8.8
213
|
Verified
9.7
404
8.8
200
|
Verified
9.7
406
8.6
211
|
Verified
9.7
349
8.4
186
|
Verified
Online Marketing
Feature Not Available
7.1
114
|
Verified
9.6
441
8.2
148
|
Verified
9.6
455
8.4
173
|
Verified
9.6
445
8.2
170
|
Verified
Feature Not Available
8.0
116
Lead Management
9.6
423
8.0
135
|
Verified
9.5
423
7.9
151
|
Verified
9.6
455
8.6
195
|
Verified
Feature Not Available
8.0
121
|
Verified
9.6
398
8.2
118
|
Verified
9.6
362
8.3
144
|
Verified
9.6
406
8.1
108
|
Verified
9.6
394
8.3
106
|
Verified
Campaign Management
Feature Not Available
8.5
142
|
Verified
Feature Not Available
8.2
86
Feature Not Available
7.8
78
|
Verified
Feature Not Available
7.4
50
Social
Feature Not Available
7.7
60
9.4
365
8.0
70
|
Verified
9.5
374
7.8
69
|
Verified
Feature Not Available
7.8
61
|
Verified
Feature Not Available
7.7
71
|
Verified
Reporting & Analytics
9.5
448
8.1
200
|
Verified
9.5
448
7.9
141
|
Verified
9.5
441
7.8
129
|
Verified
9.5
440
7.6
139
|
Verified
9.3
347
7.7
76
Platform
9.6
435
7.7
109
|
Verified
Feature Not Available
8.1
91
|
Verified
9.6
420
8.6
108
|
Verified
9.6
360
8.3
62
|
Verified
9.5
369
6.9
64
|
Verified
9.6
403
8.7
94
|
Verified
9.5
345
7.9
61
|
Verified
Integration
9.4
405
8.2
113
|
Verified
9.4
405
7.9
107
|
Verified
9.5
378
7.9
73
|
Verified
Metrics
Not enough data
7.9
23
Not enough data
8.1
26
Not enough data
7.9
19
Not enough data
8.0
22
Not enough data
8.1
21
Not enough data
8.4
23
Not enough data
7.7
22
Not enough data
8.3
24
Not enough data
8.2
21
Reporting
Not enough data
8.0
29
Not enough data
8.1
26
Not enough data
7.6
24
Not enough data
8.5
28
Not enough data
8.1
26
Not enough data
7.8
21
Not enough data
8.1
25
Other
Not enough data
8.1
24
Not enough data
7.8
21
Not enough data
8.1
18
Not enough data
8.3
25
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
7.6
23
Administration
Not enough data
7.1
27
Not enough data
7.7
25
Not enough data
8.4
29
Not enough data
8.6
29
Administration
Not enough data
8.5
68
Not enough data
8.1
62
Not enough data
7.9
61
Not enough data
8.7
71
Not enough data
7.7
45
Not enough data
8.3
53
Integrations
Not enough data
8.5
37
Not enough data
8.2
46
Not enough data
8.3
46
Not enough data
8.3
46
Platform
Not enough data
8.4
43
Not enough data
8.4
42
Not enough data
8.8
39
Not enough data
8.2
53
Not enough data
8.6
48
Not enough data
8.6
62
Not enough data
8.0
45
Not enough data
8.5
60
Diagnosis
Not enough data
7.4
41
Not enough data
7.8
46
Not enough data
8.1
52
Not enough data
7.7
45
Tracking
Not enough data
7.3
50
Not enough data
7.4
42
Not enough data
8.3
65
Not enough data
8.0
59
Not enough data
7.6
39
Reporting
Not enough data
8.3
73
Not enough data
8.0
60
Not enough data
8.0
52
Not enough data
7.7
57
Analytics
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
9.2
6
Content Management
Not enough data
9.3
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.1
7
Administration
Not enough data
6.7
9
Not enough data
6.3
8
Not enough data
5.7
7
Not enough data
5.6
6
Not enough data
7.1
8
Marketing
Not enough data
7.4
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
7.3
10
Visitor Behavior
9.5
520
8.8
84
|
Verified
9.6
538
9.0
91
|
Verified
9.5
489
8.4
69
|
Verified
Templates
9.6
499
8.1
86
|
Verified
9.6
542
8.8
88
|
Verified
9.6
537
8.6
85
|
Verified
Personalization
9.6
525
8.8
93
|
Verified
9.6
515
8.6
83
|
Verified
9.6
528
8.6
84
|
Verified
9.5
464
8.7
59
|
Verified
9.6
512
8.9
77
|
Verified
9.6
511
8.7
88
|
Verified
9.6
540
8.8
86
|
Verified
9.6
528
8.9
83
|
Verified
Multichannel
9.7
530
8.5
77
|
Verified
9.5
468
9.1
107
|
Verified
9.6
531
8.6
79
|
Verified
Administration
9.6
529
8.9
95
|
Verified
9.4
544
8.6
102
|
Verified
9.5
523
8.8
93
|
Verified
9.5
523
8.4
81
|
Verified
Campaigns
Not enough data
9.5
7
Not enough data
9.1
9
Not enough data
9.0
7
Not enough data
8.9
9
Not enough data
9.4
6
Analytics
Not enough data
8.3
7
Not enough data
8.3
7
Optimization
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
8.3
8
Segmentation
9.7
562
8.8
12
9.6
540
8.8
11
Targeting
9.7
556
8.5
10
9.6
531
8.3
9
Triggered Content
9.5
470
8.1
8
9.6
465
8.9
12
9.7
518
8.9
11
Personalized Content
9.7
507
8.3
12
9.7
488
9.4
8
9.6
543
9.0
10
Text Messaging
9.8
41
9.1
13
9.6
40
7.9
7
9.7
39
9.2
13
9.6
39
9.0
8
9.7
40
9.2
11
9.6
40
7.8
9
9.8
39
8.9
14
9.5
40
9.0
10
SMS Platform
9.6
40
8.3
14
9.6
40
9.2
14
9.7
38
8.1
7
Feature Not Available
8.3
5
9.5
43
8.1
6
9.4
42
9.0
10
Data Sourcing
9.5
533
|
Verified
Not enough data
9.5
522
|
Verified
Not enough data
9.6
327
Not enough data
9.6
551
|
Verified
Not enough data
Intelligence
9.5
555
|
Verified
Not enough data
9.5
530
|
Verified
Not enough data
9.6
522
|
Verified
Not enough data
Platform Basics
9.5
582
|
Verified
8.6
38
9.5
582
|
Verified
8.6
38
Platform Data
9.5
567
|
Verified
8.1
35
9.5
550
|
Verified
8.0
37
9.4
583
|
Verified
8.4
41
9.4
553
7.8
34
Platform Additional Functionality
9.5
558
|
Verified
7.5
34
9.5
555
|
Verified
7.9
32
9.5
542
7.9
30
Search Setup
9.7
33
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.9
31
Not enough data
Product Discovery
9.8
36
Not enough data
9.8
35
Not enough data
9.7
35
Not enough data
9.8
30
Not enough data
9.8
33
Not enough data
Integration
9.7
35
Not enough data
9.8
31
Not enough data
9.7
33
Not enough data
Loyalty Experience
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.9
11
Not enough data
8.9
16
Not enough data
7.7
5
Not enough data
8.1
6
Loyalty Platform
Not enough data
9.4
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
9.3
10
Not enough data
9.2
12
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Not enough data
Analysis
9.3
555
8.2
36
9.5
619
8.4
60
|
Verified
9.3
489
|
Verified
7.9
30
9.5
529
|
Verified
8.3
46
Campaigns
9.4
513
|
Verified
8.2
34
|
Verified
9.7
621
|
Verified
8.5
36
|
Verified
9.4
419
8.8
31
|
Verified
9.2
422
8.1
23
9.6
496
|
Verified
9.3
55
9.6
581
|
Verified
8.9
53
Engagement
9.6
558
8.3
43
Platform
9.6
601
8.6
50
9.5
555
|
Verified
8.5
20
|
Verified
9.5
475
8.7
33
Marketing Operations
Not enough data
8.3
49
|
Verified
Not enough data
8.6
63
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
75
|
Verified
Not enough data
8.4
81
|
Verified
Not enough data
8.3
55
|
Verified
Not enough data
8.2
55
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.3
54
Categories
Categories
Shared Categories
Insider and SAP Emarsys are categorized as Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Customer Data Platform (CDP), and WhatsApp Marketing
SAP Emarsys is categorized as Marketing Platforms, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Retail
28.0%
Apparel & Fashion
10.8%
Consumer Goods
6.0%
Marketing and Advertising
4.6%
Sporting Goods
4.3%
Other
46.3%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
SAP Emarsys
Most Helpful Favorable Review
Melesio d.
Verified User in Consumer Goods
The intelligence that Emarsys offers is a key point for the personalized communication that the consumer requires today with the 3 big points: Automation, segmentation and smart insights
Most Helpful Critical Review
Verified User in Marketing and Advertising
The onboarding process was more difficult than I would expect. It seems to have unnecessary steps and tutorials to start. Also, the pricing is quite expensive for a small business owner like myself.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Melesio d.
Verified User in Consumer Goods
The intelligence that Emarsys offers is a key point for the personalized communication that the consumer requires today with the 3 big points: Automation, segmentation and smart insights
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Verified User in Marketing and Advertising
The onboarding process was more difficult than I would expect. It seems to have unnecessary steps and tutorials to start. Also, the pricing is quite expensive for a small business owner like myself.
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Can I add other templates if I don't want to use html?
2 comments
WY
Hello Pamela!
Thank you for your question.
Our Template Editor allows you to design and create your own templates. As long as you have the VCE enabled,...Read more
por que no tienen soporte para las capacitaciones en español?
1 comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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