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Compare Insider One and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
No pricing available
$
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to SAP Emarsys. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys and effectively managing customer interactions through AI assistants.
- Users say that SAP Emarsys offers strong capabilities in personalized marketing, with features that unify customer data and facilitate engagement across multiple channels. However, some reviewers mention challenges with configuration, indicating that while the platform is powerful, it may require a steeper learning curve for new users.
- Reviewers mention that Insider One's implementation process is notably quick and efficient, with many praising the reactivity of technical support and the ongoing guidance provided by account managers. This level of support seems to enhance user confidence and satisfaction, making it easier to leverage the platform's features effectively.
- According to verified reviews, SAP Emarsys is recognized for its flexible journey mapping and rich segmentation capabilities, which help users create relevant campaigns. However, some users feel that the overall user experience could be improved, particularly in terms of ease of setup and administration.
- G2 reviewers highlight that Insider One provides advanced personalization features, allowing businesses to treat different customer segments uniquely. This capability is particularly beneficial for brands looking to optimize their marketing strategies and improve customer engagement through targeted messaging.
- Users report that while SAP Emarsys has strong email marketing features, such as automated responses and dynamic content, it falls short in comparison to Insider One's comprehensive suite of tools that support various marketing channels, including SMS and push notifications, which are highly rated by users.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Insider One
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
9.4
1,141
8.3
402
Ease of Use
9.4
1,153
8.2
407
Ease of Setup
9.0
611
7.1
214
Ease of Admin
9.1
311
8.2
172
Quality of Support
9.6
1,138
8.4
397
Has the product been a good partner in doing business?
9.5
312
8.5
173
Product Direction (% positive)
9.8
1,095
8.9
375
Features by Category
Email Marketing
9.6
512
8.7
263
|
Verified
9.6
491
8.7
247
|
Verified
9.6
494
8.5
258
|
Verified
9.6
435
8.3
232
|
Verified
Online Marketing
Feature Not Available
7.0
158
|
Verified
9.6
531
8.0
191
|
Verified
9.6
546
8.1
218
|
Verified
9.5
535
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
9.5
505
7.9
174
|
Verified
9.5
503
7.8
192
|
Verified
9.6
550
8.5
240
|
Verified
Feature Not Available
7.8
161
|
Verified
9.5
482
8.0
158
|
Verified
9.5
447
8.2
183
|
Verified
9.5
486
7.8
146
|
Verified
9.6
470
8.2
144
|
Verified
Campaign Management
Feature Not Available
8.2
181
|
Verified
Feature Not Available
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
9.4
441
7.5
103
|
Verified
9.4
452
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
Feature Not Available
7.5
104
|
Verified
Reporting & Analytics
9.4
532
8.0
236
|
Verified
9.4
527
7.8
176
|
Verified
9.4
521
7.6
165
|
Verified
9.4
518
7.4
173
|
Verified
9.2
421
7.4
109
Platform
9.5
528
7.5
153
|
Verified
9.5
278
8.1
135
|
Verified
9.6
507
8.5
152
|
Verified
9.5
444
7.9
106
|
Verified
9.4
449
6.8
107
|
Verified
9.5
490
8.5
137
|
Verified
9.4
430
7.6
103
|
Verified
Agentic AI - Marketing Automation
8.9
25
6.5
29
8.9
25
6.1
28
8.9
25
6.4
30
8.8
25
6.4
29
8.8
25
6.6
29
8.8
24
6.7
29
Integration
9.4
499
7.8
158
|
Verified
9.4
498
7.6
151
|
Verified
9.4
460
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
9.5
582
8.5
94
|
Verified
9.6
600
8.8
101
|
Verified
9.5
545
8.2
79
|
Verified
Templates
9.5
561
8.0
96
|
Verified
9.5
605
8.6
98
|
Verified
9.6
598
8.5
95
|
Verified
Personalization
9.6
590
8.6
104
|
Verified
9.5
577
8.4
93
|
Verified
9.6
587
8.5
96
|
Verified
9.4
521
8.4
69
|
Verified
9.5
571
8.7
86
|
Verified
9.6
573
8.6
100
|
Verified
9.6
598
8.5
96
|
Verified
9.6
586
8.7
92
|
Verified
Multichannel
9.6
590
8.3
86
|
Verified
9.5
526
8.9
117
|
Verified
9.6
588
8.4
89
|
Verified
Administration
9.6
582
8.7
105
|
Verified
9.4
601
8.5
111
|
Verified
9.5
577
8.5
102
|
Verified
9.4
579
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
5.2
8
8.2
20
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.7
602
8.8
20
9.6
582
8.9
19
Targeting
9.6
595
8.7
18
9.6
565
8.3
17
Triggered Content
9.5
503
8.1
15
9.5
500
8.9
20
9.7
554
8.9
19
Personalized Content
9.6
540
8.3
19
9.6
518
9.0
15
9.6
578
8.6
17
Agentic AI - Personalization Engines
8.8
14
8.1
6
8.9
15
8.1
6
9.0
16
8.3
6
8.9
15
7.8
6
8.9
15
7.8
6
9.0
16
8.1
6
Text Messaging
9.6
86
8.3
23
9.4
80
7.4
18
9.5
81
8.5
24
9.4
82
7.7
17
9.4
86
8.0
20
9.4
84
7.1
18
9.5
87
8.3
23
9.4
82
7.9
19
SMS Platform
9.4
85
7.8
23
9.5
86
8.6
23
9.3
80
7.4
17
Feature Not Available
6.9
15
9.3
86
7.1
16
9.3
85
8.2
19
Agentic AI - SMS Marketing
8.9
21
5.4
9
8.8
21
5.4
9
8.7
21
6.1
9
8.8
21
5.6
9
8.8
22
5.2
9
8.6
22
5.6
9
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
8.6
50
9.5
655
|
Verified
8.6
48
Platform Data
9.4
639
|
Verified
8.1
45
9.4
617
|
Verified
8.0
47
9.3
652
|
Verified
8.4
51
9.3
619
7.9
44
Platform Additional Functionality
9.5
623
|
Verified
7.8
44
9.5
618
|
Verified
8.1
42
9.4
606
7.9
40
Agentic AI - Customer Journey Analytics
8.7
36
8.0
10
8.6
35
8.3
10
8.6
34
8.0
10
8.7
33
8.3
9
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.0
43
9.4
697
8.3
68
|
Verified
9.3
558
|
Verified
7.7
38
9.4
603
|
Verified
8.1
54
Campaigns
9.4
581
|
Verified
7.9
42
|
Verified
9.7
700
|
Verified
8.4
46
|
Verified
9.4
487
8.4
39
|
Verified
9.2
487
7.8
32
9.6
574
|
Verified
9.1
64
9.6
660
|
Verified
8.8
62
Engagement
9.6
628
8.1
52
Platform
9.6
676
8.4
59
9.4
627
|
Verified
8.1
28
|
Verified
9.5
548
8.3
43
Agentic AI - Mobile Marketing
9.1
32
6.3
8
9.0
31
6.0
8
9.0
31
5.4
9
9.0
30
6.0
8
9.0
30
6.4
7
9.0
31
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Insider One and SAP Emarsys are categorized as Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Customer Data Platform (CDP), WhatsApp Marketing, and Conversational Commerce Platforms
SAP Emarsys is categorized as Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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