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- Microsoft Dynamics 365 Customer Insights-vs-Google Analytics
Compare Dynamics 365 Customer Insights and Google Analytics 
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsGoogle Analytics
Star Rating
(6,443)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsFeatured Products
Sponsored
Dromo
(19)
Digital Analytics
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Dynamics 365 Customer Insights vs Google Analytics
- Reviewers felt that Google Analytics meets the needs of their business better than Dynamics 365 Customer Insights.
- When comparing quality of ongoing product support, reviewers felt that Dynamics 365 Customer Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Dynamics 365 Customer Insights.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableGoogle Analytics
No pricing availableFree Trial
Dynamics 365 Customer Insights
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
11
9.0
5,353
Ease of Use
7.2
10
7.8
5,380
Ease of Setup
Not enough data
7.9
2,587
Ease of Admin
Not enough data
8.2
2,533
Quality of Support
8.1
8
7.5
4,447
Has the product been a good partner in doing business?
Not enough data
8.3
2,321
Product Direction (% positive)
6.8
11
8.5
5,236
Features by Category
Metrics
Not enough data
9.0
3880
Not enough data
8.7
3865
Not enough data
8.7
3806
Not enough data
8.6
3488
Not enough data
8.4
3258
Not enough data
8.4
3466
Not enough data
8.5
3516
Not enough data
8.6
3580
Not enough data
8.2
3173
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3417
Not enough data
8.2
3134
Not enough data
8.4
3373
Not enough data
8.5
3314
Not enough data
8.3
2994
Not enough data
8.5
3532
Other
Not enough data
8.5
3562
Not enough data
8.5
3380
Not enough data
8.4
3170
Not enough data
8.7
3305
Not enough data
8.5
2583
Not enough data
8.0
2314
Not enough data
8.2
2688
Administration
Not enough data
8.5
2509
Not enough data
8.2
2221
Not enough data
8.9
3343
Not enough data
8.9
3451
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Tracking & Reporting
Not enough data
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Metrics
Not enough data
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Google Analytics share no categories
Unique Categories
Dynamics 365 Customer Insights is categorized as Customer Data Platform (CDP)
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Most Helpful Reviews
Dynamics 365 Customer Insights
Most Helpful Favorable Review
Verified User in Staffing and Recruiting
Not super user friendly visually, but it gets the job done
Most Helpful Critical Review
Verified User in Legal Services
I wish that the word options in Microsoft were a little more user friendly and visible.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Verified User in Staffing and Recruiting
Not super user friendly visually, but it gets the job done
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Legal Services
I wish that the word options in Microsoft were a little more user friendly and visible.
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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