Compare Dynamic Yield and Insider 
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldInsider
Star Rating
(1,095)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in email marketing, particularly in building and personalizing emails with a score of 9.7, while Insider also performs well but slightly edges out with a perfect score in the same category.
- Reviewers mention that Insider's ease of use is a standout feature, scoring 9.5 compared to Dynamic Yield's 8.3, making it more accessible for teams without extensive technical expertise.
- G2 users highlight that Dynamic Yield's visitor behavior monitoring is less effective, scoring 8.1, while Insider shines with a score of 9.5, indicating a more robust capability in tracking user interactions.
- Users on G2 report that Insider's customer profiles feature is superior, achieving a score of 9.6, which allows for better segmentation and targeting compared to Dynamic Yield's score of 8.6.
- Reviewers say that Dynamic Yield's dynamic segmentation feature is highly rated at 9.5, but Insider's overall platform capabilities, including its journey optimization scoring the same, provide a more comprehensive solution for marketers.
- Users report that while both platforms offer personalization features, Insider's personalized discounts and website personalization capabilities score higher at 9.7, indicating a more effective approach to engaging customers.
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Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableInsider
No pricing availableFree Trial
Dynamic Yield
No trial information availableInsider
Free Trial is available
Ratings
Meets Requirements
8.7
139
9.5
983
Ease of Use
8.3
138
9.5
989
Ease of Setup
7.6
62
9.1
447
Ease of Admin
8.3
57
9.2
248
Quality of Support
9.1
138
9.6
983
Has the product been a good partner in doing business?
9.1
58
9.5
249
Product Direction (% positive)
9.6
135
9.7
936
Features by Category
Email Marketing
Not enough data
9.7
439
Not enough data
9.7
417
Not enough data
9.7
419
Not enough data
9.7
362
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
453
Not enough data
9.6
468
Not enough data
9.6
458
Not enough data
Feature Not Available
Lead Management
Not enough data
9.6
435
Not enough data
9.5
435
Not enough data
9.6
468
Not enough data
Feature Not Available
Not enough data
9.6
410
Not enough data
9.6
374
Not enough data
9.6
419
Not enough data
9.6
406
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
377
Not enough data
9.5
386
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.5
461
Not enough data
9.5
460
Not enough data
9.5
454
Not enough data
9.5
453
Not enough data
9.3
359
Platform
Not enough data
9.6
448
Not enough data
Feature Not Available
Not enough data
9.6
433
Not enough data
9.6
372
Not enough data
9.5
382
Not enough data
9.6
416
Not enough data
9.5
358
Integration
Not enough data
9.4
418
Not enough data
9.4
419
Not enough data
9.5
390
Visitor Behavior
8.1
49
9.5
536
8.8
52
9.6
554
8.1
44
9.5
505
Templates
8.2
38
9.5
515
8.4
47
9.6
558
8.4
47
9.6
553
Personalization
9.2
53
9.6
540
8.7
47
9.6
531
8.1
43
9.6
543
6.6
33
9.5
479
9.0
42
9.6
526
9.4
47
9.6
526
9.1
49
9.6
555
9.1
39
9.6
543
Multichannel
8.9
48
9.7
545
7.4
32
9.5
483
8.5
45
9.6
546
Administration
8.4
33
9.6
544
7.8
48
9.4
559
8.3
44
9.5
538
8.1
42
9.4
538
Segmentation
9.1
45
9.7
569
8.6
41
9.6
547
Targeting
8.9
41
9.7
563
8.9
40
9.6
538
Triggered Content
8.0
27
9.5
477
8.4
21
9.6
472
8.8
32
9.7
525
Personalized Content
8.7
43
9.7
514
7.9
21
9.7
494
9.1
43
9.6
550
Text Messaging
Not enough data
9.8
50
Not enough data
9.6
49
Not enough data
9.7
48
Not enough data
9.6
48
Not enough data
9.6
50
Not enough data
9.6
49
Not enough data
9.8
48
Not enough data
9.5
49
SMS Platform
Not enough data
9.6
49
Not enough data
9.6
49
Not enough data
9.7
47
Not enough data
Feature Not Available
Not enough data
9.6
52
Not enough data
9.4
51
Data Sourcing
Not enough data
9.5
544
|
Verified
Not enough data
9.5
533
|
Verified
Not enough data
9.6
337
Not enough data
9.6
561
|
Verified
Intelligence
Not enough data
9.5
566
|
Verified
Not enough data
9.5
540
|
Verified
Not enough data
9.6
532
|
Verified
Platform Basics
Not enough data
9.5
593
|
Verified
Not enough data
9.5
593
|
Verified
Platform Data
Not enough data
9.5
578
|
Verified
Not enough data
9.5
561
|
Verified
Not enough data
9.4
594
|
Verified
Not enough data
9.4
564
Platform Additional Functionality
Not enough data
9.5
568
|
Verified
Not enough data
9.5
566
|
Verified
Not enough data
9.5
553
Search Setup
Not enough data
9.8
40
Not enough data
9.8
41
Not enough data
9.8
40
Not enough data
9.9
38
Product Discovery
Not enough data
9.8
43
Not enough data
9.8
42
Not enough data
9.8
42
Not enough data
9.9
37
Not enough data
9.8
40
Integration
Not enough data
9.7
42
Not enough data
9.9
38
Not enough data
9.8
40
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
15
Not enough data
9.4
16
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.6
14
Not enough data
9.6
14
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.8
14
Not enough data
9.8
14
Not enough data
9.6
13
Not enough data
9.7
13
Analysis
Not enough data
9.3
563
Not enough data
9.5
627
Not enough data
9.3
497
|
Verified
Not enough data
9.5
537
|
Verified
Campaigns
Not enough data
9.4
521
|
Verified
Not enough data
9.7
630
|
Verified
Not enough data
9.5
427
Not enough data
9.3
430
Not enough data
9.6
505
|
Verified
Not enough data
9.6
591
|
Verified
Engagement
Not enough data
9.6
567
Platform
Not enough data
9.6
608
Not enough data
9.5
563
|
Verified
Not enough data
9.5
483
Categories
Categories
Shared Categories
Dynamic Yield and Insider are categorized as Personalization Engines, E-Commerce Personalization, and Personalization
Unique Categories
Dynamic Yield is categorized as A/B Testing
Insider is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Retail
26.9%
Apparel & Fashion
9.9%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Most Helpful Reviews
Dynamic Yield
Most Helpful Favorable Review
Madison C.
Verified User in Apparel & Fashion
The abundances of resources (CSM, tech meetings, in person meetings, support tickets, etc)
Most Helpful Critical Review
Verified User in Consumer Goods
Something that could improve is to have a backend API instead of having a client side sdk.
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Madison C.
Verified User in Apparel & Fashion
The abundances of resources (CSM, tech meetings, in person meetings, support tickets, etc)
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Consumer Goods
Something that could improve is to have a backend API instead of having a client side sdk.
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Alternatives
Discussions
Will you have video tutorials available for new users?
1 comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Dynamic Yield has no more discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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