Compare Dovetail and Marvin 
At a Glance
Market Segments
Mid-Market (47.6% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Free
Free 2 Users
Dovetail
Star Rating
(146)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansMarvin
Star Rating
(98)4.8 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Free 2 Users
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dovetail excels in its Video Snippets feature, scoring 9.0, which allows for effective user feedback collection, while Marvin offers a slightly higher score of 9.2, indicating a strong performance in this area as well.
- Reviewers mention that Marvin's AI Functionality - Insight Engines is a standout feature with a score of 9.1, significantly outperforming Dovetail's score of 7.5, suggesting that Marvin provides more advanced AI capabilities for data analysis.
- G2 users highlight Dovetail's superior Text/Notes functionality, scoring 9.3 compared to Marvin's 8.7, indicating that users find Dovetail more effective for note-taking and text management.
- Users on G2 report that Marvin's Data Security features are highly rated at 9.3, while Dovetail's score of 8.2 suggests that Marvin may offer more robust security measures, which is crucial for sensitive data handling.
- Reviewers mention that Dovetail's Team Collaboration feature scores 8.3, while Marvin shines with a score of 8.9, indicating that Marvin may provide a more seamless collaborative experience for teams.
- Users say that Dovetail's Participant Selection options, particularly in-app, score 6.3, while Marvin's score of 8.3 suggests a more user-friendly and effective approach to selecting participants for feedback.
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Pricing
Entry-Level Pricing
Dovetail
Free
Free
Uncover insights fast in video calls, support tickets, docs, and more
- One project
- One channel
- Unlimited users
Marvin
Free
Free
2 Users
Good for small teams that want to speed up their user research. Limited platform functionalities.
- Qualitative Data Analysis
- Research Repository
Free Trial
Dovetail
Free Trial is available
Marvin
Free Trial is available
Ratings
Meets Requirements
8.5
119
9.1
76
Ease of Use
8.6
127
8.8
79
Ease of Setup
8.8
95
8.9
46
Ease of Admin
9.4
35
9.3
28
Quality of Support
9.3
75
9.8
60
Has the product been a good partner in doing business?
9.1
34
9.8
29
Product Direction (% positive)
8.2
114
9.7
74
Features by Category
User Response Methods
Feature Not Available
7.1
53
Feature Not Available
9.2
65
Feature Not Available
9.3
68
Feature Not Available
7.1
51
Feature Not Available
8.7
66
Participant Selection
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Insights
7.6
30
8.5
64
8.1
30
9.0
62
8.2
31
8.3
61
Generative AI
7.1
26
9.0
51
Content Management
8.1
45
8.8
31
8.4
46
8.4
31
8.3
46
8.8
30
Content Discovery
8.2
47
8.8
30
7.5
46
9.1
32
7.9
43
8.3
30
6.3
40
Feature Not Available
8.1
44
8.1
29
6.9
41
7.7
29
Generative AI
6.3
40
8.8
29
7.7
41
9.0
30
Feedback Source
5.8
12
Not enough data
4.7
11
Feature Not Available
4.4
12
Not enough data
3.6
11
Feature Not Available
3.8
10
Feature Not Available
Feedback Management
8.9
15
Not enough data
9.0
15
8.7
5
8.9
15
8.7
5
8.0
15
Not enough data
Insights
4.4
13
Feature Not Available
8.0
14
8.7
5
6.0
13
Not enough data
Voice
4.6
19
Not enough data
7.1
21
Not enough data
Transcription
6.8
23
7.3
5
7.8
21
Not enough data
6.6
21
Not enough data
6.7
22
Not enough data
Editing
8.3
20
Not enough data
6.1
18
Not enough data
7.7
20
Not enough data
4.4
18
Not enough data
Integration
8.1
18
Not enough data
5.6
16
Not enough data
7.3
16
Not enough data
4.2
16
Not enough data
6.7
15
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
9.3
5
Not enough data
Management
8.3
87
9.0
42
8.7
85
8.7
39
8.6
80
9.3
37
Functionality
6.4
78
8.4
36
9.0
88
8.9
41
8.6
83
9.2
41
7.2
73
8.3
37
Setup
7.4
15
Not enough data
6.8
14
Not enough data
8.5
14
Not enough data
Data
8.2
14
Not enough data
5.9
15
Not enough data
Analysis
6.0
13
Not enough data
4.9
13
Not enough data
6.5
13
Not enough data
6.4
14
Not enough data
4.8
14
Not enough data
6.3
12
Not enough data
5.1
12
Not enough data
Customization
4.9
12
Not enough data
4.2
12
Not enough data
4.7
12
Not enough data
Generative AI
5.4
14
Not enough data
6.5
14
Not enough data
Categories
Categories
Shared Categories
Dovetail and Marvin are categorized as Insight Engines, User Research, Transcription, Consumer Video Feedback, and User Research Repositories
Unique Categories
Dovetail is categorized as Experience Management and Text Analysis
Marvin has no unique categories
Reviews
Reviewers' Company Size
Dovetail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marvin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.1%
Information Technology and Services
19.6%
Marketing and Advertising
6.3%
Financial Services
5.6%
Research
4.2%
Other
41.3%
Computer Software
21.7%
Consulting
10.9%
Information Technology and Services
10.9%
Financial Services
7.6%
Research
6.5%
Other
42.4%
Most Helpful Reviews
Dovetail
Most Helpful Favorable Review
Anna B.
Verified User in Consulting
I’ve been using Dovetail for qualitative data analysis since 2021, and it has significantly improved my workflow and efficiency as a qualitative researcher. Before switching to Dovetail, I used Google Docs with a makeshift plugin to export insights to...
Most Helpful Critical Review
Verified User in Computer Software
We built a large research database in Dovetail over three years, which included numerous interviews, highlights, insights, and global tags. A few months ago, Dovetail removed the features that helped us navigate this extensive database, stating that they...
Marvin
Most Helpful Favorable Review
Jasmin M.
Verified User in Computer Software
- AI capabilities - Research repository functionality
Most Helpful Critical Review
Ren S.
Verified User in Financial Services
I haven't used some of the tagging features, as we do synthesis outside of the platform.
Anna B.
Verified User in Consulting
I’ve been using Dovetail for qualitative data analysis since 2021, and it has significantly improved my workflow and efficiency as a qualitative researcher. Before switching to Dovetail, I used Google Docs with a makeshift plugin to export insights to...
Jasmin M.
Verified User in Computer Software
- AI capabilities - Research repository functionality
Verified User in Computer Software
We built a large research database in Dovetail over three years, which included numerous interviews, highlights, insights, and global tags. A few months ago, Dovetail removed the features that helped us navigate this extensive database, stating that they...
Ren S.
Verified User in Financial Services
I haven't used some of the tagging features, as we do synthesis outside of the platform.
Alternatives
Discussions
How can I make notes public
2 comments
BA
Dovetail only supports making *insights* public, unfortunately it doesn't support making *notes* public. So the only two ways to tackle this are to either...Read more
Dovetail has no more discussions with answers
Marvin has no discussions with answers
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