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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
Contact Us
Free Trial
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansZoho Marketing Automation
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dotdigital excels in email marketing capabilities, particularly in "Sending Outbound Emails" with a score of 9.1, while Zoho Marketing Automation scores 8.5 in the same area, indicating that Dotdigital may provide a more robust email outreach experience.
- Reviewers mention that Dotdigital's "Quality of Support" is rated at 8.8, significantly higher than Zoho's 7.9, suggesting that users may find more reliable assistance and resources when using Dotdigital.
- G2 users highlight Dotdigital's superior "Building and Personalizing Emails" feature, scoring 8.9 compared to Zoho's 8.2, which indicates that Dotdigital may offer more advanced tools for creating tailored email content.
- Users on G2 report that Dotdigital's "Email Segmentation" feature is rated at 8.7, while Zoho's is slightly lower at 8.2, suggesting that Dotdigital may provide more effective options for targeting specific audience segments.
- Reviewers mention that Dotdigital's "Automated Alerts and Tasks" feature scores 7.8, while Zoho's is higher at 8.3, indicating that users may find Zoho's automation capabilities more effective for managing tasks and alerts.
- Users say that Dotdigital's "Dynamic Segmentation" feature is rated at 8.7, which is higher than Zoho's 8.2, suggesting that Dotdigital may offer more flexibility and effectiveness in segmenting audiences based on behavior and preferences.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
Dotdigital
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.6
945
8.1
71
Ease of Use
8.7
956
8.1
71
Ease of Setup
8.1
501
7.8
39
Ease of Admin
8.4
375
7.6
33
Quality of Support
8.9
925
8.1
65
Has the product been a good partner in doing business?
8.6
374
8.1
33
Product Direction (% positive)
8.9
931
8.6
69
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
8.2
42
9.1
545
|
Verified
8.6
42
8.8
535
|
Verified
8.5
42
8.6
505
|
Verified
8.7
45
Online Marketing
8.0
449
|
Verified
8.2
44
8.3
486
|
Verified
7.8
43
8.3
478
|
Verified
8.0
38
8.3
496
|
Verified
8.1
40
7.8
403
7.9
44
Lead Management
8.1
380
|
Verified
8.6
46
8.1
411
|
Verified
Feature Not Available
8.7
491
|
Verified
8.3
46
7.8
350
|
Verified
8.2
46
8.0
361
|
Verified
8.5
47
8.0
386
|
Verified
8.2
46
7.8
352
|
Verified
8.2
46
7.8
371
|
Verified
8.6
45
Campaign Management
8.3
441
|
Verified
8.3
43
8.0
360
|
Verified
7.5
42
7.6
325
|
Verified
8.3
43
7.4
318
7.5
40
Social
7.0
303
8.0
42
7.4
322
|
Verified
8.0
41
7.1
315
|
Verified
8.5
40
7.2
305
|
Verified
8.0
42
7.1
294
|
Verified
7.9
42
Reporting & Analytics
8.5
506
|
Verified
8.4
47
8.1
413
|
Verified
8.2
44
7.8
383
|
Verified
7.8
43
7.7
363
|
Verified
7.8
44
7.4
330
7.3
41
Platform
8.0
358
|
Verified
7.7
35
8.2
316
|
Verified
8.5
37
8.7
369
|
Verified
8.5
35
7.6
279
|
Verified
7.4
34
7.6
305
|
Verified
7.8
31
8.8
354
|
Verified
8.4
35
7.8
284
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
8.3
37
7.9
351
|
Verified
7.9
36
7.6
312
|
Verified
7.9
36
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Feature Not Available
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Feature Not Available
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.1
21
Campaign Activity
Not enough data
8.5
24
|
Verified
Not enough data
7.9
24
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.2
23
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
7.1
22
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Zoho Marketing Automation are categorized as SMS Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Zoho Marketing Automation is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Marketing and Advertising
20.2%
Information Technology and Services
11.9%
Computer Software
8.3%
Retail
6.0%
Financial Services
4.8%
Other
48.8%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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