Compare Dotdigital and V12 Data 
At a Glance
Market Segments
Mid-Market (44.8% of reviews)
Small-Business (60.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(995)4.3 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansV12 Data
Star Rating
(43)4.1 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
No pricing available
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Dotdigital vs V12 Data
When assessing the two solutions, reviewers found Dotdigital easier to use, set up, and administer. Reviewers also preferred doing business with Dotdigital overall.
- Reviewers felt that Dotdigital meets the needs of their business better than V12 Data.
- When comparing quality of ongoing product support, reviewers felt that V12 Data is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dotdigital over V12 Data.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
V12 Data
No pricing availableFree Trial
Dotdigital
Free Trial is available
V12 Data
No trial information availableRatings
Meets Requirements
8.5
831
7.2
31
Ease of Use
8.6
842
7.5
31
Ease of Setup
7.9
409
7.2
13
Ease of Admin
8.4
333
6.7
13
Quality of Support
8.8
812
9.2
31
Has the product been a good partner in doing business?
8.5
333
7.7
13
Product Direction (% positive)
8.8
817
7.0
31
Features by Category
Email Marketing
8.9
474
|
Verified
Not enough data
9.1
465
|
Verified
Not enough data
8.8
457
|
Verified
Not enough data
8.5
430
|
Verified
Not enough data
Online Marketing
8.0
381
|
Verified
Not enough data
8.2
416
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
8.3
427
|
Verified
Not enough data
7.8
337
Not enough data
Lead Management
8.1
313
|
Verified
Not enough data
8.2
347
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.8
290
|
Verified
Not enough data
7.9
299
|
Verified
Not enough data
7.9
323
|
Verified
Not enough data
7.8
294
|
Verified
Not enough data
7.9
308
|
Verified
Not enough data
Campaign Management
8.4
379
|
Verified
Not enough data
8.1
302
|
Verified
Not enough data
7.6
270
|
Verified
Not enough data
7.5
263
Not enough data
Social
7.0
248
Not enough data
7.4
266
|
Verified
Not enough data
7.2
261
|
Verified
Not enough data
7.3
251
|
Verified
Not enough data
7.1
243
|
Verified
Not enough data
Reporting & Analytics
8.4
438
|
Verified
Not enough data
8.1
355
|
Verified
Not enough data
7.8
327
|
Verified
Not enough data
7.6
307
|
Verified
Not enough data
7.4
274
Not enough data
Platform
8.0
280
|
Verified
Not enough data
8.1
242
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
7.5
208
|
Verified
Not enough data
7.6
237
|
Verified
Not enough data
8.8
279
|
Verified
Not enough data
7.7
214
|
Verified
Not enough data
Integration
8.2
287
|
Verified
Not enough data
7.9
276
|
Verified
Not enough data
7.5
242
|
Verified
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
8.4
123
Not enough data
7.8
112
Not enough data
7.7
118
Not enough data
8.7
118
Not enough data
Feature Not Available
Not enough data
7.7
103
Not enough data
Integrations
7.2
85
Not enough data
7.1
86
Not enough data
7.5
92
Not enough data
7.6
96
Not enough data
Platform
7.8
99
Not enough data
7.9
99
Not enough data
7.5
90
Not enough data
7.9
98
Not enough data
8.1
108
Not enough data
8.3
112
Not enough data
7.6
91
Not enough data
8.7
112
Not enough data
Diagnosis
7.8
205
Not enough data
7.8
211
Not enough data
8.3
236
Not enough data
8.2
208
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
255
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
251
Not enough data
8.3
234
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
221
Not enough data
Feature Not Available
Not enough data
7.9
197
Not enough data
8.3
220
Not enough data
Edit
7.6
195
Not enough data
8.7
228
Not enough data
8.3
215
Not enough data
Logistics
8.3
235
Not enough data
7.6
199
Not enough data
8.0
209
Not enough data
8.1
205
Not enough data
Generative AI
7.2
152
Not enough data
7.0
148
Not enough data
Text Messaging
8.6
40
Not enough data
Feature Not Available
Not enough data
8.2
40
Not enough data
7.9
38
Not enough data
8.0
39
Not enough data
7.2
34
Not enough data
8.5
41
Not enough data
8.0
37
Not enough data
SMS Platform
7.7
39
Not enough data
8.5
39
Not enough data
7.4
32
Not enough data
Feature Not Available
Not enough data
7.9
33
Not enough data
8.5
36
Not enough data
Data Sourcing
7.8
62
Not enough data
8.0
61
Not enough data
8.2
59
Not enough data
8.2
65
Not enough data
Intelligence
8.4
61
Not enough data
7.6
55
Not enough data
7.5
55
Not enough data
Platform Basics
8.7
96
Not enough data
8.6
92
Not enough data
Platform Data
8.2
97
Not enough data
7.8
87
Not enough data
8.3
100
Not enough data
8.1
90
Not enough data
Platform Additional Functionality
8.5
50
Not enough data
8.1
91
Not enough data
7.9
84
Not enough data
Functionality
8.0
182
Not enough data
7.9
160
Not enough data
7.9
164
Not enough data
Support
8.0
180
Not enough data
8.4
172
Not enough data
8.8
190
Not enough data
Page Customization
8.9
67
Not enough data
8.3
62
Not enough data
8.3
58
Not enough data
8.2
41
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
58
Not enough data
8.1
51
Not enough data
7.3
45
Not enough data
Integrations
7.5
48
Not enough data
8.5
53
Not enough data
7.9
50
Not enough data
Generative AI
7.2
39
Not enough data
Analysis
8.2
80
|
Verified
Not enough data
8.6
94
Not enough data
7.9
78
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
Campaigns
8.3
80
Not enough data
7.7
75
|
Verified
Not enough data
7.9
77
Not enough data
7.6
73
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.8
93
|
Verified
Not enough data
Engagement
7.8
74
|
Verified
Not enough data
Platform
8.4
93
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
8.3
78
|
Verified
Not enough data
Categories
Categories
Shared Categories
Dotdigital and V12 Data share no categories
Unique Categories
Dotdigital is categorized as SMS Marketing, Email Template Builder, Personalization, Personalization Engines, Email Deliverability, Customer Journey Analytics, Customer Data Platform (CDP), Landing Page Builders, Communication Platform as a Service, Transactional Email, Mobile Marketing, Marketing Automation, and Push Notification
V12 Data is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
V12 Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
12.4%
Marketing and Advertising
7.4%
Non-Profit Organization Management
7.3%
Financial Services
3.8%
Consumer Goods
3.4%
Other
65.7%
Marketing and Advertising
55.0%
Information Technology and Services
7.5%
Accounting
7.5%
Renewables & Environment
5.0%
Insurance
5.0%
Other
20.0%
Most Helpful Reviews
Dotdigital
Most Helpful Favorable Review
Sarah S.
Verified User in Construction
The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but DotMailer integration allows customers to update mailing preferences and updates automatically on...
Most Helpful Critical Review
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
V12 Data
Most Helpful Favorable Review
Nathan V.
Verified User in Marketing and Advertising
I've found Launchpad extremely useful in generating direct mail lists. The interface is very easy to use and the lists are generated almost instantly.
Most Helpful Critical Review
Ruben L.
Verified User in Marketing and Advertising
Some of the features are still pretty limited and the pricing I've seen thus far is geared towards end user mailers and not the trade. I tried to perform a match and append with emails to a file and it was a bit cumbersome, and then it automatically...
Sarah S.
Verified User in Construction
The integration with our Microsoft Dynamics CRM. We used to have Mad Mimi (which is extremely good for the cost and is a very good basic emailing tool), but DotMailer integration allows customers to update mailing preferences and updates automatically on...
Nathan V.
Verified User in Marketing and Advertising
I've found Launchpad extremely useful in generating direct mail lists. The interface is very easy to use and the lists are generated almost instantly.
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
Ruben L.
Verified User in Marketing and Advertising
Some of the features are still pretty limited and the pricing I've seen thus far is geared towards end user mailers and not the trade. I tried to perform a match and append with emails to a file and it was a bit cumbersome, and then it automatically...
Alternatives
Discussions
Can dotMailer track attachments?
2 comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Most commonly used feature(s)?
1 comment
ML
Hello! We have a wide spectrum of clientele who utilize all varying functions within our platform. However, our Email, Lead builder, Simple Ads/Display Ads...Read more
V12 Data has no more discussions with answers
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