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- Dotdigital-vs-HubSpot Marketing Hub
Compare Dotdigital and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (44.8% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Dotdigital
Star Rating
(995)4.3 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Campaigns, with a score of 9.1, while Dotdigital also performs well but slightly lower at 8.8. Reviewers mention that HubSpot's user-friendly interface makes it easier to create and manage email campaigns.
- Reviewers mention that Dotdigital shines in Sending Outbound Emails, scoring 9.1 compared to HubSpot's 8.9. Users on G2 appreciate Dotdigital's robust deliverability features, which help ensure emails reach their intended recipients.
- Users say that HubSpot Marketing Hub offers superior Landing Pages and Forms functionality, scoring 8.5, while Dotdigital lags behind at 8.1. Reviewers highlight HubSpot's drag-and-drop editor as a key feature that simplifies the creation of landing pages.
- G2 users report that Dotdigital excels in Automated Email Responses, with a score of 8.5, compared to HubSpot's 8.8. Reviewers mention that Dotdigital's automation capabilities allow for more personalized customer interactions.
- Users on G2 highlight HubSpot's strong performance in Lead Management, scoring 8.6, while Dotdigital scores 8.1. Reviewers mention that HubSpot's lead scoring and nurturing features are particularly effective for small businesses.
- Reviewers mention that both platforms have strong Quality of Support, with HubSpot scoring 8.7 and Dotdigital at 8.8. Users appreciate Dotdigital's responsive customer service, which is often highlighted in reviews as a significant advantage.
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Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Dotdigital
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
831
8.5
8,637
Ease of Use
8.6
842
8.6
9,463
Ease of Setup
7.9
409
8.1
5,352
Ease of Admin
8.4
333
8.5
4,500
Quality of Support
8.8
812
8.7
8,184
Has the product been a good partner in doing business?
8.5
333
8.8
4,421
Product Direction (% positive)
8.8
817
8.8
8,296
Features by Category
Email Marketing
8.9
474
|
Verified
8.8
4894
|
Verified
9.1
465
|
Verified
8.9
4764
|
Verified
8.8
457
|
Verified
8.6
4767
|
Verified
8.5
430
|
Verified
8.8
4477
|
Verified
Online Marketing
8.0
381
|
Verified
8.5
4633
|
Verified
8.2
416
|
Verified
8.3
3978
|
Verified
8.3
411
|
Verified
8.1
3698
|
Verified
8.3
427
|
Verified
8.2
4231
|
Verified
7.8
337
8.1
3891
|
Verified
Lead Management
8.1
313
|
Verified
8.6
4419
|
Verified
8.2
347
|
Verified
8.2
4166
|
Verified
8.6
424
|
Verified
8.4
4270
|
Verified
7.8
290
|
Verified
8.0
3785
|
Verified
7.9
299
|
Verified
8.5
4211
|
Verified
7.9
323
|
Verified
8.3
3955
|
Verified
7.8
294
|
Verified
8.4
3934
|
Verified
7.9
308
|
Verified
8.4
3936
|
Verified
Campaign Management
8.4
379
|
Verified
8.2
3544
|
Verified
8.1
302
|
Verified
8.0
3143
|
Verified
7.6
270
|
Verified
8.0
3101
|
Verified
7.5
263
7.3
2259
|
Verified
Social
7.0
248
7.8
3217
|
Verified
7.4
266
|
Verified
8.3
3617
|
Verified
7.2
261
|
Verified
8.2
3586
|
Verified
7.3
251
|
Verified
8.1
3464
|
Verified
7.1
243
|
Verified
7.8
2694
|
Verified
Reporting & Analytics
8.4
438
|
Verified
8.3
4597
|
Verified
8.1
355
|
Verified
8.1
4276
|
Verified
7.8
327
|
Verified
7.6
3441
|
Verified
7.6
307
|
Verified
7.6
3126
|
Verified
7.4
274
7.7
3558
|
Verified
Platform
8.0
280
|
Verified
8.0
2923
|
Verified
8.1
242
|
Verified
8.5
2957
|
Verified
8.6
292
|
Verified
8.7
2923
|
Verified
7.5
208
|
Verified
8.0
1934
|
Verified
7.6
237
|
Verified
7.5
1827
|
Verified
8.8
279
|
Verified
8.6
2761
|
Verified
7.7
214
|
Verified
8.0
2008
|
Verified
Integration
8.2
287
|
Verified
8.4
2934
|
Verified
7.9
276
|
Verified
8.1
2631
|
Verified
7.5
242
|
Verified
8.1
2422
|
Verified
Administration
8.4
123
Not enough data
7.8
112
Not enough data
7.7
118
Not enough data
8.7
118
Not enough data
Feature Not Available
Not enough data
7.7
103
Not enough data
Integrations
7.2
85
Not enough data
7.1
86
Not enough data
7.5
92
Not enough data
7.6
96
Not enough data
Platform
7.8
99
Not enough data
7.9
99
Not enough data
7.5
90
Not enough data
7.9
98
Not enough data
8.1
108
Not enough data
8.3
112
Not enough data
7.6
91
Not enough data
8.7
112
Not enough data
Lead Intelligence
Not enough data
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Lead Management
Not enough data
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Marketing Campaigns
Not enough data
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Campaign Execution
Not enough data
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Messenger
Not enough data
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Channels
Not enough data
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Customers
Not enough data
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Diagnosis
7.8
205
Not enough data
7.8
211
Not enough data
8.3
236
Not enough data
8.2
208
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
255
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
251
Not enough data
8.3
234
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
221
Not enough data
Feature Not Available
Not enough data
7.9
197
Not enough data
8.3
220
Not enough data
Edit
7.6
195
Not enough data
8.7
228
Not enough data
8.3
215
Not enough data
Logistics
8.3
235
Not enough data
7.6
199
Not enough data
8.0
209
Not enough data
8.1
205
Not enough data
Generative AI
7.2
152
Not enough data
7.0
148
Not enough data
Text Messaging
8.6
40
Not enough data
Feature Not Available
Not enough data
8.2
40
Not enough data
7.9
38
Not enough data
8.0
39
Not enough data
7.2
34
Not enough data
8.5
41
Not enough data
8.0
37
Not enough data
SMS Platform
7.7
39
Not enough data
8.5
39
Not enough data
7.4
32
Not enough data
Feature Not Available
Not enough data
7.9
33
Not enough data
8.5
36
Not enough data
Data Sourcing
7.8
62
Not enough data
8.0
61
Not enough data
8.2
59
Not enough data
8.2
65
Not enough data
Intelligence
8.4
61
Not enough data
7.6
55
Not enough data
7.5
55
Not enough data
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
469
Not enough data
8.6
552
Platform Reporting
Not enough data
8.5
568
Not enough data
8.6
611
Content & Collaboration
Not enough data
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Social Management
Not enough data
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Platform Basics
8.7
96
8.3
276
8.6
92
8.2
290
Platform Data
8.2
97
8.1
283
7.8
87
8.1
285
8.3
100
8.7
328
8.1
90
8.3
291
Platform Additional Functionality
8.5
50
8.2
275
8.1
91
8.4
295
7.9
84
8.4
290
Functionality
8.0
182
Not enough data
7.9
160
Not enough data
7.9
164
Not enough data
Support
8.0
180
Not enough data
8.4
172
Not enough data
8.8
190
Not enough data
Platform Interoperability
Not enough data
8.1
479
Social Functionality
Not enough data
8.2
1170
Campaign Management
Not enough data
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Platform
Not enough data
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Page Customization
8.9
67
8.5
1186
|
Verified
8.3
62
8.0
1225
|
Verified
8.3
58
7.9
1115
|
Verified
8.2
41
8.2
1156
|
Verified
Page Optimization
Feature Not Available
8.2
1021
|
Verified
8.5
58
8.1
1133
|
Verified
8.1
51
8.2
1173
|
Verified
7.3
45
7.9
1060
|
Verified
Integrations
7.5
48
7.5
608
|
Verified
8.5
53
8.8
1092
|
Verified
7.9
50
8.6
1087
|
Verified
Generative AI
7.2
39
Feature Not Available
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
80
|
Verified
Not enough data
8.6
94
Not enough data
7.9
78
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
Campaigns
8.3
80
Not enough data
7.7
75
|
Verified
Not enough data
7.9
77
Not enough data
7.6
73
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.8
93
|
Verified
Not enough data
Engagement
7.8
74
|
Verified
Not enough data
Platform
8.4
93
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
8.3
78
|
Verified
Not enough data
Marketing Operations
Not enough data
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Dotdigital and HubSpot Marketing Hub are categorized as Customer Journey Analytics, Landing Page Builders, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
12.4%
Marketing and Advertising
7.4%
Non-Profit Organization Management
7.3%
Financial Services
3.8%
Consumer Goods
3.4%
Other
65.7%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Dotdigital
Most Helpful Favorable Review
Marko B.
Verified User in Marketing and Advertising
dotMailer is continuously trying to add new services and features. They have a friendly staff who are well trained and always happy to help. I worked with dotMailer for several years now and was always been pleased with their service. Their easy editor...
Most Helpful Critical Review
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marko B.
Verified User in Marketing and Advertising
dotMailer is continuously trying to add new services and features. They have a friendly staff who are well trained and always happy to help. I worked with dotMailer for several years now and was always been pleased with their service. Their easy editor...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Internet
The automation works decently, but it's not all the way there yet. It's difficult to tell if your program is functioning the way you want it to, and the triggers can be pretty limiting. The reporting is not great. Reports that should be easy to access are...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Can dotMailer track attachments?
2 comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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