Compare DemandTools and ZoomInfo Operations 
At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Mid-Market (66.3% of reviews)
Entry-Level Pricing
Free
No pricing available
DemandTools
Star Rating
(266)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansZoomInfo Operations
Star Rating
(308)4.3 out of 5
Market Segments
Mid-Market (66.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that DemandTools excels in Lead Management with a segmentation score of 9.5, allowing for precise targeting and organization of leads, while ZoomInfo Operations has a lower segmentation score of 7.0, which may limit its effectiveness in managing diverse lead categories.
- Reviewers mention that DemandTools offers superior Data Quality and Cleansing capabilities, scoring 9.5, which is crucial for maintaining accurate and reliable data. In contrast, ZoomInfo Operations, while still competent, scores lower at 7.9, indicating potential challenges in data integrity.
- G2 users highlight DemandTools' strong CRM Integration with a score of 9.2, facilitating seamless connectivity with existing systems. Users on G2 note that ZoomInfo Operations, although it has a solid integration score of 8.6, may not provide the same level of ease and functionality.
- Reviewers say that DemandTools shines in Data Import & Export Tools with a remarkable score of 9.5, making it easier for users to manage data flows. Conversely, ZoomInfo Operations, while functional, has a lower score in this area, which could hinder users needing robust data management capabilities.
- Users report that DemandTools provides excellent Lead Validation features, scoring 8.8, which helps ensure the quality of leads entering the system. In comparison, ZoomInfo Operations scores 5.7 in this area, suggesting that users may face challenges in validating lead quality effectively.
- Reviewers mention that DemandTools has a more favorable Product Direction score of 7.5, indicating a positive outlook for future updates and features, while ZoomInfo Operations scores higher at 8.3, suggesting a more proactive approach to product development and user feedback integration.
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Pricing
Entry-Level Pricing
DemandTools
Free
Free
Free access to DemandTools Import, Export, Delete, and Verify modules.
- Import
- Export
- Delete
ZoomInfo Operations
No pricing availableFree Trial
DemandTools
No trial information availableZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.1
197
8.6
253
Ease of Use
8.3
198
8.3
254
Ease of Setup
8.7
146
8.4
176
Ease of Admin
8.8
140
8.6
149
Quality of Support
8.7
173
8.6
239
Has the product been a good partner in doing business?
8.8
136
9.0
147
Product Direction (% positive)
7.5
175
8.3
242
Features by Category
Lead Intelligence
Not enough data
8.7
23
|
Verified
Not enough data
7.9
25
Not enough data
8.5
25
Lead Management
Not enough data
9.5
30
Not enough data
8.3
23
Not enough data
9.0
29
Marketing Campaigns
Not enough data
8.0
24
Not enough data
7.9
24
Not enough data
7.6
24
Not enough data
8.3
21
Not enough data
8.5
26
Campaign Execution
Not enough data
8.0
20
Not enough data
8.5
24
Not enough data
8.6
23
Not enough data
8.0
23
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Source Access
8.0
11
Not enough data
9.1
11
Not enough data
9.3
10
Not enough data
Data Interaction
8.5
11
Not enough data
8.8
10
Not enough data
8.6
11
Not enough data
9.1
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.3
10
Not enough data
Data Exporting
9.4
9
Not enough data
9.3
9
Not enough data
9.0
10
Not enough data
Generative AI
Feature Not Available
Not enough data
Data Availability
Not enough data
8.2
10
Not enough data
8.3
11
Not enough data
7.7
10
Platform Additional Functionality
Not enough data
8.3
9
Not enough data
8.0
11
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
8.0
11
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.8
27
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.9
24
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
8.7
21
Matching
Not enough data
9.2
26
Not enough data
8.5
24
Not enough data
8.4
32
Routing
Not enough data
8.8
27
Not enough data
8.7
26
Not enough data
9.2
22
Not enough data
8.9
23
Platform Operations
Not enough data
8.9
22
Not enough data
8.4
22
Not enough data
9.0
35
Not enough data
8.7
22
Not enough data
9.1
27
Not enough data
9.0
32
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
5.7
5
Not enough data
5.8
6
Not enough data
7.3
5
Lead Management
Not enough data
7.0
5
Not enough data
5.3
5
Not enough data
6.9
6
Marketing Campaigns
Not enough data
7.3
5
Not enough data
4.3
5
Not enough data
5.0
6
Not enough data
5.3
6
Not enough data
7.8
6
Not enough data
6.7
6
Lead Intelligence
Not enough data
8.2
37
Not enough data
8.6
37
Not enough data
7.6
33
|
Verified
Lead Management
Not enough data
8.8
34
Not enough data
7.9
36
Not enough data
8.9
35
Marketing Campaigns
Not enough data
7.1
18
Not enough data
6.7
18
Not enough data
7.0
17
Not enough data
7.4
19
Not enough data
7.9
20
Data Availability - Marketing Account Intelligence
Not enough data
6.9
13
Data Accuracy - Marketing Account Intelligence
Not enough data
8.8
12
Attribution
Not enough data
9.5
10
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.3
10
|
Verified
Discovery
Not enough data
9.5
10
Not enough data
9.3
23
|
Verified
Not enough data
9.2
25
|
Verified
Management
Not enough data
9.3
10
Not enough data
8.8
21
|
Verified
Platform
Not enough data
8.8
25
|
Verified
Not enough data
9.1
23
Functionality
9.1
92
9.1
76
9.1
93
9.1
79
9.0
84
9.0
77
8.8
82
8.9
77
8.9
72
8.9
53
Management
8.4
63
8.5
63
8.1
64
8.9
73
8.7
43
8.9
40
7.0
30
8.7
42
7.9
33
8.5
39
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
DemandTools and ZoomInfo Operations are categorized as Data Quality
Unique Categories
DemandTools is categorized as Data Preparation and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
DemandTools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.1%
Information Technology and Services
13.7%
Financial Services
7.8%
Non-Profit Organization Management
6.6%
Higher Education
5.9%
Other
46.9%
Computer Software
34.8%
Information Technology and Services
18.7%
Marketing and Advertising
5.7%
Financial Services
5.4%
Market Research
3.3%
Other
32.1%
Most Helpful Reviews
DemandTools
Most Helpful Favorable Review
Anne G.
Verified User in Public Policy
User friendly, detailed data clean-up. Ability to clean data in batches.
Most Helpful Critical Review
Verified User in Venture Capital & Private Equity
I really like this product I have no complaints
ZoomInfo Operations
Most Helpful Favorable Review
Chris P.
Verified User in Human Resources
Unique uploads - mass import of contacts and accounts to Salesforce that are checked for duplicates (Better and cleaner than the salesforce import). You are also allowed to import a higher limit than salesforce or other tools allow. The Marketo integration...
Most Helpful Critical Review
Verified User in Marketing and Advertising
TL:DR - The features you get aren't worth the price, tool is not as sophisticated as demandtools.Lots of capital is required to have features equivalent to competitors. Look into a demandtools distribution engine or lean data combo. Don't make my...
Anne G.
Verified User in Public Policy
User friendly, detailed data clean-up. Ability to clean data in batches.
Chris P.
Verified User in Human Resources
Unique uploads - mass import of contacts and accounts to Salesforce that are checked for duplicates (Better and cleaner than the salesforce import). You are also allowed to import a higher limit than salesforce or other tools allow. The Marketo integration...
Verified User in Venture Capital & Private Equity
I really like this product I have no complaints
Verified User in Marketing and Advertising
TL:DR - The features you get aren't worth the price, tool is not as sophisticated as demandtools.Lots of capital is required to have features equivalent to competitors. Look into a demandtools distribution engine or lean data combo. Don't make my...
Alternatives
Discussions
Is there a Pricing Change in 2019 you dont reflect in your profile
1 comment
LT
Based on our 2019 renewal discussions, I asked essentially the same questions and was told that they now bundle the product and no longer offer DemandTools...Read more
DemandTools has no more discussions with answers
ZoomInfo Operations has no discussions with answers
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