Compare DemandTools and Openprise 
At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Enterprise (58.7% of reviews)
Entry-Level Pricing
Free
No pricing available
DemandTools
Star Rating
(266)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansOpenprise
Star Rating
(64)4.9 out of 5
Market Segments
Enterprise (58.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenpriseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that DemandTools excels in Data Quality and Cleansing with a score of 9.5, highlighting its robust features for maintaining clean and accurate data. In contrast, Openprise, while still strong, has a slightly lower score of 9.0 in this area, indicating that users may find DemandTools more effective for their data cleansing needs.
- Users report that Openprise shines in Quality of Support, achieving a remarkable score of 9.9. Many users on G2 appreciate the responsiveness and helpfulness of the support team, whereas DemandTools, with a score of 8.7, has received mixed feedback regarding support availability and effectiveness.
- G2 users highlight DemandTools' superior Lead Analysis capabilities, scoring 9.6, which reviewers say provides in-depth insights into lead behavior and engagement. Openprise, while competitive, does not have a specific score for this feature, suggesting that DemandTools may offer more comprehensive lead analysis tools.
- Users say that Openprise offers exceptional Automation features, scoring 9.7, which many reviewers mention as a key reason for their satisfaction. DemandTools, with a score of 8.1, is perceived as less automated, which may require more manual intervention from users.
- Reviewers mention that DemandTools provides a strong Data Sourcing experience, particularly in Data Enrichment with a score of 9.8, making it a preferred choice for users looking to enhance their data quality. Openprise, while effective, does not match this level of enrichment capability.
- Users on G2 report that Openprise's Governance features are highly rated at 9.0, with many praising its ability to manage data compliance and security effectively. DemandTools, with a score of 7.9, may not offer the same level of governance, which could be a concern for organizations prioritizing data security.
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Pricing
Entry-Level Pricing
DemandTools
Free
Free
Free access to DemandTools Import, Export, Delete, and Verify modules.
- Import
- Export
- Delete
Openprise
No pricing availableFree Trial
DemandTools
No trial information availableOpenprise
No trial information availableRatings
Meets Requirements
9.1
197
9.6
50
Ease of Use
8.3
198
8.3
49
Ease of Setup
8.7
146
8.7
33
Ease of Admin
8.8
140
8.5
33
Quality of Support
8.7
173
9.9
49
Has the product been a good partner in doing business?
8.8
136
9.8
33
Product Direction (% positive)
7.5
175
10.0
46
Features by Category
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.6
8
Lead Management
Not enough data
9.1
9
Not enough data
Not enough data
Not enough data
9.0
7
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Campaign Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Source Access
8.0
11
Not enough data
9.1
11
Not enough data
9.3
10
Not enough data
Data Interaction
8.5
11
Not enough data
8.8
10
Not enough data
8.6
11
Not enough data
9.1
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.3
10
Not enough data
Data Exporting
9.4
9
Not enough data
9.3
9
Not enough data
9.0
10
Not enough data
Generative AI
Feature Not Available
Not enough data
Data Sourcing
Not enough data
9.8
7
|
Verified
Not enough data
10.0
7
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
6
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.1
92
9.3
17
9.1
93
9.1
17
9.0
84
9.5
17
8.8
82
9.8
14
8.9
72
9.0
7
Management
8.4
63
8.1
13
8.1
64
9.7
17
8.7
43
Not enough data
7.0
30
Not enough data
7.9
33
9.0
5
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
DemandTools and Openprise are categorized as Data Quality
Unique Categories
DemandTools is categorized as Data Preparation and Salesforce AppExchange Apps
Openprise is categorized as Lead-to-Account Matching and Routing, Customer Data Platform (CDP), Account Data Management, and Attribution
Reviews
Reviewers' Company Size
DemandTools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Openprise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.1%
Information Technology and Services
13.7%
Financial Services
7.8%
Non-Profit Organization Management
6.6%
Higher Education
5.9%
Other
46.9%
Computer Software
39.7%
Information Technology and Services
27.0%
Retail
3.2%
Market Research
3.2%
Industrial Automation
3.2%
Other
23.8%
Most Helpful Reviews
DemandTools
Most Helpful Favorable Review
Anne G.
Verified User in Public Policy
User friendly, detailed data clean-up. Ability to clean data in batches.
Most Helpful Critical Review
Verified User in Venture Capital & Private Equity
I really like this product I have no complaints
Openprise
Most Helpful Favorable Review
Mike O.
Verified User in Computer Software
The support staff is great to work with.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
I wish there was a graphical user interface to better visualize what tasks are impacting a field. Also, sometimes the job errors are not very clear, but my customer support contact let me know they are working on improving this. Whenever I have shared...
Anne G.
Verified User in Public Policy
User friendly, detailed data clean-up. Ability to clean data in batches.
Mike O.
Verified User in Computer Software
The support staff is great to work with.
Verified User in Venture Capital & Private Equity
I really like this product I have no complaints
Verified User in Non-Profit Organization Management
I wish there was a graphical user interface to better visualize what tasks are impacting a field. Also, sometimes the job errors are not very clear, but my customer support contact let me know they are working on improving this. Whenever I have shared...
Alternatives
Discussions
Is there a Pricing Change in 2019 you dont reflect in your profile
1 comment
LT
Based on our 2019 renewal discussions, I asked essentially the same questions and was told that they now bundle the product and no longer offer DemandTools...Read more
DemandTools has no more discussions with answers
What are the Openprise capabilities?
2 comments
Official Response from Openprise
Clean Up Your Data
Nothing works when your data’s a mess. Deploy Openprise bots to:
Cleanse Data: Fix typos, formatting, and other errors to improve...Read more
Why should I consider Openprise?
2 comments
Official Response from Openprise
Boost Campaign Performance - Better segmentation, personalization, scoring, and routing mean more new opportunities.
Scale Up - Cut hundreds of hours of...Read more
Openprise has no more discussions with answers
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