Compare DemandTools and Openprise 
At a Glance
Market Segments
Mid-Market (49.0% of reviews)
Enterprise (58.7% of reviews)
Entry-Level Pricing
Free
No pricing available
DemandTools
Star Rating
(269)4.5 out of 5
Market Segments
Mid-Market (49.0% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansOpenprise
Star Rating
(64)4.9 out of 5
Market Segments
Enterprise (58.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenpriseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that DemandTools excels in data quality and cleansing with a score of 9.5, while Openprise also performs well but slightly better in preventative cleaning with a score of 9.8. Reviewers mention that DemandTools' data cleansing features are robust, but Openprise's proactive approach to data quality is a standout.
- Reviewers mention that Openprise shines in automation capabilities, scoring 9.7 compared to DemandTools' 8.1. Users on G2 highlight Openprise's ability to streamline workflows and automate repetitive tasks, making it a preferred choice for teams looking to enhance efficiency.
- G2 users note that both products offer strong data matching capabilities, with DemandTools scoring 8.9 and Openprise slightly ahead at 9.0. However, users say that Openprise's fuzzy matching feature is particularly praised for its accuracy in identifying duplicates.
- Users report that DemandTools has a solid reporting feature with a score of 8.4, but Openprise's reporting capabilities are perceived as more user-friendly, scoring 8.1. Reviewers mention that Openprise's dashboards and data visualizations are easier to navigate, enhancing the overall user experience.
- Reviewers mention that DemandTools has a strong focus on data sourcing with a breadth of data sources rated at 8.0, while Openprise excels in expandability with a perfect score of 10. Users say that Openprise's ability to integrate with various data sources seamlessly is a significant advantage.
- Users on G2 highlight that Openprise has a superior quality of support, scoring 9.9 compared to DemandTools' 8.7. Reviewers mention that Openprise's customer service is responsive and knowledgeable, which is crucial for users needing assistance with complex data management tasks.
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Pricing
Entry-Level Pricing
DemandTools
Free
Free
Free access to DemandTools Import, Export, Delete, and Verify modules.
- Import
- Export
- Delete
Openprise
No pricing availableFree Trial
DemandTools
No trial information availableOpenprise
No trial information availableRatings
Meets Requirements
9.1
200
9.6
50
Ease of Use
8.3
201
8.3
49
Ease of Setup
8.7
149
8.7
33
Ease of Admin
8.9
142
8.5
33
Quality of Support
8.7
176
9.9
49
Has the product been a good partner in doing business?
8.8
138
9.8
33
Product Direction (% positive)
7.6
178
10.0
46
Features by Category
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.6
8
Lead Management
Not enough data
9.1
9
Not enough data
Not enough data
Not enough data
9.0
7
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Campaign Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Source Access
8.3
14
Not enough data
9.3
14
Not enough data
9.5
13
Not enough data
Data Interaction
8.7
14
Not enough data
9.0
13
Not enough data
8.6
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.6
14
Not enough data
9.2
14
Not enough data
9.5
13
Not enough data
Data Exporting
9.3
12
Not enough data
9.2
12
Not enough data
9.0
13
Not enough data
Generative AI
Feature Not Available
Not enough data
Data Sourcing
Not enough data
9.8
7
|
Verified
Not enough data
10.0
7
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
6
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.1
95
9.3
17
9.1
96
9.1
17
9.0
87
9.5
17
8.8
85
9.8
14
9.0
75
9.0
7
Management
8.5
66
8.1
13
8.2
67
9.7
17
8.8
46
Not enough data
7.2
33
Not enough data
8.1
36
9.0
5
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
DemandTools and Openprise are categorized as Data Quality
Unique Categories
DemandTools is categorized as Data Preparation and Salesforce AppExchange Apps
Openprise is categorized as Lead-to-Account Matching and Routing, Customer Data Platform (CDP), Account Data Management, and Attribution
Reviews
Reviewers' Company Size
DemandTools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Openprise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.9%
Information Technology and Services
13.5%
Financial Services
7.7%
Non-Profit Organization Management
6.6%
Higher Education
5.8%
Other
47.5%
Computer Software
39.7%
Information Technology and Services
27.0%
Retail
3.2%
Market Research
3.2%
Industrial Automation
3.2%
Other
23.8%
Most Helpful Reviews
DemandTools
Most Helpful Favorable Review
Emily D.
Verified User in Computer Software
It's very easy to use and so well integrated with Salesforce and all your objects. Plus, you can see what you changes are going to happen before you make them. The main use I have for DemandTools is the De-Dupe functionality - which is amazing! The other...
Most Helpful Critical Review
Verified User in Biotechnology
The new upgraded version does not have adequate trainings and the customer support is not as robust. There is no way to get on a call with support to debug the error messages. I am hopeful once my issues are resolved , it will be fun to use the new DT too :)
Openprise
Most Helpful Favorable Review
Mike O.
Verified User in Computer Software
The support staff is great to work with.
Most Helpful Critical Review
Emily D.
Verified User in Computer Software
It's very easy to use and so well integrated with Salesforce and all your objects. Plus, you can see what you changes are going to happen before you make them. The main use I have for DemandTools is the De-Dupe functionality - which is amazing! The other...
Mike O.
Verified User in Computer Software
The support staff is great to work with.
Verified User in Biotechnology
The new upgraded version does not have adequate trainings and the customer support is not as robust. There is no way to get on a call with support to debug the error messages. I am hopeful once my issues are resolved , it will be fun to use the new DT too :)
Alternatives
Discussions
Is there a Pricing Change in 2019 you dont reflect in your profile
1 comment
LT
Based on our 2019 renewal discussions, I asked essentially the same questions and was told that they now bundle the product and no longer offer DemandTools...Read more
DemandTools has no more discussions with answers
What are the Openprise capabilities?
2 comments
Official Response from Openprise
Clean Up Your Data
Nothing works when your data’s a mess. Deploy Openprise bots to:
Cleanse Data: Fix typos, formatting, and other errors to improve...Read more
Why should I consider Openprise?
2 comments
Official Response from Openprise
Boost Campaign Performance - Better segmentation, personalization, scoring, and routing mean more new opportunities.
Scale Up - Cut hundreds of hours of...Read more
Openprise has no more discussions with answers
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