Compare Demandbase One and StackAdapt 
At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,732)4.4 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneStackAdapt
Star Rating
(753)4.8 out of 5
Market Segments
Small-Business (63.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in its Display Functionality with a score of 9.3, while StackAdapt shines in Cross Channel Capabilities with a score of 9.4, indicating that StackAdapt may offer a more versatile approach to multi-channel marketing.
- Reviewers mention that Demandbase One's Quality of Support is rated at 8.7, which is significantly lower than StackAdapt's impressive 9.9, suggesting that users may find StackAdapt's customer service more responsive and helpful.
- G2 users highlight that Demandbase One has a lower score of 7.5 for Contact Data Availability, while StackAdapt's score of 8.2 indicates better access to essential contact information, which is crucial for effective marketing campaigns.
- Users on G2 report that Demandbase One's Lead Intelligence features, particularly Market Insights and Account-level Insights, are rated at 8.7 and 9.0 respectively, while StackAdapt's corresponding scores are slightly lower at 8.3 and 8.9, suggesting Demandbase One may provide deeper insights for lead generation.
- Reviewers say that StackAdapt's Machine Learning Optimization feature, rated at 9.0, significantly outperforms Demandbase One's score of 7.2, indicating that StackAdapt may leverage AI more effectively for campaign optimization.
- Users report that Demandbase One's Campaign Measurement capabilities are rated at 8.3, while StackAdapt's score of 8.1 shows a slight edge for Demandbase One in this area, suggesting it may offer more robust tools for tracking campaign performance.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableStackAdapt
No pricing availableFree Trial
Demandbase One
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.5
1,362
9.4
652
Ease of Use
8.6
1,369
9.1
640
Ease of Setup
8.3
545
9.2
511
Ease of Admin
8.5
418
9.2
491
Quality of Support
8.8
1,183
9.9
645
Has the product been a good partner in doing business?
8.8
415
9.8
502
Product Direction (% positive)
8.1
1,297
9.7
623
Features by Category
Data Availability
7.5
586
Not enough data
8.5
604
Not enough data
8.2
566
Not enough data
7.8
56
Not enough data
Data Accuracy
7.2
586
Not enough data
8.0
599
Not enough data
7.9
53
Not enough data
Platform
7.4
152
Not enough data
8.2
195
Not enough data
8.5
217
Not enough data
8.3
150
Not enough data
7.2
125
Not enough data
8.2
143
Not enough data
Features
8.3
450
Not enough data
8.7
484
Not enough data
7.7
412
Not enough data
8.1
445
Not enough data
8.5
573
Not enough data
8.1
491
Not enough data
7.9
453
Not enough data
8.0
390
Not enough data
7.4
289
Not enough data
Channel Functionality
Not enough data
9.3
331
Platform Interoperability
Not enough data
8.8
205
Campaign Management
8.3
34
9.0
408
|
Verified
8.1
34
9.0
409
|
Verified
8.7
33
9.2
398
|
Verified
7.6
28
8.5
333
|
Verified
8.1
28
8.6
330
|
Verified
8.0
29
9.0
375
|
Verified
8.1
27
9.0
351
|
Verified
7.4
24
9.2
370
|
Verified
8.1
27
9.3
403
|
Verified
8.0
32
8.9
384
|
Verified
8.1
24
9.0
326
|
Verified
Feature Not Available
8.9
297
|
Verified
Feature Not Available
9.0
286
|
Verified
Targeting
8.8
34
9.4
412
|
Verified
8.5
32
9.3
397
|
Verified
8.6
32
9.3
398
|
Verified
8.3
30
9.3
390
|
Verified
Platform
8.5
30
8.7
323
|
Verified
8.5
32
8.7
381
|
Verified
8.8
35
9.2
379
8.3
35
9.4
399
|
Verified
8.6
32
9.2
334
|
Verified
8.6
34
8.9
341
|
Verified
8.6
32
9.0
332
|
Verified
7.6
30
9.0
290
|
Verified
8.6
33
8.7
334
|
Verified
Lead Intelligence
8.7
219
|
Verified
Not enough data
9.0
236
Not enough data
8.8
162
Not enough data
Lead Management
8.7
225
Not enough data
8.3
209
Not enough data
8.5
234
Not enough data
Marketing Campaigns
8.5
196
Not enough data
8.3
179
Not enough data
8.3
185
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Campaign Execution
8.4
178
Not enough data
8.8
166
Not enough data
8.7
166
Not enough data
8.4
134
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
118
Not enough data
8.2
126
Not enough data
7.3
75
Not enough data
Platform Additional Functionality
8.3
114
Not enough data
7.8
87
Not enough data
7.4
77
Not enough data
8.1
98
Not enough data
8.2
99
Not enough data
Attribution Modeling
8.4
24
Not enough data
8.3
24
Not enough data
7.9
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
20
Not enough data
Marketing
8.8
24
Not enough data
Feature Not Available
Not enough data
8.9
25
Not enough data
8.9
29
Not enough data
Reporting
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
Platform Basics
8.6
66
Not enough data
8.9
65
Not enough data
8.7
63
Not enough data
Platform Data
8.4
63
Not enough data
8.2
60
Not enough data
Platform Additional Functionality
8.5
64
Not enough data
Platform Basics
8.0
41
Not enough data
8.0
35
Not enough data
Platform Reporting
8.5
50
Not enough data
8.2
50
Not enough data
Platform Basics
8.5
128
Not enough data
Platform Data
8.4
132
Not enough data
8.1
123
Not enough data
Platform Additional Functionality
7.7
110
Not enough data
8.3
126
Not enough data
Platform Interoperability
Not enough data
8.7
161
Video Functionality
Not enough data
9.2
332
Campaign Management
8.3
34
9.0
408
|
Verified
8.1
34
9.0
409
|
Verified
8.7
33
9.2
398
|
Verified
7.6
28
8.5
333
|
Verified
8.1
28
8.6
330
|
Verified
8.0
29
9.0
375
|
Verified
8.1
27
9.0
351
|
Verified
7.4
24
9.2
370
|
Verified
8.1
27
9.3
403
|
Verified
8.0
32
8.9
384
|
Verified
8.1
24
9.0
326
|
Verified
Feature Not Available
8.9
297
|
Verified
Feature Not Available
9.0
286
|
Verified
Targeting
8.8
34
9.4
412
|
Verified
8.5
32
9.3
397
|
Verified
8.6
32
9.3
398
|
Verified
8.3
30
9.3
390
|
Verified
Platform
8.5
30
8.7
323
|
Verified
8.5
32
8.7
381
|
Verified
8.8
35
9.2
379
8.3
35
9.4
399
|
Verified
8.6
32
9.2
334
|
Verified
8.6
34
8.9
341
|
Verified
8.6
32
9.0
332
|
Verified
7.6
30
9.0
290
|
Verified
8.6
33
8.7
334
|
Verified
Lead Intelligence
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
Data collection
7.7
50
Not enough data
8.2
53
Not enough data
7.9
58
Not enough data
8.3
54
Not enough data
8.4
54
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
48
Not enough data
8.9
49
Not enough data
9.0
48
Not enough data
Platform
8.4
56
Not enough data
8.5
46
Not enough data
8.0
40
Not enough data
8.3
50
Not enough data
8.4
44
Not enough data
8.8
45
Not enough data
Demand Side Platforms
8.7
26
9.4
181
Campaign Management
8.3
34
9.0
408
|
Verified
8.1
34
9.0
409
|
Verified
8.7
33
9.2
398
|
Verified
7.6
28
8.5
333
|
Verified
8.1
28
8.6
330
|
Verified
8.0
29
9.0
375
|
Verified
8.1
27
9.0
351
|
Verified
7.4
24
9.2
370
|
Verified
8.1
27
9.3
403
|
Verified
8.0
32
8.9
384
|
Verified
8.1
24
9.0
326
|
Verified
Feature Not Available
8.9
297
|
Verified
Feature Not Available
9.0
286
|
Verified
Targeting
8.8
34
9.4
412
|
Verified
8.5
32
9.3
397
|
Verified
8.6
32
9.3
398
|
Verified
8.3
30
9.3
390
|
Verified
Demand Side Platforms
7.3
25
9.0
318
|
Verified
8.3
27
9.0
308
|
Verified
8.2
27
9.2
317
|
Verified
Platform
8.5
30
8.7
323
|
Verified
8.5
32
8.7
381
|
Verified
8.8
35
9.2
379
8.3
35
9.4
399
|
Verified
8.6
32
9.2
334
|
Verified
8.6
34
8.9
341
|
Verified
8.6
32
9.0
332
|
Verified
7.6
30
9.0
290
|
Verified
8.6
33
8.7
334
|
Verified
Lead Intelligence
8.3
236
Not enough data
8.9
263
Not enough data
8.4
235
Not enough data
Lead Management
8.4
236
Not enough data
8.1
145
Not enough data
8.7
250
Not enough data
Marketing Campaigns
8.4
195
Not enough data
7.3
119
Not enough data
7.9
191
Not enough data
8.1
205
Not enough data
8.3
202
Not enough data
8.4
163
Not enough data
Lead Intelligence
8.5
219
Not enough data
8.6
222
Not enough data
8.3
189
Not enough data
Lead Management
8.4
196
Not enough data
8.1
92
Not enough data
8.7
219
Not enough data
Marketing Campaigns
8.1
144
Not enough data
7.7
130
Not enough data
8.0
145
Not enough data
8.1
140
Not enough data
8.3
144
Not enough data
Data Availability - Marketing Account Intelligence
7.8
26
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
24
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.6
16
Not enough data
8.2
16
Not enough data
8.3
15
Not enough data
8.2
15
Not enough data
8.5
16
Not enough data
Management
8.8
15
Not enough data
9.0
14
Not enough data
8.2
13
Not enough data
9.0
15
Not enough data
9.0
13
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and StackAdapt are categorized as Demand Side Platform (DSP)
Unique Categories
Demandbase One is categorized as Account-Based Web and Content Experiences, Lead Intelligence, Attribution, Data Quality, Sales Intelligence, Lead Scoring, Visitor Identification, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Market Intelligence
StackAdapt is categorized as Native Advertising, Video Advertising, Display Advertising, and Cross-Channel Advertising
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.3%
Information Technology and Services
18.8%
Financial Services
7.3%
Marketing and Advertising
6.2%
Consumer Services
3.8%
Other
35.5%
Marketing and Advertising
59.7%
Financial Services
2.6%
Online Media
2.3%
Health, Wellness and Fitness
2.3%
Computer Software
2.3%
Other
30.9%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Tim P.
Verified User in Research
Super-easy to use, requires no maintenance. gives you a nice overview of the company. Especially like the up-to-date "buzz" section where social media posts are summarized and refreshed frequently
Most Helpful Critical Review
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
StackAdapt
Most Helpful Favorable Review
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Most Helpful Critical Review
Verified User in Marketing and Advertising
They don’t have an option for self serve
Tim P.
Verified User in Research
Super-easy to use, requires no maintenance. gives you a nice overview of the company. Especially like the up-to-date "buzz" section where social media posts are summarized and refreshed frequently
Patrick G.
Verified User in Marketing and Advertising
There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Verified User in Marketing and Advertising
They don’t have an option for self serve
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
How is StackAdapt different from other DSPs?
1 comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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