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Compare Customer.io and Vero Cloud 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Starting at $54.00
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansVero Cloud
Star Rating
(33)4.4 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $54.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in user satisfaction, reflected in its higher G2 Score compared to Vero Cloud. Users appreciate its customization options and the ability to create personalized marketing campaigns effectively.
- Users say that Vero Cloud offers a unique advantage with its integration capabilities, allowing seamless customer communication directly within their database. This feature has been described as a game changer for creating personalized emails without the hassle of data management.
- Reviewers mention that Customer.io's interface is particularly user-friendly, making it easy to navigate and understand. This smooth experience is highlighted as a significant benefit, especially for those new to marketing automation tools.
- According to verified reviews, Vero Cloud shines in its quality of support, receiving high praise for its responsive and knowledgeable team. Users feel supported in their marketing efforts, which enhances their overall experience with the product.
- Users highlight that Customer.io's real-time behavioral segmentation is a standout feature, allowing for dynamic audience grouping that boosts customer engagement. This capability is seen as essential for effective marketing automation.
- G2 reviewers note that while Vero Cloud has a lower entry-level price, Customer.io's broader feature set and higher user satisfaction may justify the investment for businesses looking for a comprehensive marketing solution.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Vero Cloud
Starter
Starting at $54.00
- 2,000 customers
- 10,000 emails/month
- Unlimited mobile push messages
Free Trial
Customer.io
Free Trial is available
Vero Cloud
Free Trial is available
Ratings
Meets Requirements
8.7
589
8.4
30
Ease of Use
8.3
600
8.1
30
Ease of Setup
7.9
402
7.4
17
Ease of Admin
8.6
276
7.7
17
Quality of Support
8.7
526
9.2
28
Has the product been a good partner in doing business?
9.0
274
9.4
17
Product Direction (% positive)
9.2
578
8.8
28
Features by Category
Email Marketing
8.9
409
|
Verified
8.7
5
8.8
393
|
Verified
7.7
5
8.4
388
|
Verified
9.0
5
8.3
368
|
Verified
8.3
5
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
6.7
5
7.6
332
7.7
5
8.6
372
|
Verified
8.7
5
6.8
312
6.0
5
7.6
332
|
Verified
6.3
5
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
7.0
5
7.0
321
6.0
5
Feature Not Available
5.0
5
Feature Not Available
7.3
5
Social
Feature Not Available
5.3
5
6.5
307
5.0
5
Feature Not Available
5.3
5
Feature Not Available
4.7
5
Feature Not Available
5.3
5
Reporting & Analytics
7.7
370
|
Verified
7.0
5
6.9
333
|
Verified
6.7
5
6.5
323
5.7
5
6.3
312
5.7
5
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
5.0
5
8.3
366
|
Verified
8.0
5
7.6
336
|
Verified
7.3
5
Administration
8.1
265
Not enough data
7.4
236
Not enough data
8.1
251
Not enough data
8.9
264
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Vero Cloud are categorized as SMS Marketing, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Personalization, Transactional Email, and Customer Data Platform (CDP)
Vero Cloud has no unique categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vero Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Marketing and Advertising
15.6%
Information Technology and Services
9.4%
Hospitality
6.3%
Hospital & Health Care
6.3%
Financial Services
6.3%
Other
56.3%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Vero Cloud has no more discussions with answers
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