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Compare Customer.io and Ortto 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Starting at $199.00 5000 Contacts
Customer.io
Star Rating
(662)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansCustomer.io vs Ortto
When assessing the two solutions, reviewers found Ortto easier to use, set up, and administer. However, reviewers preferred doing business with Customer.io overall.
- Reviewers felt that Customer.io meets the needs of their business better than Ortto.
- When comparing quality of ongoing product support, reviewers felt that Ortto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Customer.io over Ortto.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Customer.io
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.7
590
8.5
559
Ease of Use
8.3
601
8.7
564
Ease of Setup
7.9
403
8.6
312
Ease of Admin
8.6
277
8.8
295
Quality of Support
8.7
527
8.9
527
Has the product been a good partner in doing business?
9.0
275
8.9
286
Product Direction (% positive)
9.2
579
8.9
556
Features by Category
Email Marketing
8.8
410
|
Verified
8.4
397
|
Verified
8.8
394
|
Verified
8.9
383
|
Verified
8.4
389
|
Verified
8.3
377
|
Verified
8.3
368
|
Verified
9.1
344
|
Verified
Online Marketing
6.3
329
7.0
197
|
Verified
7.9
354
|
Verified
7.9
202
|
Verified
8.3
378
|
Verified
8.2
209
|
Verified
7.9
358
|
Verified
8.3
266
|
Verified
Feature Not Available
7.6
166
|
Verified
Lead Management
7.4
332
|
Verified
8.2
297
|
Verified
7.6
332
7.8
270
|
Verified
8.6
372
|
Verified
8.5
324
|
Verified
6.8
312
7.8
238
|
Verified
7.6
332
|
Verified
8.8
321
|
Verified
7.3
327
|
Verified
8.5
288
|
Verified
7.3
316
8.7
277
|
Verified
7.3
323
|
Verified
8.3
260
|
Verified
Campaign Management
7.7
338
7.9
217
|
Verified
7.0
321
7.6
142
Feature Not Available
7.5
62
|
Verified
Feature Not Available
7.1
51
Social
Feature Not Available
6.6
115
6.5
307
7.3
96
|
Verified
Feature Not Available
7.7
62
Feature Not Available
7.5
55
Feature Not Available
7.8
102
|
Verified
Reporting & Analytics
7.7
371
|
Verified
8.2
346
|
Verified
6.9
333
|
Verified
7.5
246
|
Verified
6.5
323
7.1
188
|
Verified
6.3
312
6.8
159
|
Verified
Feature Not Available
6.1
122
Platform
8.2
365
|
Verified
8.1
200
|
Verified
8.5
361
|
Verified
8.6
149
|
Verified
8.5
358
|
Verified
8.3
209
|
Verified
7.8
330
|
Verified
7.6
42
7.7
348
|
Verified
6.8
112
|
Verified
8.8
359
|
Verified
8.6
220
|
Verified
7.2
313
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.3
66
8.1
14
6.4
67
8.0
14
6.7
62
7.9
14
6.3
64
7.7
14
6.2
63
8.0
14
6.3
65
8.2
14
Integration
8.3
373
|
Verified
8.5
214
|
Verified
8.3
366
|
Verified
8.4
210
|
Verified
7.6
336
|
Verified
7.9
169
|
Verified
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
7.7
27
7.7
95
8.1
31
7.3
97
8.6
36
8.2
95
8.3
28
Intelligence
7.3
91
8.2
36
5.8
88
6.6
20
5.9
87
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
8.4
18
|
Verified
8.0
69
9.3
22
|
Verified
6.2
56
8.3
17
|
Verified
Feature Not Available
7.9
21
|
Verified
Campaigns
7.3
57
7.5
21
8.0
62
8.9
17
7.3
61
8.2
19
Feature Not Available
8.8
16
|
Verified
9.3
69
9.3
25
|
Verified
9.2
70
8.9
23
|
Verified
Engagement
6.9
54
8.4
18
|
Verified
Platform
8.0
62
8.7
23
|
Verified
Feature Not Available
8.3
22
|
Verified
7.6
60
8.1
20
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and Ortto are categorized as Personalization, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Email Template Builder, Online Form Builder, E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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