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At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Contact Us
Customer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Optimove excels in Quality of Support with a score of 9.4, while Customer.io's support is rated lower at 8.8. Users report that Optimove's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Users on G2 mention that Optimove's Email Campaigns feature is particularly strong, scoring 9.6, compared to Customer.io's 8.9. Reviewers appreciate the ease of creating and managing email campaigns in Optimove, highlighting its user-friendly interface.
- Reviewers mention that Optimove's Dynamic Segmentation feature is a standout, scoring 9.2, which allows for more targeted marketing efforts. In contrast, Customer.io's segmentation capabilities, while still good at 8.9, do not offer the same level of granularity.
- Users report that Customer.io shines in Landing Pages and Forms, scoring 6.3, which is notably lower than Optimove's 7.7. However, reviewers mention that Customer.io's forms are easy to integrate and customize, making them a practical choice for small businesses.
- G2 users highlight that Optimove's Campaign Analysis feature, rated at 8.2, provides deeper insights into campaign performance compared to Customer.io's lower score of 7.0. Users appreciate the detailed analytics that help them optimize future campaigns.
- Users say that while both platforms offer Integrations, Optimove's integration capabilities, with a score of 8.8, are more robust than Customer.io's 8.6. Reviewers mention that Optimove seamlessly connects with various CRM systems, enhancing its overall functionality.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Customer.io
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.7
586
8.7
200
Ease of Use
8.3
597
8.6
201
Ease of Setup
7.9
399
8.0
117
Ease of Admin
8.6
275
8.8
66
Quality of Support
8.7
524
9.3
199
Has the product been a good partner in doing business?
9.0
273
9.1
67
Product Direction (% positive)
9.2
576
9.3
195
Features by Category
Email Marketing
8.8
409
|
Verified
9.2
131
|
Verified
8.8
394
|
Verified
9.3
139
|
Verified
8.4
388
|
Verified
8.9
133
|
Verified
8.3
368
|
Verified
8.7
125
|
Verified
Online Marketing
6.3
329
7.6
95
7.9
354
|
Verified
8.1
114
|
Verified
8.3
378
|
Verified
9.2
138
|
Verified
7.9
357
|
Verified
8.6
117
|
Verified
Feature Not Available
8.2
97
Lead Management
7.4
331
|
Verified
8.5
107
|
Verified
7.6
332
8.6
112
8.6
371
|
Verified
9.3
136
|
Verified
6.8
312
8.3
102
|
Verified
7.6
332
|
Verified
8.3
103
|
Verified
7.3
327
|
Verified
8.3
104
|
Verified
7.3
316
8.3
104
|
Verified
7.3
323
|
Verified
8.6
114
|
Verified
Campaign Management
7.7
338
8.8
120
|
Verified
7.0
321
8.1
97
Feature Not Available
8.5
119
|
Verified
Feature Not Available
7.5
94
Social
Feature Not Available
7.2
85
6.5
307
7.5
89
Feature Not Available
7.5
92
Feature Not Available
7.2
86
Feature Not Available
7.2
89
Reporting & Analytics
7.7
371
|
Verified
8.9
128
|
Verified
6.9
333
|
Verified
8.1
101
|
Verified
6.5
323
8.4
115
|
Verified
6.3
312
8.5
126
|
Verified
Feature Not Available
7.2
87
Platform
8.2
365
|
Verified
8.4
106
|
Verified
8.5
361
|
Verified
8.4
96
8.5
358
|
Verified
9.0
104
|
Verified
7.8
330
|
Verified
8.3
86
7.7
348
|
Verified
7.9
89
|
Verified
8.8
358
|
Verified
8.5
101
|
Verified
7.2
313
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.3
66
6.9
9
6.4
67
7.2
9
6.7
62
7.0
9
6.3
64
7.0
9
6.2
63
6.9
9
6.3
65
7.0
10
Integration
8.3
373
|
Verified
8.2
105
|
Verified
8.3
366
|
Verified
8.0
102
|
Verified
7.6
336
|
Verified
8.0
91
|
Verified
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
8.5
72
|
Verified
7.7
95
8.6
73
|
Verified
7.3
97
8.3
64
8.2
95
8.6
79
|
Verified
Intelligence
7.3
91
8.7
83
|
Verified
5.8
88
8.7
86
|
Verified
5.9
87
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
5.4
32
5.6
9
6.3
33
6.9
8
5.7
32
7.1
8
5.7
32
6.5
8
5.4
32
6.7
8
5.5
33
6.9
8
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Customer.io and Optimove are categorized as Personalization, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as SMS Marketing, Push Notification, Transactional Email, and Mobile Marketing
Optimove is categorized as Customer Journey Analytics and Marketing Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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