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At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free
Customer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,100)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in Push Notifications, scoring a remarkable 9.5, while Customer.io trails with a score of 8.0. Reviewers mention that OneSignal's push notification features are intuitive and highly effective for engaging users.
- Reviewers mention that OneSignal offers a Free Entry Level Price, making it accessible for small businesses, whereas Customer.io starts at $100.00. This pricing difference is significant for startups and small enterprises looking to manage costs.
- Users on G2 highlight that OneSignal has a higher score in Ease of Use (9.2) compared to Customer.io (8.3). Reviewers say that OneSignal's user interface is straightforward, making it easier for teams to adopt and utilize the software quickly.
- Reviewers mention that Customer.io shines in Email Campaigns with a score of 9.3, while OneSignal scores 8.4. Users report that Customer.io's email campaign features allow for extensive customization and effective audience targeting.
- Users say that OneSignal's Mobile Optimization features are superior, scoring 9.1 compared to Customer.io's 7.9. Reviewers mention that OneSignal's mobile-friendly design enhances user engagement on mobile devices.
- G2 users report that OneSignal has a better score in Quality of Support (9.0) compared to Customer.io (8.7). Reviewers mention that OneSignal's support team is responsive and helpful, which is crucial for businesses needing timely assistance.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Customer.io
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.7
586
9.1
640
Ease of Use
8.3
597
9.3
923
Ease of Setup
7.9
399
8.9
544
Ease of Admin
8.6
275
9.0
376
Quality of Support
8.7
524
9.0
592
Has the product been a good partner in doing business?
9.0
273
9.1
352
Product Direction (% positive)
9.2
576
9.0
621
Features by Category
Email Marketing
8.8
409
|
Verified
8.6
98
8.8
394
|
Verified
8.9
96
8.4
388
|
Verified
8.8
95
8.3
368
|
Verified
8.5
90
Online Marketing
6.3
329
Feature Not Available
7.9
354
|
Verified
8.7
95
8.3
378
|
Verified
8.6
98
7.9
357
|
Verified
9.1
95
Feature Not Available
Feature Not Available
Lead Management
7.4
331
|
Verified
Feature Not Available
7.6
332
8.5
90
8.6
371
|
Verified
9.2
96
6.8
312
Feature Not Available
7.6
332
|
Verified
8.7
91
7.3
327
|
Verified
8.5
92
7.3
316
8.7
95
7.3
323
|
Verified
8.4
85
Campaign Management
7.7
338
Feature Not Available
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.5
307
8.3
88
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
7.7
371
|
Verified
8.6
101
6.9
333
|
Verified
8.5
88
6.5
323
8.0
87
6.3
312
8.1
85
Feature Not Available
Feature Not Available
Platform
8.2
365
|
Verified
8.6
97
8.5
361
|
Verified
8.5
91
8.5
358
|
Verified
8.3
100
7.8
330
|
Verified
8.1
61
7.7
348
|
Verified
8.2
63
8.8
358
|
Verified
8.9
100
7.2
313
|
Verified
8.0
85
Agentic AI - Marketing Automation
6.3
66
7.3
5
6.4
67
8.0
5
6.7
62
8.3
5
6.3
64
8.0
5
6.2
63
7.3
5
6.3
65
8.0
5
Integration
8.3
373
|
Verified
8.2
91
8.3
366
|
Verified
8.6
99
7.6
336
|
Verified
8.1
89
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
8.9
465
8.7
112
9.1
455
8.2
107
8.6
411
8.8
120
8.7
459
8.8
114
8.8
448
Analytics
8.4
114
8.6
443
7.6
105
8.4
439
Optimization
8.5
112
8.4
387
8.9
114
8.6
424
8.0
110
8.8
432
8.4
112
8.7
423
Agentic AI - Push Notification
6.4
14
7.0
14
6.9
14
7.1
14
6.5
14
6.9
14
Text Messaging
8.4
84
9.1
34
Feature Not Available
Feature Not Available
8.2
80
9.1
34
Feature Not Available
Feature Not Available
6.8
75
8.1
32
6.5
77
8.5
33
8.7
87
9.0
35
8.2
79
9.0
31
SMS Platform
7.5
82
8.8
33
8.3
85
8.7
33
7.2
73
Feature Not Available
6.2
71
Feature Not Available
6.7
71
8.5
30
8.3
83
9.1
34
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Feature Not Available
8.6
96
8.0
69
8.7
170
|
Verified
6.2
56
8.2
142
Feature Not Available
8.3
151
Campaigns
7.3
57
8.7
147
|
Verified
8.0
62
9.4
193
|
Verified
7.3
61
8.1
79
Feature Not Available
Feature Not Available
9.3
69
8.4
138
9.2
70
8.8
181
Engagement
6.9
54
8.3
135
Platform
8.0
62
8.9
148
Feature Not Available
9.0
156
|
Verified
7.6
60
8.7
141
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and OneSignal are categorized as SMS Marketing, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Customer.io is categorized as Personalization, Transactional Email, and Customer Data Platform (CDP)
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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