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Compare Customer.io and iZooto 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$85/month for up to 30,000 subscribers
Customer.io
Star Rating
(662)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansCustomer.io vs iZooto
When assessing the two solutions, reviewers found iZooto easier to use, set up, and administer. Reviewers also preferred doing business with iZooto overall.
- Reviewers felt that iZooto meets the needs of their business better than Customer.io.
- When comparing quality of ongoing product support, reviewers felt that iZooto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of iZooto over Customer.io.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
iZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
Customer.io
Free Trial is available
iZooto
Free Trial is available
Ratings
Meets Requirements
8.7
590
9.1
72
Ease of Use
8.3
601
9.0
73
Ease of Setup
7.9
403
8.9
53
Ease of Admin
8.6
277
9.1
54
Quality of Support
8.7
527
9.2
73
Has the product been a good partner in doing business?
9.0
275
9.3
52
Product Direction (% positive)
9.2
579
9.5
73
Features by Category
Email Marketing
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Visitor Behavior
Not enough data
6.4
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Feature Not Available
Templates
Not enough data
8.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
9.7
5
|
Verified
Personalization
Not enough data
Feature Not Available
Not enough data
8.8
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
6
|
Verified
Multichannel
Not enough data
8.6
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
6
|
Verified
Administration
Not enough data
8.3
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
9.0
33
8.7
112
9.3
31
8.2
107
8.4
28
8.8
120
8.2
31
8.8
114
8.5
26
Analytics
8.4
114
8.3
30
7.6
105
8.1
32
Optimization
8.5
112
Feature Not Available
8.9
114
8.3
25
8.0
110
8.1
27
8.4
112
8.2
23
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and iZooto are categorized as Push Notification
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
iZooto is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Online Media
12.9%
Media Production
11.8%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
8.2%
Retail
4.7%
Other
54.1%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?
1 Comment
Official Response from iZooto
Yes, we do have a dedicated Customer Success team that works closely with our customers to understand their marketing goals and helps in putting together an...Read more
A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?
1 Comment
Official Response from iZooto
iOS does not web push notifications as of now. Neither on Safari or any other browser. iOS does support some of the features of PWA but not web push...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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