The way I can personalize and segment my website. The platform is also very intuitive and I feel that anyone can understand the information and navigate it easily.
I like the accountability of the testing platform. If a test participant times out on their 3rd visit, they are not in the test. If you can't have returning site visitors polluting results, you can keep them out (expertise required). You can do anything...
Often have issues with the previews for testing not always matching the real experience so I think that QA is quite weak. I've also found that heatmaps and clickmaps are a bit limited but this is more down to our level of service as we only get a small...
The way I can personalize and segment my website. The platform is also very intuitive and I feel that anyone can understand the information and navigate it easily.
I like the accountability of the testing platform. If a test participant times out on their 3rd visit, they are not in the test. If you can't have returning site visitors polluting results, you can keep them out (expertise required). You can do anything...
Often have issues with the previews for testing not always matching the real experience so I think that QA is quite weak. I've also found that heatmaps and clickmaps are a bit limited but this is more down to our level of service as we only get a small...