Compare CreatorIQ and Later Influence 
- Users report that Later Influence excels in Influencer Recruitment with a score of 8.4, while CreatorIQ falls slightly behind at 7.8. Reviewers mention that Later's streamlined process makes it easier to find and connect with influencers effectively.
- Reviewers mention that CreatorIQ outshines Later Influence in Campaign Analytics, scoring 8.7 compared to Later's 8.2. Users on G2 appreciate CreatorIQ's detailed analytics that provide deeper insights into campaign performance.
- Users say that both platforms offer strong Quality of Support, with both scoring 9.5. However, reviewers mention that Later Influence's support is particularly responsive, making it a preferred choice for small businesses needing quick assistance.
- G2 users report that Later Influence has a more robust Content Approval process, scoring 8.8, while CreatorIQ's score of 7.7 indicates room for improvement. Users appreciate Later's intuitive interface for managing content approvals.
- Reviewers mention that CreatorIQ provides superior Reporting and Dashboards, with a score of 8.8, compared to Later's 8.1. Users on G2 highlight CreatorIQ's customizable dashboards that allow for better visualization of data.
- Users report that Later Influence leads in Influencer Compensation with a score of 8.6, while CreatorIQ struggles with a score of 6.6. Reviewers say that Later's compensation tools are more user-friendly and flexible, making it easier to manage influencer payments.
- 1 Instance/Brand
- Software License Only
I love the events that CIQ puts on, and the industry knowledge they share is incomparable. The support from the team is very helpful and proactive, which I highly appreciate.
The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in...
Mavrck's support has been unmatched. Their team feels like a part of our team when assisting us with sourcing influencers, campaign management, reporting, making recommendations, and more. Sara and Evan, in particular, have been very beneficial as we scale...
The UI of the product is a little challenging - there's a lot of tabs and clicks to get to where you want to go. We found it difficult to keep up with our campaigns in Mavrck without email notifcations and working in the in-platform messaging was cumbersome.
I love the events that CIQ puts on, and the industry knowledge they share is incomparable. The support from the team is very helpful and proactive, which I highly appreciate.
Mavrck's support has been unmatched. Their team feels like a part of our team when assisting us with sourcing influencers, campaign management, reporting, making recommendations, and more. Sara and Evan, in particular, have been very beneficial as we scale...
The site is very slow at times, when I put in specific things I want to find e.g. creators from the UK aged 18-24 it would show me creators from around the world and not the UK, some of the figures are completely wrong which makes it look like I've put in...
The UI of the product is a little challenging - there's a lot of tabs and clicks to get to where you want to go. We found it difficult to keep up with our campaigns in Mavrck without email notifcations and working in the in-platform messaging was cumbersome.
