# what is the formula for calculating earned media value EMV?

I need to sell earned media value EMV  to my bosses and I currently don't have a vast enough understanding of it to explain myself.

##### Post Metadata
- Posted at: about 6 years ago
- Author title: Corporate Wellness Coordinator at Vital Proteins



## Comments
### Comment 1

Hey Dan, great question! EMV is calculated based on 2 variables:

 1. The type of post. Each piece of content starts off at a baseline EMV value based on the channel it was posted. i.e., we don't weigh a Tweet as heavily as a YouTube post. 

2. Total engagement. The vast majority of EMV will come from the total amount of engagement a post receives (likes, comments, shares, etc). 

While EMV is a great way to gauge performance, we also recommend tying in other community-based metrics such as community size, ambassador potency, and post frequency as these tend to be a little more actionable. 

If you have any additional questions, feel free to reach out to us directly -- always happy to hop on the line! 

Cheers!
Megan
Client Partner, Tribe Dynamics 

##### Comment Metadata
- Posted at: about 6 years ago




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