Introducing G2.ai, the future of software buying.Try now
Compare Cordial and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (43.4% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cordial
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialKlaviyo
Star Rating
(1,156)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its easy-to-use templates and rich segmentation options. Users appreciate how the platform is constantly evolving, making it a compelling choice for businesses looking for a dynamic marketing automation solution.
- Users say that Cordial stands out for its centralized messaging capabilities, allowing brands to manage various communication channels like email and SMS seamlessly. This feature, combined with real-time data usage, helps brands better understand their customers and enhance engagement.
- Reviewers mention that while both platforms have a similar star rating, Klaviyo's significantly higher number of reviews indicates a broader user base and more reliable feedback. This can be crucial for potential buyers looking for a well-tested solution.
- According to verified reviews, Cordial's customer support is highly praised, with users noting that the team becomes an extension of their brand. This level of support can be a game-changer for businesses needing assistance during implementation and ongoing use.
- Users highlight that Klaviyo's workflow structure is particularly effective in team settings, making it easier to collaborate on campaign strategies. The platform's A/B testing capabilities are also noted for their simplicity, which can enhance marketing effectiveness.
- G2 reviewers report that Cordial's interface is intuitive and user-friendly, making it easy for users to navigate through campaigns and data. This focus on usability is a significant advantage for teams that prioritize a smooth onboarding experience.
Pricing
Entry-Level Pricing
Cordial
No pricing availableKlaviyo
No pricing availableFree Trial
Cordial
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
9.0
48
9.0
877
Ease of Use
8.5
48
8.7
882
Ease of Setup
8.0
28
8.5
535
Ease of Admin
8.9
22
8.9
485
Quality of Support
9.5
48
8.4
837
Has the product been a good partner in doing business?
9.8
22
9.0
488
Product Direction (% positive)
9.5
47
9.0
826
Features by Category
Email Marketing
9.4
31
|
Verified
9.0
520
|
Verified
9.6
31
|
Verified
9.2
509
|
Verified
9.0
31
|
Verified
8.9
493
|
Verified
9.2
27
|
Verified
8.9
456
|
Verified
Online Marketing
7.6
17
|
Verified
7.8
372
|
Verified
9.1
27
|
Verified
8.3
397
|
Verified
8.7
28
|
Verified
8.7
427
|
Verified
8.9
25
|
Verified
8.7
443
7.9
16
8.2
250
Lead Management
8.2
18
|
Verified
8.5
344
8.9
19
|
Verified
8.4
272
9.3
28
|
Verified
9.0
465
|
Verified
8.0
14
|
Verified
7.8
218
8.3
22
|
Verified
8.5
352
|
Verified
8.0
20
|
Verified
8.5
394
|
Verified
8.5
13
|
Verified
8.4
332
|
Verified
8.6
18
|
Verified
8.2
282
|
Verified
Campaign Management
8.6
17
|
Verified
8.7
347
|
Verified
Feature Not Available
8.0
199
Feature Not Available
8.1
289
|
Verified
Feature Not Available
7.5
199
Social
7.2
10
Feature Not Available
8.0
11
|
Verified
7.8
196
6.5
8
7.8
189
6.5
9
7.4
184
6.7
9
7.8
259
|
Verified
Reporting & Analytics
7.9
30
|
Verified
8.5
466
|
Verified
7.9
19
|
Verified
8.3
415
|
Verified
7.8
16
|
Verified
8.3
424
|
Verified
8.0
16
|
Verified
8.4
437
|
Verified
6.7
10
7.5
201
Platform
9.1
18
|
Verified
8.5
323
|
Verified
9.1
16
|
Verified
8.7
304
|
Verified
8.5
19
|
Verified
8.9
313
|
Verified
7.8
9
|
Verified
8.3
207
|
Verified
9.0
17
|
Verified
7.8
193
|
Verified
9.5
19
|
Verified
8.8
314
|
Verified
8.3
13
|
Verified
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
9.3
19
|
Verified
8.4
316
|
Verified
9.1
19
|
Verified
8.5
310
|
Verified
8.3
17
|
Verified
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Campaigns
8.1
7
Not enough data
10.0
7
Not enough data
9.7
6
Not enough data
9.3
7
Not enough data
9.8
7
Not enough data
Analytics
9.4
6
Not enough data
8.6
6
Not enough data
Optimization
8.9
6
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
6.9
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
8
Not enough data
8.1
8
Not enough data
Targeting
8.5
9
Not enough data
8.3
8
Not enough data
Triggered Content
8.0
5
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalized Content
Not enough data
Not enough data
7.6
7
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
15
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.6
9
Not enough data
9.3
9
Not enough data
Engagement
Not enough data
Not enough data
Platform
9.0
8
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Cordial and Klaviyo are categorized as Marketing Automation
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Retail
19.2%
Marketing and Advertising
12.7%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Discussions
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
