Best Software for 2025 is now live!

Compare Cordial and Klaviyo

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Cordial
Cordial
Star Rating
(50)4.6 out of 5
Market Segments
Small-Business (44.7% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Cordial
Klaviyo
Klaviyo
Star Rating
(1,067)4.6 out of 5
Market Segments
Small-Business (82.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Cordial excels in Quality of Support with a score of 9.7, while Klaviyo's support is rated lower at 8.4. Reviewers mention that Cordial's support team is responsive and helpful, making it easier to resolve issues quickly.
  • Reviewers mention that Cordial offers superior Email Deliverability Management with a score of 9.0 compared to Klaviyo's 8.9. Users on G2 appreciate Cordial's tools for ensuring emails reach their intended recipients effectively.
  • Users say that Cordial shines in Automated Email Responses, scoring 9.2, while Klaviyo's score is 8.9. Reviewers highlight Cordial's intuitive automation features that allow for seamless customer engagement.
  • G2 users report that Klaviyo has a more robust Audience Segmentation feature, scoring 9.3 compared to Cordial's 9.0. Users mention that Klaviyo's segmentation capabilities allow for more targeted marketing efforts.
  • Reviewers mention that Cordial's Campaign Management features, with a score of 8.6, are user-friendly, while Klaviyo's score is slightly higher at 8.7. Users appreciate the ease of scheduling and customizing campaigns in both platforms.
  • Users on G2 report that Klaviyo's Analytics capabilities are slightly better, with a score of 8.3 compared to Cordial's 8.0. Reviewers highlight Klaviyo's detailed reporting features that help in tracking campaign performance effectively.
Featured Products
Pricing
Entry-Level Pricing
Cordial
No pricing available
Klaviyo
No pricing available
Free Trial
Cordial
No trial information available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.0
41
9.1
803
Ease of Use
8.5
41
8.7
807
Ease of Setup
7.8
21
8.6
462
Ease of Admin
8.8
21
8.9
447
Quality of Support
9.6
41
8.4
765
Has the product been a good partner in doing business?
9.8
21
9.0
449
Product Direction (% positive)
9.4
40
9.0
752
Features by Category
8.6
569
8.4
11,173
Email Marketing
9.3
27
|
Verified
9.0
463
|
Verified
9.6
27
|
Verified
9.2
456
|
Verified
9.0
27
|
Verified
8.9
444
|
Verified
9.2
23
|
Verified
8.9
406
|
Verified
Online Marketing
8.2
13
|
Verified
7.8
324
|
Verified
9.0
23
|
Verified
8.3
352
|
Verified
8.5
24
|
Verified
8.7
376
|
Verified
8.8
21
|
Verified
8.7
393
8.5
12
8.2
203
Lead Management
8.9
15
|
Verified
8.5
295
9.1
16
|
Verified
8.4
225
9.3
24
|
Verified
9.0
413
|
Verified
8.2
11
|
Verified
7.8
174
8.5
19
|
Verified
8.5
306
|
Verified
8.5
17
|
Verified
8.6
350
|
Verified
9.3
10
|
Verified
8.4
289
|
Verified
9.3
14
|
Verified
8.3
237
|
Verified
Campaign Management
8.6
14
|
Verified
8.7
303
|
Verified
Feature Not Available
8.0
156
Feature Not Available
8.2
246
|
Verified
Feature Not Available
7.7
156
Social
8.1
7
Feature Not Available
8.1
8
|
Verified
7.8
152
7.3
5
7.8
147
7.2
6
7.5
142
7.5
6
7.9
218
|
Verified
Reporting & Analytics
7.6
26
|
Verified
8.6
421
|
Verified
8.1
16
|
Verified
8.3
372
|
Verified
8.1
13
|
Verified
8.4
383
|
Verified
8.9
12
|
Verified
8.5
393
|
Verified
7.4
7
7.6
159
Platform
8.8
14
|
Verified
8.6
273
|
Verified
8.9
12
|
Verified
8.7
254
|
Verified
8.1
15
|
Verified
8.9
263
|
Verified
8.7
5
|
Verified
8.4
162
|
Verified
8.6
13
|
Verified
7.9
149
|
Verified
9.3
15
|
Verified
8.9
267
|
Verified
8.0
9
|
Verified
8.0
115
Integration
9.2
15
|
Verified
8.5
266
|
Verified
9.2
15
|
Verified
8.6
259
|
Verified
8.3
13
|
Verified
8.5
211
|
Verified
Conversational MarketingHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.8
35
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
10.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Personalization EnginesHide 10 FeaturesShow 10 Features
8.5
69
Not enough data
Segmentation
9.2
8
Not enough data
8.1
8
Not enough data
Targeting
8.5
9
Not enough data
8.3
8
Not enough data
Triggered Content
8.0
5
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalized Content
Not enough data
Not enough data
7.6
7
Not enough data
7.8
6
Not enough data
Email Template BuilderHide 13 FeaturesShow 13 Features
Not enough data
8.4
3,203
Templates
Not enough data
8.6
392
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
314
|
Verified
Not enough data
8.8
224
Edit
Not enough data
8.4
320
|
Verified
Not enough data
8.8
384
|
Verified
Not enough data
8.3
301
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
7.9
310
|
Verified
Not enough data
8.8
366
|
Verified
Not enough data
8.5
167
Generative AI
Not enough data
7.6
36
Not enough data
Feature Not Available
Not enough data
8.6
1,136
Text Messaging
Not enough data
8.7
119
Not enough data
8.1
83
Not enough data
8.8
115
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.7
108
|
Verified
Not enough data
8.6
90
Not enough data
8.8
113
|
Verified
Not enough data
8.7
36
SMS Platform
Not enough data
8.6
118
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
44
Not enough data
8.8
95
|
Verified
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.4
540
Data Sourcing
Not enough data
8.5
71
Not enough data
8.3
62
Not enough data
8.6
91
Not enough data
8.5
86
Intelligence
Not enough data
8.6
99
Not enough data
8.2
68
Not enough data
8.1
63
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
9.2
20
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
Engagement
Not enough data
Not enough data
Platform
8.9
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cordial
Cordial
Klaviyo
Klaviyo
Cordial and Klaviyo are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Cordial
Cordial
Small-Business(50 or fewer emp.)
44.7%
Mid-Market(51-1000 emp.)
38.3%
Enterprise(> 1000 emp.)
17.0%
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
82.3%
Mid-Market(51-1000 emp.)
16.0%
Enterprise(> 1000 emp.)
1.8%
Reviewers' Industry
Cordial
Cordial
Retail
29.8%
Marketing and Advertising
10.6%
Apparel & Fashion
10.6%
Cosmetics
6.4%
Telecommunications
4.3%
Other
38.3%
Klaviyo
Klaviyo
Retail
19.1%
Apparel & Fashion
13.0%
Marketing and Advertising
12.4%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.6%
Other
35.9%
Most Helpful Reviews
Cordial
Cordial
Most Helpful Favorable Review
PH
Peter H.
Verified User in Marketing and Advertising

I really like the people that support Cordial behind the scenes.

Most Helpful Critical Review
Verified User
G
Verified User in Retail

There is more technical lift required for segmentation and templating than some other ESPs, restricting the overall abilities of marketers to execute quickly on their own without developers

Klaviyo
Klaviyo
Most Helpful Favorable Review
AB
Adrian B.
Verified User

What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented

Most Helpful Critical Review
MN
Mike N.
Verified User in Consumer Goods

It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...

Alternatives
Cordial
Cordial Alternatives
Iterable
Iterable
Add Iterable
Braze
Braze
Add Braze
Bloomreach
Bloomreach
Add Bloomreach
SAP Emarsys
SAP Emarsys
Add SAP Emarsys
Klaviyo
Klaviyo Alternatives
Dotdigital
Dotdigital
Add Dotdigital
Ortto
Ortto
Add Ortto
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Discussions
Cordial
Cordial Discussions
Do you support mobile?
1 comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Cordial
Cordial
Optimized for quick response
Klaviyo
Klaviyo
Optimized for quick response