Compare Cognism and Vainu 
At a Glance
Market Segments
Mid-Market (50.9% of reviews)
Small-Business (59.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at €4,200.00 Per Year
Cognism
Star Rating
(799)4.6 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismVainu
Star Rating
(202)4.6 out of 5
Market Segments
Small-Business (59.1% of reviews)
Entry-Level Pricing
Starting at €4,200.00 Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cognism excels in Contact Data Availability with a score of 8.4, while Vainu lags behind at 6.3. Reviewers mention that Cognism's extensive database allows for more effective lead generation and outreach.
- Reviewers mention that Cognism's Lead Builder feature is highly rated at 8.7, providing users with robust tools for creating targeted lists. In contrast, Vainu's Lead Builder scores lower at 7.7, indicating less satisfaction among users.
- G2 users highlight Cognism's superior Data Accuracy in Contact Data with a score of 7.9 compared to Vainu's 6.7. Users say that this accuracy is crucial for maintaining effective communication and outreach strategies.
- Users on G2 report that Cognism's Quality of Support is exceptional, scoring 9.4, while Vainu's support is rated at 9.0. Reviewers mention that timely and effective support from Cognism has significantly improved their user experience.
- Reviewers say that Cognism's Browser Extension is a standout feature with a score of 9.1, allowing for seamless integration into daily workflows. Vainu's extension, while functional, does not receive the same level of praise, scoring lower.
- Users report that Cognism's Ease of Setup is rated at 9.2, making it user-friendly for new clients. In contrast, Vainu's setup process, rated at 8.4, is perceived as more complex, which can be a barrier for some users.
Pricing
Entry-Level Pricing
Cognism
No pricing availableVainu
Nordic Team
Starting at €4,200.00
Per Year
For small and medium-sized organizations
- One Nordic country database
- Pipedrive, HubSpot, Dynamics, Salesforce (or sandbox) integration
- One user
Free Trial
Cognism
No trial information availableVainu
Free Trial is available
Ratings
Meets Requirements
8.9
650
8.3
148
Ease of Use
9.1
660
8.6
149
Ease of Setup
9.2
267
8.4
52
Ease of Admin
9.1
153
8.6
51
Quality of Support
9.4
610
9.0
136
Has the product been a good partner in doing business?
9.3
155
8.7
49
Product Direction (% positive)
9.4
616
8.1
144
Features by Category
Data Availability
8.5
357
6.3
121
8.6
352
8.5
125
8.2
324
|
Verified
7.7
112
|
Verified
8.1
90
Not enough data
Data Accuracy
8.0
350
6.7
109
8.3
341
8.2
118
8.2
90
Not enough data
Platform
Feature Not Available
7.3
30
8.5
224
|
Verified
8.0
46
|
Verified
8.9
244
8.2
50
8.2
175
7.2
49
|
Verified
Feature Not Available
7.0
27
|
Verified
8.4
205
7.7
30
Features
8.6
315
7.7
100
8.6
295
7.9
70
8.1
295
|
Verified
7.1
54
|
Verified
8.4
303
|
Verified
8.3
92
|
Verified
8.8
337
|
Verified
8.6
119
|
Verified
7.9
186
8.1
98
|
Verified
8.1
247
Feature Not Available
8.2
267
|
Verified
Feature Not Available
7.8
256
|
Verified
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.6
317
|
Verified
Not enough data
8.5
313
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.3
299
|
Verified
Not enough data
9.1
328
|
Verified
Not enough data
Lead Intelligence
8.4
62
Not enough data
8.6
100
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
106
Not enough data
Feature Not Available
Not enough data
8.7
105
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Availability - Marketing Account Intelligence
8.2
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.4
34
Not enough data
Categories
Categories
Shared Categories
Cognism and Vainu are categorized as Sales Intelligence
Unique Categories
Vainu has no unique categories
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vainu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.6%
Information Technology and Services
21.3%
Marketing and Advertising
8.5%
Financial Services
6.2%
Staffing and Recruiting
4.4%
Other
35.0%
Information Technology and Services
15.0%
Computer Software
12.4%
Management Consulting
5.7%
Logistics and Supply Chain
5.7%
Marketing and Advertising
5.2%
Other
56.0%
Most Helpful Reviews
Cognism
Most Helpful Favorable Review
Farid M.
Verified User in Information Technology and Services
When you open a LinkedIn profile it does not pop up the Cognism tab automatically. Also, I like how you can copy email addresses and phone numbers with just a click.
Most Helpful Critical Review
Verified User in Computer Software
There are clearly internal issues at Cognism. Their support team is good but as distant as they can be (aka expect a million emails rather than just having a conversation - not their fault, just the process). Their CS managers seem to have all just been...
Vainu
Most Helpful Favorable Review
Oskari J.
Verified User in Marketing and Advertising
Features, filters and dynamic target lists. Link to website, financials and contact information on the same company overview slide. Easy to understand and work with.
Most Helpful Critical Review
Verified User in Accounting
Bad information and no information about companies, especially when i find it my self
Farid M.
Verified User in Information Technology and Services
When you open a LinkedIn profile it does not pop up the Cognism tab automatically. Also, I like how you can copy email addresses and phone numbers with just a click.
Oskari J.
Verified User in Marketing and Advertising
Features, filters and dynamic target lists. Link to website, financials and contact information on the same company overview slide. Easy to understand and work with.
Verified User in Computer Software
There are clearly internal issues at Cognism. Their support team is good but as distant as they can be (aka expect a million emails rather than just having a conversation - not their fault, just the process). Their CS managers seem to have all just been...
Verified User in Accounting
Bad information and no information about companies, especially when i find it my self
Discussions
How much data do you have?
1 comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
What kind of support do you offer?
1 comment
Official Response from Vainu
We offer dedicated onboarding for all of our clients, as well as premium onboarding for more hands-on training and implementation of the platform. In...Read more
What kind of data do you have available? Is your data the same in each country?
1 comment
Official Response from Vainu
Our data is collected from open and public data sources, and so is dependent on the quirks and intricacies of each country we operate in. For a look at what...Read more
How does Vainu's pricing work?
1 comment
Official Response from Vainu
Our platform is available as an annual subscription, with prices listed on our pricing page: https://www.vainu.com/pricing/
For certain offerings, such as...Read more
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