Compare Clay and Unify 
At a Glance
Market Segments
Small-Business (82.4% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
Free
Starting at $700.00 2500 Credits Per Month
Clay
Star Rating
(148)4.9 out of 5
Market Segments
Small-Business (82.4% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansUnify
Star Rating
(37)4.8 out of 5
Market Segments
Small-Business (73.0% of reviews)
Entry-Level Pricing
Starting at $700.00 2500 Credits Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Clay excels in Lead Builder with a score of 9.6, while Unify follows closely with a score of 9.0. Reviewers mention that Clay's lead generation tools are intuitive and effective, making it easier to build a robust pipeline.
- Reviewers mention that Clay's Data Cleaning/Enrichment feature stands out with a score of 9.4, compared to Unify's 8.6. Users on G2 appreciate how Clay automates data enrichment, saving them significant time and effort.
- Users say that Unify shines in Lead Follow-up, scoring 9.4, while Clay scores 8.5. Reviewers highlight Unify's automated follow-up capabilities as a key feature that enhances their sales processes.
- G2 users report that Clay has a slight edge in CRM Integration with a score of 8.7, while Unify scores 8.8. However, users mention that Unify's integration is more seamless with certain CRM platforms, making it a preferred choice for some.
- Reviewers mention that Clay's Social Media Integration is lacking, scoring only 8.1, while Unify significantly underperforms with a score of 5.7. Users express disappointment with Clay's limited social media capabilities, which they feel could be improved.
- Users on G2 report that both products have strong Quality of Support, each scoring 9.6. However, reviewers mention that Clay's support team is particularly responsive and helpful, which enhances the overall user experience.
Featured Products
Sponsored
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Sales Intelligence
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Pricing
Entry-Level Pricing
Unify
Growth
Starting at $700.00
2500 Credits Per Month
For teams looking to get started with Unify
- Up to 1,250 B2B emails / mo
- Up to 625 phone numbers / mo
- Up to 25k revealed companies / mo
Free Trial
Clay
Free Trial is available
Unify
Free Trial is available
Ratings
Meets Requirements
9.2
136
9.0
33
Ease of Use
8.0
138
8.9
36
Ease of Setup
8.0
48
8.7
31
Ease of Admin
8.8
44
9.3
19
Quality of Support
9.5
131
9.6
33
Has the product been a good partner in doing business?
9.7
43
9.6
19
Product Direction (% positive)
9.8
140
9.7
36
Features by Category
Data Availability
9.0
50
9.0
8
9.3
50
9.6
8
9.0
49
9.0
8
9.8
7
8.3
5
Data Accuracy
9.0
43
9.2
8
9.2
42
8.8
7
9.0
7
8.3
5
Platform
7.5
37
Feature Not Available
7.9
37
8.6
7
8.6
40
9.0
7
7.4
36
8.6
7
6.3
35
Feature Not Available
8.9
42
8.3
7
Features
9.0
45
8.8
7
8.5
46
9.0
7
9.5
49
8.6
6
9.1
45
8.6
7
8.8
42
7.9
7
8.0
40
7.9
7
8.0
39
7.9
7
7.1
37
8.1
7
8.1
42
9.0
7
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.1
21
Not enough data
9.3
23
8.3
5
8.5
21
9.4
6
7.7
20
8.0
5
Organization
8.2
20
Not enough data
9.3
23
9.0
5
9.5
25
7.7
5
Performance Analysis
7.3
23
Not enough data
7.3
21
Not enough data
Sales Analysis
6.7
22
Not enough data
6.7
22
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Grammar
7.8
18
Not enough data
7.3
18
Not enough data
8.2
19
Not enough data
Formatting
6.4
18
Not enough data
6.8
17
Not enough data
6.1
16
Not enough data
Content
8.3
16
Not enough data
8.3
17
Not enough data
7.2
17
Not enough data
Product Type
8.0
16
Not enough data
8.1
15
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
9.3
48
9.0
8
9.4
50
8.5
8
9.2
48
9.2
8
9.3
42
9.0
8
8.5
39
6.9
7
Lead Monitoring
Not enough data
8.8
13
Not enough data
8.9
12
Not enough data
9.0
12
Data Capture
Not enough data
7.2
10
Not enough data
9.2
10
Not enough data
7.0
9
Not enough data
9.5
11
Analytics
Not enough data
9.2
12
Not enough data
8.5
12
Customization
Not enough data
7.6
9
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
8.9
12
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.4
7
Categories
Categories
Shared Categories
Clay and Unify are categorized as Sales Intelligence, Lead Intelligence, and AI Sales Assistant
Unique Categories
Clay is categorized as AI Writing Assistant
Unify is categorized as Sales Acceleration Platforms and Lead Capture
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.7%
Marketing and Advertising
27.0%
Information Technology and Services
10.8%
Consulting
8.1%
Staffing and Recruiting
5.4%
Other
20.9%
Computer Software
54.1%
Financial Services
10.8%
Consulting
8.1%
Information Technology and Services
8.1%
Human Resources
5.4%
Other
13.5%
Most Helpful Reviews
Clay
Most Helpful Favorable Review
Verified User in Computer Software
Clay simplifies list building and data enrichment, combining AI with an easy-to-use interface. It's ideal for personal and company-level research and offers excellent community support. Perfect for users that don't know how to code.
Most Helpful Critical Review
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
Unify
Most Helpful Favorable Review
Verified User in Computer Software
I love the ability to build as specific of audiences as I want, to give me the grannularity that is missing from so many other intent platforms. Has been incredibly helpful to even segment page views and action what is serious intent and what is fluff.
Most Helpful Critical Review
Verified User in Computer Software
Clay simplifies list building and data enrichment, combining AI with an easy-to-use interface. It's ideal for personal and company-level research and offers excellent community support. Perfect for users that don't know how to code.
Verified User in Computer Software
I love the ability to build as specific of audiences as I want, to give me the grannularity that is missing from so many other intent platforms. Has been incredibly helpful to even segment page views and action what is serious intent and what is fluff.
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
Alternatives
Discussions
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Unify has no discussions with answers
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