Compare CitrusAd and Retail Media by Criteo 
At a Glance
Market Segments
Small-Business (71.4% of reviews)
Small-Business (41.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
CitrusAd
Star Rating
(14)4.1 out of 5
Market Segments
Small-Business (71.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CitrusAdRetail Media by Criteo
Star Rating
(18)4.0 out of 5
Market Segments
Small-Business (41.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Retail Media by CriteoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CitrusAd excels in "Quality of Support" with a score of 9.0, indicating that many find their customer service responsive and helpful, while Retail Media by Criteo has a lower score of 8.3 in this area, suggesting some users may experience delays or less satisfactory support.
- Reviewers mention that CitrusAd has a strong "Data Filtering" capability with a score of 8.8, allowing for more precise targeting and reporting, whereas Retail Media by Criteo, while still effective, scores lower in this aspect, which may limit users' ability to refine their data analysis.
- G2 users highlight that CitrusAd's "Ease of Use" is rated at 7.9, which is lower than Retail Media by Criteo's impressive score of 9.0, suggesting that users find Criteo's interface more intuitive and user-friendly for everyday tasks.
- Users on G2 report that CitrusAd's "Ad Serving Rules" score of 7.7 indicates a solid but not exceptional performance in managing ad placements, while Retail Media by Criteo's similar functionality is perceived as more robust, contributing to a better overall advertising strategy.
- Reviewers say that CitrusAd's "Campaign Management" features are effective but not as comprehensive as those offered by Retail Media by Criteo, which is noted for its advanced "Campaign Optimization" tools that help users maximize their advertising spend.
- Users report that CitrusAd has a lower score in "Product Direction" at 6.1 compared to Retail Media by Criteo's 6.8, indicating that users feel more confident in Criteo's future development and enhancements, which could be crucial for long-term planning.
Pricing
Entry-Level Pricing
CitrusAd
No pricing availableRetail Media by Criteo
No pricing availableFree Trial
CitrusAd
No trial information availableRetail Media by Criteo
No trial information availableRatings
Meets Requirements
7.5
8
8.2
11
Ease of Use
7.9
7
9.0
10
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
9.0
7
8.3
11
Has the product been a good partner in doing business?
Not enough data
6.7
5
Product Direction (% positive)
6.1
6
6.8
11
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Platform Data
Not enough data
8.1
8
Not enough data
8.8
7
Not enough data
8.1
7
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Categories
Categories
Shared Categories
CitrusAd and Retail Media by Criteo are categorized as Retail Media Advertising Platforms
Unique Categories
CitrusAd is categorized as Display Advertising
Retail Media by Criteo has no unique categories
Reviews
Reviewers' Company Size
CitrusAd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retail Media by Criteo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
21.4%
Wine and Spirits
7.1%
Staffing and Recruiting
7.1%
Retail
7.1%
Non-Profit Organization Management
7.1%
Other
50.0%
Marketing and Advertising
29.4%
Retail
11.8%
Consumer Goods
11.8%
Apparel & Fashion
11.8%
Printing
5.9%
Other
29.4%
Most Helpful Reviews
CitrusAd
Most Helpful Favorable Review
Matt B.
Verified User in Food & Beverages
The support that the team provide, the key insights into performance, and most importantly, the open communication that I have that the tea and I have
Most Helpful Critical Review
Verified User in Farming
Low ROAS compared to other platforms we use, some reporting capabilities not available in the dashboard. Dashboard limits how many reports you can pull for a time period longer than a month.
Retail Media by Criteo
Most Helpful Favorable Review
Christian A.
Verified User in Education Management
It has really good graphics on the analytics part which is the one that is most used to compare the data I download from the API and what is shown on the reports.
Most Helpful Critical Review
Ashley V.
Verified User in Consumer Goods
There are sometimes bugs on the platform.
Matt B.
Verified User in Food & Beverages
The support that the team provide, the key insights into performance, and most importantly, the open communication that I have that the tea and I have
Christian A.
Verified User in Education Management
It has really good graphics on the analytics part which is the one that is most used to compare the data I download from the API and what is shown on the reports.
Verified User in Farming
Low ROAS compared to other platforms we use, some reporting capabilities not available in the dashboard. Dashboard limits how many reports you can pull for a time period longer than a month.
Ashley V.
Verified User in Consumer Goods
There are sometimes bugs on the platform.
Alternatives
Discussions
CitrusAd has no discussions with answers
Retail Media by Criteo has no discussions with answers
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