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Compare Celtra and Google Marketing Platform

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At a Glance
Celtra
Celtra
Star Rating
(393)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Celtra
Google Marketing Platform
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing Platform

Celtra vs Google Marketing Platform

When assessing the two solutions, reviewers found Celtra easier to use, set up, and administer. Reviewers also preferred doing business with Celtra overall.

  • Reviewers felt that Google Marketing Platform meets the needs of their business better than Celtra.
  • When comparing quality of ongoing product support, reviewers felt that Celtra is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Celtra over Google Marketing Platform.
Pricing
Entry-Level Pricing
Celtra
No pricing available
Google Marketing Platform
No pricing available
Free Trial
Celtra
No trial information available
Google Marketing Platform
No trial information available
Ratings
Meets Requirements
8.4
276
8.5
248
Ease of Use
8.3
275
7.9
247
Ease of Setup
8.3
117
7.3
128
Ease of Admin
8.3
115
7.7
119
Quality of Support
8.8
265
6.9
226
Has the product been a good partner in doing business?
8.5
115
7.6
120
Product Direction (% positive)
8.1
266
8.0
245
Features by Category
8.4
249
7.9
209
Channel Functionality
8.6
144
8.5
167
Platform Interoperability
8.1
29
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.3
181
|
Verified
8.0
134
8.1
177
|
Verified
8.4
123
8.3
156
|
Verified
7.9
112
7.7
150
|
Verified
8.1
111
7.9
154
|
Verified
8.1
100
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
8.2
90
8.4
73
Feature Not Available
8.1
69
8.4
136
7.7
149
|
Verified
9.0
170
7.9
141
|
Verified
8.6
115
7.0
39
8.9
157
7.6
94
|
Verified
Targeting
8.7
84
8.5
160
|
Verified
8.5
77
8.4
150
|
Verified
8.4
93
8.2
150
|
Verified
8.5
79
8.1
69
Platform
8.0
92
8.0
55
8.3
132
8.1
164
|
Verified
8.7
149
8.3
159
|
Verified
8.7
161
8.4
169
|
Verified
8.5
118
8.4
145
|
Verified
8.3
143
7.6
152
|
Verified
8.6
147
7.9
152
|
Verified
8.5
117
8.1
117
|
Verified
8.2
104
7.7
136
|
Verified
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
Not enough data
8.1
116
Creative Management PlatformsHide 15 FeaturesShow 15 Features
8.6
118
Not enough data
Authoring Tools
8.8
75
Not enough data
8.3
69
Not enough data
8.6
70
Not enough data
7.9
55
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
66
Not enough data
8.7
64
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.6
58
Not enough data
8.8
52
Not enough data
8.4
250
7.9
209
Platform Interoperability
7.7
25
7.8
6
Mobile Functionality
8.7
184
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.3
181
|
Verified
8.0
134
8.1
177
|
Verified
8.4
123
8.3
156
|
Verified
7.9
112
7.7
150
|
Verified
8.1
111
7.9
154
|
Verified
8.1
100
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
8.2
90
8.4
73
Feature Not Available
8.1
69
8.4
136
7.7
149
|
Verified
9.0
170
7.9
141
|
Verified
8.6
115
7.0
39
8.9
157
7.6
94
|
Verified
Targeting
8.7
84
8.5
160
|
Verified
8.5
77
8.4
150
|
Verified
8.4
93
8.2
150
|
Verified
8.5
79
8.1
69
Mobile
8.6
113
7.7
112
8.6
115
7.0
39
8.9
157
7.6
94
|
Verified
Platform
8.0
92
8.0
55
8.3
132
8.1
164
|
Verified
8.7
149
8.3
159
|
Verified
8.7
161
8.4
169
|
Verified
8.5
118
8.4
145
|
Verified
8.3
143
7.6
152
|
Verified
8.6
147
7.9
152
|
Verified
8.5
117
8.1
117
|
Verified
8.2
104
7.7
136
|
Verified
8.5
238
8.0
209
Platform Interoperability
8.2
14
7.8
6
Video Functionality
8.3
46
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.3
181
|
Verified
8.0
134
8.1
177
|
Verified
8.4
123
8.3
156
|
Verified
7.9
112
7.7
150
|
Verified
8.1
111
7.9
154
|
Verified
8.1
100
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
8.2
90
8.4
73
Feature Not Available
8.1
69
8.4
136
7.7
149
|
Verified
9.0
170
7.9
141
|
Verified
8.6
115
7.0
39
8.9
157
7.6
94
|
Verified
Targeting
8.7
84
8.5
160
|
Verified
8.5
77
8.4
150
|
Verified
8.4
93
8.2
150
|
Verified
8.5
79
8.1
69
Platform
8.0
92
8.0
55
8.3
132
8.1
164
|
Verified
8.7
149
8.3
159
|
Verified
8.7
161
8.4
169
|
Verified
8.5
118
8.4
145
|
Verified
8.3
143
7.6
152
|
Verified
8.6
147
7.9
152
|
Verified
8.5
117
8.1
117
|
Verified
8.2
104
7.7
136
|
Verified
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
Not enough data
8.0
209
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
8.3
181
|
Verified
8.0
134
8.1
177
|
Verified
8.4
123
8.3
156
|
Verified
7.9
112
7.7
150
|
Verified
8.1
111
7.9
154
|
Verified
8.1
100
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
8.2
90
8.4
73
Feature Not Available
8.1
69
8.4
136
7.7
149
|
Verified
9.0
170
7.9
141
|
Verified
8.6
115
7.0
39
8.9
157
7.6
94
|
Verified
Targeting
8.7
84
8.5
160
|
Verified
8.5
77
8.4
150
|
Verified
8.4
93
8.2
150
|
Verified
8.5
79
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
8.0
92
8.0
55
8.3
132
8.1
164
|
Verified
8.7
149
8.3
159
|
Verified
8.7
161
8.4
169
|
Verified
8.5
118
8.4
145
|
Verified
8.3
143
7.6
152
|
Verified
8.6
147
7.9
152
|
Verified
8.5
117
8.1
117
|
Verified
8.2
104
7.7
136
|
Verified
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Celtra
Celtra
Google Marketing Platform
Google Marketing Platform
Celtra and Google Marketing Platform are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
Celtra
Celtra is categorized as Creative Management Platforms
Google Marketing Platform
Google Marketing Platform is categorized as Demand Side Platform (DSP) and Paid Search Advertising
Reviews
Reviewers' Company Size
Celtra
Celtra
Small-Business(50 or fewer emp.)
33.0%
Mid-Market(51-1000 emp.)
43.6%
Enterprise(> 1000 emp.)
23.5%
Google Marketing Platform
Google Marketing Platform
Small-Business(50 or fewer emp.)
25.0%
Mid-Market(51-1000 emp.)
48.5%
Enterprise(> 1000 emp.)
26.5%
Reviewers' Industry
Celtra
Celtra
Marketing and Advertising
47.9%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.8%
Google Marketing Platform
Google Marketing Platform
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Alternatives
Celtra
Celtra Alternatives
Innovid
Innovid
Add Innovid
AdRoll
AdRoll
Add AdRoll
Bannerflow
Bannerflow
Add Bannerflow
Smartly
Smartly
Add Smartly
Google Marketing Platform
Google Marketing Platform Alternatives
AdRoll
AdRoll
Add AdRoll
Basis
Basis
Add Basis
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Choozle
Choozle
Add Choozle
Discussions
Celtra
Celtra Discussions
Can I create Videos in this tool
2 Comments
Alexandre D.
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
Can i use this for social placements previews?
2 Comments
Praveen R.
PR
Not sureRead more
Is there a community of engineers/developers familiar with Celtra who can help with custom builds?
1 Comment
Joe P.
JP
support@celtra.com helped us out with many custom builds. There are also samples and tutorials available in their extensive help site.Read more
Google Marketing Platform
Google Marketing Platform Discussions
prototyping ad tool
1 Comment
Shonda L.
SL
our website https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Monty the Mongoose crying
Google Marketing Platform has no more discussions with answers