Compare CAKE and impact.com 
At a Glance
Market Segments
Small-Business (71.2% of reviews)
Small-Business (73.9% of reviews)
Entry-Level Pricing
Contact CAKE
No pricing available
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansimpact.com
Star Rating
(1,074)4.5 out of 5
Market Segments
Small-Business (73.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CAKE excels in Quality of Support with a score of 9.7, while impact.com has a lower score of 8.6. Reviewers mention that CAKE's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that CAKE offers superior Custom Links functionality with a score of 9.3 compared to impact.com's 8.9. Users say that CAKE's custom link options allow for better tracking and personalization of campaigns.
- G2 users highlight that CAKE has a higher score in Conversion Tracking at 6.7, while impact.com lags behind with a score of 6.4. Users report that CAKE provides more robust tools for tracking conversions effectively.
- Users on G2 mention that CAKE's Fraud Detection features are more advanced, contributing to a more secure environment for tracking and managing campaigns, whereas impact.com does not emphasize this feature as strongly.
- Reviewers say that CAKE's Real-Time Reporting is rated at 9.0, which is slightly lower than impact.com's 9.0, but users report that CAKE's dashboard is more intuitive and user-friendly, making it easier to access critical data quickly.
- Users report that CAKE shines in Role-Based Permissions with a perfect score of 10.0, allowing for better control over user access, while impact.com scores 8.4. Reviewers mention that this feature is crucial for larger teams needing to manage access effectively.
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Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
impact.com
No pricing availableFree Trial
CAKE
No trial information availableimpact.com
No trial information availableRatings
Meets Requirements
8.4
43
8.6
455
Ease of Use
8.4
44
8.3
557
Ease of Setup
8.3
28
8.1
381
Ease of Admin
8.2
27
8.4
241
Quality of Support
9.7
40
8.6
442
Has the product been a good partner in doing business?
9.2
28
8.9
243
Product Direction (% positive)
8.6
41
8.6
430
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Link Options
9.3
15
8.9
269
8.6
15
8.9
246
8.7
9
8.5
151
Tracking Options
9.1
11
8.2
225
9.7
15
8.9
273
8.8
16
8.5
209
Affiliate Management
Not enough data
8.7
149
9.3
15
8.9
161
8.8
13
8.5
153
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Control
Not enough data
9.2
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.1
28
|
Verified
Utility
Not enough data
8.2
31
|
Verified
Not enough data
8.2
31
|
Verified
Not enough data
7.9
27
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
7.3
24
|
Verified
Attribution Modeling
Not enough data
8.8
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
6.5
19
|
Verified
Not enough data
7.8
25
|
Verified
Not enough data
7.1
21
Not enough data
7.5
23
Marketing
Not enough data
7.6
19
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
7.9
21
|
Verified
Reporting
8.6
6
|
Verified
9.0
28
|
Verified
8.3
5
8.7
28
|
Verified
7.3
5
|
Verified
9.0
27
|
Verified
Platform Basics
Not enough data
8.3
12
|
Verified
Not enough data
8.1
12
|
Verified
Platform Data
Not enough data
7.9
13
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
8.2
14
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.9
11
|
Verified
Not enough data
Feature Not Available
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Experience
Not enough data
8.4
18
Not enough data
8.9
19
Not enough data
8.0
14
Not enough data
8.3
16
Not enough data
7.6
14
Not enough data
7.1
13
Loyalty Platform
Not enough data
7.7
14
Not enough data
7.4
16
Not enough data
8.1
16
Not enough data
7.8
13
Not enough data
7.4
16
Account Mapping
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
5.7
7
Partner Discovery
Not enough data
6.4
7
Not enough data
5.8
8
Not enough data
6.7
7
Partner Collaboration
Not enough data
7.9
8
Not enough data
7.4
7
Not enough data
7.4
7
Analytics
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
7.1
8
Integrations
Not enough data
5.6
6
Not enough data
6.4
6
Not enough data
5.8
6
Influencer Marketing
Not enough data
7.2
78
|
Verified
Not enough data
6.8
70
|
Verified
Not enough data
7.0
77
|
Verified
Not enough data
6.9
72
|
Verified
Not enough data
7.3
77
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
7.5
77
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
8.1
86
|
Verified
Not enough data
7.8
79
|
Verified
Not enough data
7.1
41
Not enough data
7.6
44
|
Verified
Not enough data
7.0
40
|
Verified
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outreach
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
8.2
60
|
Verified
8.9
6
|
Verified
8.7
69
|
Verified
Not enough data
7.7
60
|
Verified
8.1
9
|
Verified
8.4
63
|
Verified
Feature Not Available
7.7
36
|
Verified
Not enough data
Feature Not Available
Campaign Activity
8.6
6
|
Verified
8.6
69
|
Verified
8.5
9
|
Verified
8.7
72
|
Verified
8.0
5
|
Verified
8.0
53
|
Verified
8.6
6
|
Verified
8.0
58
|
Verified
Not enough data
8.1
56
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
CAKE and impact.com are categorized as Affiliate Marketing, Marketing Analytics, and Attribution
Unique Categories
CAKE is categorized as E-Commerce Analytics, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
impact.com is categorized as Partner Ecosystem Platforms, Tag Management Systems, Customer Journey Analytics, Influencer Marketing Platforms, Partner Relationship Management (PRM), Customer Advocacy, Loyalty Management, Media and Influencer Targeting, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
21.7%
Computer Software
7.9%
Retail
5.1%
Financial Services
5.0%
Information Technology and Services
4.3%
Other
55.8%
Most Helpful Reviews
CAKE
Most Helpful Favorable Review
Monica O.
Verified User in Internet
Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.
Most Helpful Critical Review
Jessica D.
Verified User in Marketing and Advertising
The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...
impact.com
Most Helpful Favorable Review
Mohsin A.
Verified User in Financial Services
Impact has a lot of good advertisers and has easy to use interface.
Most Helpful Critical Review
Martin M.
Verified User in Consumer Electronics
If you think Impact will help you increase your product sales, you are most likely wrong. Yes, there are a few good quality media outlets/influencers listed on Impact, but these will never respond to you or accept your request. Other than that, the...
Monica O.
Verified User in Internet
Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.
Mohsin A.
Verified User in Financial Services
Impact has a lot of good advertisers and has easy to use interface.
Jessica D.
Verified User in Marketing and Advertising
The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...
Martin M.
Verified User in Consumer Electronics
If you think Impact will help you increase your product sales, you are most likely wrong. Yes, there are a few good quality media outlets/influencers listed on Impact, but these will never respond to you or accept your request. Other than that, the...
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