Compare Buffer and Zoho Social 
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (87.3% of reviews)
Entry-Level Pricing
Free
Free
Buffer
Star Rating
(1,008)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansZoho Social
Star Rating
(2,675)4.6 out of 5
Market Segments
Small-Business (87.3% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its "Social Publishing" feature, achieving a high score of 9.3, which allows for seamless scheduling and posting across multiple platforms. In contrast, Zoho Social, while still strong, has a slightly lower score of 9.1 in the same area, indicating that Buffer may offer a more intuitive experience for users focused on publishing.
- Reviewers mention that Zoho Social's "Social Engagement" capabilities shine with a score of 8.8, providing robust tools for interacting with followers. Buffer, however, has a lower score of 8.3 in this category, suggesting that users may find Zoho Social more effective for managing audience interactions.
- G2 users highlight Buffer's "Content Calendar" feature, which received a score of 9.2, making it easy to visualize and plan content. Zoho Social's similar feature scored 9.1, indicating that while both products are effective, Buffer may offer a slight edge in usability for content planning.
- Users on G2 report that Zoho Social's "Social Analytics" capabilities are superior, with a score of 8.7 compared to Buffer's 7.9. This suggests that users looking for in-depth analytics and insights may prefer Zoho Social for its more comprehensive reporting tools.
- Reviewers mention that Buffer's "Quality of Support" scored 8.5, which is slightly lower than Zoho Social's 8.7. This indicates that users may find Zoho Social to provide a more responsive and helpful support experience when issues arise.
- Users say that both platforms offer strong "Approval Workflows," each scoring 8.6, but Zoho Social's additional features in this area, such as customizable approval processes, may provide a more tailored experience for teams needing structured content review.
Featured Products
Sponsored
Cloud Campaign
(131)
Social Media Management
Visit Website
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts in total
- Publish to Facebook, Instagram, Twitter, LinkedIn, Google Business Profiles, Mastodon, Pinterest
- 10 scheduled posts per social account
Zoho Social
FREE
Free
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google My Business listing, and Instagram Profile)
Free Trial
Buffer
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.6
887
8.8
2,221
Ease of Use
9.2
892
9.2
2,230
Ease of Setup
9.2
311
9.2
1,483
Ease of Admin
9.1
307
9.2
1,430
Quality of Support
8.5
634
8.7
1,804
Has the product been a good partner in doing business?
8.8
267
9.0
1,319
Product Direction (% positive)
8.1
867
9.3
2,152
Features by Category
Social Analytics
Not enough data
8.2(won by default)
653
Not enough data
8.5(won by default)
846
Not enough data
8.8(won by default)
887
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
720
Not enough data
8.3(won by default)
142
Not enough data
8.1(won by default)
136
Reports & Dashboards
Not enough data
8.5(won by default)
766
Not enough data
8.7(won by default)
756
Not enough data
8.8(won by default)
797
Not enough data
8.0(won by default)
134
Content & Collaboration
9.2
129
9.1
389
8.7
112
8.5
353
8.2
92
8.8
337
8.6
93
8.6
299
8.8
102
9.0
321
8.5
86
8.5
258
Social Management
7.8
653
Feature Not Available
9.3
774
Feature Not Available
8.4
629
Feature Not Available
8.4
680
Feature Not Available
Feature Not Available
Feature Not Available
8.6
86
8.8
250
8.5
12
8.6
104
Categories
Categories
Shared Categories
Buffer and Zoho Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Zoho Social is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.4%
Information Technology and Services
6.0%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
14.3%
Information Technology and Services
7.1%
Real Estate
3.6%
Education Management
3.3%
Health, Wellness and Fitness
3.1%
Other
68.7%
Most Helpful Reviews
Buffer
Most Helpful Favorable Review
Andrew M.
Verified User in Information Technology and Services
I think the integration with chrome plus the scheduling based on when my networks are most active is the bast aspect. With integration with platforms like tweriod and socialbro to determine what the best time to engage a network is, it's pretty much...
Most Helpful Critical Review
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Zoho Social
Most Helpful Favorable Review
Bogdan M.
Verified User in Marketing and Advertising
I like the smooth immersion in the platform and the clean layout, I like that visually it's not crowded, and the fact that they thought about my UX/UI needs, I like it's easy to plan and easy to follow - and I really like it's well integrated with my needs.
Most Helpful Critical Review
Mathew W.
Verified User in Information Technology and Services
Does not apply to all social accounts like instagram
Andrew M.
Verified User in Information Technology and Services
I think the integration with chrome plus the scheduling based on when my networks are most active is the bast aspect. With integration with platforms like tweriod and socialbro to determine what the best time to engage a network is, it's pretty much...
Bogdan M.
Verified User in Marketing and Advertising
I like the smooth immersion in the platform and the clean layout, I like that visually it's not crowded, and the fact that they thought about my UX/UI needs, I like it's easy to plan and easy to follow - and I really like it's well integrated with my needs.
Kelly O.
Verified User in Marketing and Advertising
I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.
Mathew W.
Verified User in Information Technology and Services
Does not apply to all social accounts like instagram
Discussions
Can I have tabs open for multiple companies at a time?
4 comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I use the repeat post option?
2 comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
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