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Compare Buffer and Google Analytics 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsBuffer vs Google Analytics
When assessing the two solutions, reviewers found Buffer easier to use, set up, and administer. Reviewers also preferred doing business with Buffer overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Buffer.
- When comparing quality of ongoing product support, reviewers felt that Buffer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Buffer.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Google Analytics
No pricing availableFree Trial
Buffer
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.6
900
9.0
5,505
Ease of Use
9.2
906
7.8
5,536
Ease of Setup
9.2
325
7.9
2,740
Ease of Admin
9.1
309
8.3
2,601
Quality of Support
8.5
644
7.5
4,582
Has the product been a good partner in doing business?
8.8
269
8.3
2,382
Product Direction (% positive)
8.2
880
8.5
5,383
Features by Category
Metrics
Not enough data
9.0
4013
Not enough data
8.7
3993
Not enough data
8.7
3933
Not enough data
8.6
3615
Not enough data
8.4
3385
Not enough data
8.4
3592
Not enough data
8.5
3639
Not enough data
8.6
3705
Not enough data
8.2
3295
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3538
Not enough data
8.2
3250
Not enough data
8.4
3493
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3657
Other
Not enough data
8.5
3681
Not enough data
8.5
3495
Not enough data
8.3
3286
Not enough data
8.7
3426
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.0
85
Not enough data
7.8
84
Not enough data
8.4
89
Administration
Not enough data
8.5
2618
Not enough data
8.2
2329
Not enough data
8.9
3455
Not enough data
8.9
3563
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1176
Not enough data
8.8
1135
Not enough data
9.1
1148
Tracking & Reporting
Not enough data
8.6
1020
Not enough data
8.9
1164
Not enough data
8.5
1069
Not enough data
8.9
1178
Not enough data
8.7
1122
Not enough data
8.6
1097
Metrics
Not enough data
8.8
235
Not enough data
8.7
231
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
238
Content & Collaboration
9.0(won by default)
142
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
105
Not enough data
8.6(won by default)
106
Not enough data
8.8(won by default)
115
Not enough data
8.5(won by default)
99
Not enough data
Social Management
7.9(won by default)
666
Not enough data
9.3(won by default)
787
Not enough data
8.4(won by default)
642
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Exchange Functions
Not enough data
9.3
14
Not enough data
9.3
14
Data as a Service
Not enough data
9.3
14
Not enough data
9.0
14
Not enough data
9.5
14
Not enough data
9.2
14
Management
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1124
Not enough data
8.9
1494
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1499
Not enough data
8.9
1499
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
41
Not enough data
8.2
41
Not enough data
7.9
41
Not enough data
7.9
41
Not enough data
8.0
43
Metrics
Not enough data
8.8
235
Not enough data
8.7
231
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
238
Categories
Categories
Shared Categories
Buffer and Google Analytics share no categories
Unique Categories
Buffer is categorized as Social Media Management
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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