Compare BrightLocal and Surefire Local 
At a Glance
Market Segments
Small-Business (86.3% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(222)4.6 out of 5
Market Segments
Small-Business (86.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSurefire Local
Star Rating
(56)4.7 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Surefire LocalSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Local Search Optimization" with a high rating of 9.3 for "Rank Tracking" and "Online Listings," indicating that it effectively helps businesses monitor their local search performance. In contrast, Surefire Local has a lower rating of 8.6 for "Rank Tracking," suggesting it may not be as robust in this area.
- Reviewers mention that Surefire Local shines in "Ease of Setup" and "Ease of Admin," scoring 9.6 in both categories, which indicates a more user-friendly experience for new users. BrightLocal, while still decent, scores lower at 8.7 for both, suggesting a steeper learning curve.
- G2 users highlight that BrightLocal's "Quality of Support" is rated at 9.2, with many reviewers praising the responsiveness and helpfulness of the support team. Surefire Local, while also strong at 9.3, does not have as many reviews, which may indicate less user feedback on their support services.
- Users on G2 report that Surefire Local offers superior "Email Marketing" features, particularly in "Automated Email Responses," where it scores 7.3, compared to BrightLocal's lower score of 6.3. This suggests that Surefire Local may provide more effective tools for managing email campaigns.
- Reviewers mention that BrightLocal's "Reputation Management" features are highly rated at 9.1, indicating strong capabilities in managing online reviews and customer feedback. In contrast, Surefire Local's rating of 8.9 suggests it may not be as comprehensive in this area.
- Users say that Surefire Local's "Reporting and Dashboards" feature is rated at 9.2, which is slightly higher than BrightLocal's 9.0. This indicates that Surefire Local may provide more insightful analytics and reporting tools, which are crucial for tracking marketing performance.
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Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Surefire Local
No pricing availableFree Trial
BrightLocal
Free Trial is available
Surefire Local
No trial information availableRatings
Meets Requirements
8.9
165
9.3
41
Ease of Use
8.7
166
9.4
42
Ease of Setup
8.7
119
9.6
30
Ease of Admin
8.8
115
9.6
31
Quality of Support
9.2
160
9.3
41
Has the product been a good partner in doing business?
9.1
112
9.6
31
Product Direction (% positive)
8.9
147
9.4
37
Features by Category
Email Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.3
5
Online Marketing
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Lead Management
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Campaign Management
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Not enough data
6.3
5
Social
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Reporting & Analytics
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
9.0
43
|
Verified
9.0
20
8.8
46
|
Verified
9.0
19
8.8
47
|
Verified
9.2
16
8.7
39
9.0
18
Performance
8.5
44
|
Verified
9.4
19
8.7
48
|
Verified
9.2
22
Local Search Optimization
9.3
55
|
Verified
8.6
25
9.3
54
8.8
26
9.3
47
9.2
26
9.1
46
|
Verified
8.9
26
8.0
33
8.5
25
9.2
56
|
Verified
9.1
26
Content & Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
7.3
5
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
8.0
5
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Surefire Local are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Surefire Local is categorized as Marketing Platforms, Marketing Analytics, Social Media Management, and Marketing Automation
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surefire Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.0%
Internet
5.7%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.4%
Other
31.3%
Construction
69.6%
Consumer Services
7.1%
Legal Services
5.4%
Marketing and Advertising
3.6%
Wholesale
1.8%
Other
12.5%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Surefire Local
Most Helpful Favorable Review
Sonja S.
Verified User in Construction
I love being able to see everything in one central area and the TEXT & GO.
Most Helpful Critical Review
Jess M.
Verified User in Construction
Horrible communication from the business and account managers, no lead generations, robot-generated social media content, and a large fee just to access their software.
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Sonja S.
Verified User in Construction
I love being able to see everything in one central area and the TEXT & GO.
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Jess M.
Verified User in Construction
Horrible communication from the business and account managers, no lead generations, robot-generated social media content, and a large fee just to access their software.
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Why do I need a local marketing platform?
1 comment
Official Response from Surefire Local
Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and...Read more
Surefire Local has no more discussions with answers
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