Compare BrightLocal and Semrush 
At a Glance
Market Segments
Small-Business (86.3% of reviews)
Small-Business (66.5% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$0.00 Per Month
BrightLocal
Star Rating
(222)4.6 out of 5
Market Segments
Small-Business (86.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSemrush
Star Rating
(2,441)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in its Keyword Research capabilities, with a score of 9.1, while BrightLocal falls short with a score of 6.7. Reviewers mention that Semrush provides comprehensive data and insights that help in identifying high-potential keywords.
- Reviewers mention that BrightLocal shines in Local Search Optimization, particularly with its Google My Business management, scoring 9.3 compared to Semrush's 8.5. Users on G2 appreciate the ease of managing local listings and tracking local rankings.
- Users say that Semrush's SEO Auditing feature is robust, scoring 9.2, which helps in identifying technical issues on websites. In contrast, BrightLocal's SEO auditing capabilities are less comprehensive, leading to a lower user satisfaction rating.
- G2 users report that BrightLocal offers superior Reputation Management tools, with a score of 9.1, which allows businesses to monitor and respond to reviews effectively. Semrush, while strong in other areas, does not focus as heavily on this aspect.
- Reviewers mention that Semrush's Content Creation Tools are beneficial, scoring 8.3, but BrightLocal's content management features are more tailored for local businesses, making it easier for users to create and manage localized content.
- Users on G2 report that BrightLocal's Listing Management features, particularly its Network Directory and Duplicate Monitoring, score higher than Semrush's, indicating a more effective solution for managing local business listings.
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Digital Analytics
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Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Free Trial
BrightLocal
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.9
165
8.9
1,935
Ease of Use
8.7
166
8.4
1,949
Ease of Setup
8.7
119
8.6
1,167
Ease of Admin
8.8
115
8.6
1,000
Quality of Support
9.2
160
8.6
1,672
Has the product been a good partner in doing business?
9.1
112
8.8
983
Product Direction (% positive)
8.9
147
8.9
1,845
Features by Category
Metrics
Not enough data
8.3
310
Not enough data
8.2
305
Not enough data
7.9
292
Not enough data
7.7
266
Not enough data
7.4
255
Not enough data
7.6
253
Not enough data
7.5
254
Not enough data
7.6
264
Not enough data
7.1
248
Reporting
Not enough data
8.1
303
Not enough data
8.2
291
Not enough data
7.9
276
Not enough data
7.8
279
Not enough data
7.8
275
Not enough data
7.7
255
Not enough data
8.2
291
Other
Not enough data
7.9
267
Not enough data
8.1
281
Not enough data
7.8
271
Not enough data
8.1
273
Not enough data
7.6
242
Not enough data
7.2
224
Not enough data
7.7
242
Administration
Not enough data
7.7
250
Not enough data
7.5
242
Not enough data
8.5
293
Not enough data
8.3
285
Social Analytics
Not enough data
8.9(won by default)
242
Not enough data
8.5(won by default)
224
Not enough data
8.8(won by default)
229
Not enough data
8.2(won by default)
198
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
168
Not enough data
8.1(won by default)
165
Reports & Dashboards
Not enough data
8.4(won by default)
228
Not enough data
8.9(won by default)
235
Not enough data
8.7(won by default)
222
Not enough data
8.0(won by default)
161
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.8
85
Not enough data
8.5
86
Not enough data
8.7
84
Formatting
Not enough data
8.4
84
Not enough data
8.2
79
Not enough data
8.0
76
Content
Not enough data
8.6
93
Not enough data
8.4
85
Not enough data
7.7
71
Product Type
Not enough data
8.5
79
Not enough data
8.0
78
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
9.0
43
|
Verified
8.6
173
|
Verified
8.8
46
|
Verified
8.2
169
|
Verified
8.8
47
|
Verified
8.3
172
|
Verified
8.7
39
8.5
184
|
Verified
Performance
8.5
44
|
Verified
8.2
190
|
Verified
8.7
48
|
Verified
8.8
194
|
Verified
Local Search Optimization
9.3
55
|
Verified
8.9
428
|
Verified
9.3
54
8.4
392
|
Verified
9.3
47
8.5
363
|
Verified
9.1
46
|
Verified
8.4
374
|
Verified
8.0
33
8.1
364
|
Verified
9.2
56
|
Verified
8.9
420
|
Verified
Platform Basics
Not enough data
8.5
390
Not enough data
8.7
406
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
365
Platform Content
Not enough data
7.5
309
Platform Reporting
Not enough data
8.1
378
Not enough data
8.5
388
Platform Basics
Not enough data
8.7
86
Not enough data
8.2
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
Not enough data
8.5
86
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
8.8
90
Marketing Campaign Performance
Not enough data
8.4
64
Not enough data
8.7
66
Other Features
Not enough data
8.5
87
Not enough data
8.9
73
SEO Auditing & Monitoring
Not enough data
8.8
667
Not enough data
9.2
518
Not enough data
9.0
504
Not enough data
9.0
505
SEO Content & Rankings
Not enough data
8.2
1137
Not enough data
9.1
1236
Not enough data
8.8
1163
Not enough data
8.4
586
Not enough data
8.6
496
SEO Reporting
Not enough data
8.9
1213
Not enough data
8.7
666
Not enough data
8.4
622
Not enough data
8.0
507
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
Not enough data
8.8
163
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
Feature Not Available
Not enough data
8.3
132
Social Management
Not enough data
8.8
195
Not enough data
8.8
189
Not enough data
Feature Not Available
Not enough data
8.5
186
Not enough data
7.9
163
Not enough data
8.0
137
Not enough data
7.6
109
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
95
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.2
73
Reporting
Not enough data
9.0
112
Not enough data
Feature Not Available
Not enough data
9.0
101
Not enough data
9.2
110
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.5
68
Social Functionality
Not enough data
8.8
80
Campaign Management
Not enough data
9.1
79
Not enough data
8.8
78
Not enough data
8.7
79
Not enough data
8.6
72
Not enough data
8.6
73
Not enough data
8.5
74
Not enough data
8.5
72
Not enough data
8.4
74
Not enough data
8.3
73
Not enough data
8.6
77
Not enough data
8.4
73
Not enough data
8.1
71
Not enough data
8.3
74
Targeting
Not enough data
8.6
76
Not enough data
8.4
73
Not enough data
8.5
71
Not enough data
8.7
71
Platform
Not enough data
8.4
74
Not enough data
8.7
81
Not enough data
9.0
80
Not enough data
9.0
81
Not enough data
8.7
77
Not enough data
8.6
76
Not enough data
8.4
71
Not enough data
8.5
73
Not enough data
8.5
76
Grammar Tools
Not enough data
8.4
16
Not enough data
9.1
18
Not enough data
8.0
15
Writing Support
Not enough data
7.1
16
Not enough data
8.1
15
Not enough data
7.1
16
Not enough data
7.5
16
Software Availability
Not enough data
8.4
16
Not enough data
8.1
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.8
138
Not enough data
8.3
165
|
Verified
Not enough data
8.4
156
|
Verified
Not enough data
7.7
138
|
Verified
Not enough data
8.2
156
Segment Trending
Not enough data
8.8
186
|
Verified
Not enough data
8.2
176
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
7.6
144
Analysis
Not enough data
8.4
176
Not enough data
8.7
198
|
Verified
Not enough data
8.3
159
|
Verified
Platform
Not enough data
8.8
199
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
7.7
155
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.1
153
|
Verified
Not enough data
8.3
149
Platform Basics
Not enough data
8.7
104
Not enough data
7.7
89
Not enough data
8.3
105
Platform Data
Not enough data
8.2
93
Not enough data
8.5
99
Not enough data
8.8
107
Not enough data
8.4
94
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.8
142
Publishing
Not enough data
7.7
145
Social Media
Not enough data
7.7
145
Planning
Not enough data
8.0
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
529
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
521
Not enough data
8.3
509
Not enough data
8.1
451
Not enough data
7.9
447
Not enough data
9.0
582
Marketing Operations
Not enough data
7.9
264
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.2
276
|
Verified
Not enough data
8.0
253
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
267
|
Verified
Not enough data
8.8
303
|
Verified
Not enough data
8.0
244
|
Verified
Not enough data
8.3
258
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
8.1
234
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Semrush are categorized as Local Listing Management and Local SEO
Unique Categories
BrightLocal is categorized as Online Reputation Management and Multi-Location Marketing Platforms
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, SEO Tools, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.0%
Internet
5.7%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.4%
Other
31.3%
Marketing and Advertising
30.4%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.6%
Retail
3.5%
Other
44.8%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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